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"A rising tide floats all boats." 🌊⛵ Thank you to everyone who made RMS UK '24 unforgettable—especially those who traveled from around the world 🌍 As Fiona Blades puts it, retail media is an untapped powerhouse, and we’re just getting started. "We won’t be having a retail media summit in a few years; we’ll just be talking about media." — Samuel Knights All on-stage talks will soon be available on demand. For now, enjoy the highlights in the video, and see you next year! 🥂💛 Katie Streeter Hurle | Matt Richardson | Sean Crawford | Jessie Bove Dowd | Samuel Knights | Emma Dean | Chris Riegel | Jessica Myers | Bianca Hall | Jenny Holleran | Dean Harris | Lee LeFeuvre | Matthew Lee | Daniel Torres Dwyer | Cyndi Loza | Path to Purchase Institute Retail Media Summit UK | Retail Media Summit | Retail Media | Commerce Media | Connected Commerce

💬 Client Director Tara Hekmat has a message for retailers: invest in in-store retail media or get left behind. "Retailers in North America that want to win must adapt, offer brands the opportunity to meet shoppers at their preferred point of purchase and respond to the growing consumer demand for integrated, engaging and personalized brand experiences within their store walls. Otherwise, retailers and their media networks risk becoming obsolete in the race to win," Tara writes for the Path to Purchase Institute. 🔗: https://lnkd.in/encbCmiy #retailmedia #commercemedia #retail #instore

"Keyword targeting is past its peak" -- Founder & CEO James Taylor appeared on stage for Particular Audience at SMG and Path to Purchase Institute's #RetailMediaSummitUK last week. PMAX, Meta, and every major internet advertising ecosystem has moved beyond manual targeting. Advertisers expect a ~let AI do it~ option. Algorithms influence who we talk to, what we buy, where we go, and who we marry. Unshackling Retail Media from manual settings and human approvals is what is unlocking the next phase of growth. Particular Audience is here for it. Terrific debate between Nick from Qsic, Babs from PubMatic and Taylor from Clinch, hosted by Jessie Bove Dowd and Emma Dean -- concluding unanimously that while channel mix will shift, there is definitely no bubble in Retail Media. If anything it is understated, Retail Media is the eating Media. #RetailMedia #AI #MachineLearning Elizabeth Smith Langton McCombe

It's been a week since we wrapped our second annual #RetailMediaSummitUK event in London, hosted with our friends at SMG, and we're still basking in the excitement from that day! It was amazing to see so many leaders in #retailmedia together under one roof as we tackled the real issues challenging our industry with "The Great Retail Media Debate." On my end, I had so much fun interviewing some of the industry's brightest minds on stage, digging into topics like in-store measurement and privacy, full-funnel campaigns and whether the retail media bubble is about to burst (don't worry, we decided it's not!). A BIG thank you to all my panelists (Ollie Shayer, Jonathan Dunkley, Mandy Bobrowski, Michele Dainty, Nick Larkins, James Taylor, Babs Kehinde and Taylor West), fireside chat guest Chris Riegel (who kindly obliged to going off script more than once), co-moderator Emma Dean and co-emcee Sean Crawford. It was also incredible to see Cyndi Loza on stage with Fiona Blades and Katie Streeter Hurle as they unveiled the findings from our latest proprietary research collab! Not to mention the opening keynote chat with Samuel Knights and Jessica Myers, and standout sessions from so many other iconic industry players. And, RMS UK would not have been possible without some serious magic from Bethany Gerrard, Georgina O'Grady and Archie Hamilton. The jam-packed day of sessions, discussions and networking left us all invigorated for this next phase of commerce. It also left us feeling immensely proud of what our teams at the Path to Purchase Institute and SMG accomplished in hosting this sold-out event. To every person who was part of RMS UK this year, congrats on an outstanding job! I can't wait to see what 2025 looks like... #commercemedia #commercemarketing #cpg #fmcg #retail #RMNs #omnichannelmarketing Eric Savitch Matthew Lee Lee LeFeuvre Bianca Hall James Chandler Jessica Cooke, MBA Stuart Michell John Mathieson Jenny Holleran Leïla Lazreq Hugh Stevens Karen De Caux Allison Repetto Katy Clark Helen Johnson Jayesh Rajdev Paul Wright Colin Horan Diaz Nesamoney

So looking forward to sharing 10 lessons from SMG to optimise retail media performance at IAB retail media upfronts with my wonderful colleague Emma Dean!

📢 It's all happening this month... Tomorrow, I'll be speaking at the IAB's Retail Media Upfronts with the brilliant Bianca Hall—no one can bring data to life quite like her! We'll be sharing some key insights gleaned from SMG's many years of experience in retail media. 💡 10 lessons to optimise performance in retail media - now that's something you don't want to miss! See you there... #retailmedia #commercemedia #retailmediadata

There have been a few pinch me moments on this journey with SMG but last week was a big one... To see Retail Media Summit go from just an idea over a year ago to the incredible event the team pulled off last week gives me enormous pride in what the teams at SMG and Path to Purchase Institute can achieve and to think of all those incredible industry leaders coming together at our event is just mind blowing. And then on top of that, to see our new brand come to life publicly for the first time was quite a moment. You never know how people will react to your first 'outing' but I was so happy with all the feedback we received. All in all, a big moment but only just the start of the next phase for this incredible team. Thank you to the whole team that pulled it all together but especially... Bethany Gerrard, Georgina O'Grady, Archie Hamilton, Marcus Ingleby, Cyndi Loza, Katie Streeter Hurle, Jessie Bove Dowd, Eric Savitch and Sean Crawford Emma Dean And a HUGE thank you to all our sponsors and speakers which made RMS UK such a great event. On we go (now in yellow).... 💛

👀 Did you catch Justin Sparks, VP of Business Development, on the Path to Purchase Institute's retail media podcast with 84.51˚'s Jenny Holleran? 🎙️ Retailers that want to win in retail media must, first and foremost, ensure they're getting the right people in the room and having the right conversations, whether that's about capabilities in the RMN toolkit or the data and insights available to brands and agencies to plan and evaluate campaigns. 🔗 Watch the full episode here: https://lnkd.in/e3NtaNjS Thanks to Cyndi Loza for a great conversation! #retailmedia #retail #marketing #podcast

Our Babs Kehinde took the stage last week at SMG and Path to Purchase Institute’s Retail Media Summit UK, participating in the panel session “Is Retail Media the latest marketing bubble about to burst?” alongside industry leaders James Taylor of Particular Audience, Taylor West of Clinch and Nick Larkins of Qsic. Thanks to everyone that joined us!

💡 To succeed in retail media beyond the short term, retailers must find and implement strategies to “plug into” the existing demand ecosystem through tech and services, creating indirect sales channels via buy-side platforms, resellers, and other providers. Retailers can’t do it alone and rely on a single direct sales channel, says Justin Sparks, VP of Business Development. Also inside this edition of Unfold: 💛 An introduction to the new SMG brand. 📂 What Microsoft's reported moves indicate about the state of retail media technology. 📂 How Belk's new retail media offering stands to win, offering a unique proposition for brands. 📂 PayPal has officially launched its ad network with big plans to enhance the offering in the coming year. ➕ That, plus insights on Groceryshop from Connor Perrett, SMG's new brand from Samuel Knights, the possibilities of travel Retail Media Networks from Sean Crawford and more! Happy Friday, it's time to Unfold. 🗞 🗞 🗞