Standing out as a thought leader isn't just about sharing original ideas. Effective curation is a powerful strategy to enhance your content portfolio and provide real value to your audience.
Why curation, you ask
Curation is the art of gathering, organising, and presenting key ideas from multiple sources. It's like being a museum curator, but for knowledge. This isn't laziness or plagiarism—it's a thoughtful process that saves your audience time by delivering the essence of a subject. And experts make better curators, hands down.
You sift through the overwhelming amount of information to select what truly matters. By linking and explaining curated content, you add unique insights and connections. A well-curated portfolio positions you as a go-to resource, enhancing your credibility.
So where do you start?
The usual basics apply. Know your audience, and tailor your content to their specific needs and interests. Quality over quantity. Select the best resources, not just the most interesting or provocative ones. Most importantly - add value; provide context, draw conclusions, and suggest actionable insights.
Curating isn't easy, but it's a rewarding effort. What are some of your favourite curations?
#curation #thoughtleadership