Sneak Energy

Introducing the Sneak Energy HAUNTED HOUSE experience - a text-based choose-your-own-adventure activation currently live in our Discord server 👻 With nine gruesome ways to die and only one way to win, our community members have been trying to vanquish the spirits of Harewood House all weekend since we went live on Friday. The stats speak for themselves: 👻 1,550 total players (so far!) 👻 115k total clicks 👻 6% of players clicked every single option (members are exploring the story even after winning) 👻 One player has died 35 times 🪦💀 We also saw the biggest day of growth YTD in our Discord server, as other community members came in to check it out. Wider engagement levels rivalled launch day excitement. Sneak is an energy drink first and foremost. Of course it is. But we’re also enormously passionate about building experiences that bring our community closer together, and using platforms like Discord in innovative, engaging ways. Think you can conquer Harewood House? Come and have a go if you think you’re spooky enough: discord.gg/sneakenergy

Happy World Mental Health Day 🌍🧠💚 We all know how important movement and getting fresh air and sunlight is for our mental health so today we made sure we got some steps in at lunch. Research by ASICS has shown that just 15 minutes of physical activity can help reverse the negative effects of continuous desk working. We'll be trying to get out as much as the Manchester weather will allow! ☔ Mental Health Foundation #worldmentalhealthday #DeskBreak

Happy World Mental Health Day 🌍🧠💚 We all know how important movement and getting fresh air and sunlight is for our mental health so today we made sure we got some steps in at lunch. Research by ASICS has shown that just 15 minutes of physical activity can help reverse the negative effects of continuous desk working. We'll be trying to get out as much as the Manchester weather will allow! ☔ Mental Health Foundation #worldmentalhealthday #DeskBreak

Let’s do lunch! - The definitive event for the café, coffee shop & food-to-go sector. Find us at Stand L639 this week. If you’re heading down, we figured you'd be needing plenty of energy to mix with the 500 other exhibitors attending, so we’re bringing along some of our new RTDs for you to sample - zero sugar, incredible flavours, and packed with focus-boosting nootropics to keep you at the top of your game. See you there?

At Sneak, we’re always looking to promote our product to audiences that love great-tasting drinks, and want to up their focus without consuming loads of junk. This September, we’ve found our ‘bingo’ audience: STUDENTS. That’s right, we’re touring Freshers events across Scotland and the North West this September, with samples, branded merch and the big guy himself 👀🐰 Catch the van in Manchester, Salford, Glasgow and Liverpool over the next month, coinciding with some on-campus events for the new intake. Exam seasons have come a long way from popping a Pro Plus and hoping for the best… get ready, Freshers 😎 #freshers

Surprise! It's another Sneak launch where we make life hard for ourselves! 🐰 Our SNEAK Holiday Club campaign could have been a straight beach-themed collection with a banging flavour (mango, passionfruit and guava) to match the vibes. The perfect summer drop - timed perfectly with the weather for our UK customers. Nailed it. But of course, we've given it a SNEAK twist and turned our paradise resort into an eerie, uncanny wellness cult - complete with a fully-functioning booking site / ARG (that's Alternate Reality Game for those not in-the-know... like me three weeks ago). Our ARG is packed full of interactivity and creepy Easter eggs for our hyper-engaged community to find. From hidden songs which reveal eerie messages when played backwards, to flies that keep popping up all over the place (the pest control guys at the resort are out of commission for some reason), the team really has gone above and beyond to create an immersive world for this launch. Credits: Tash Mills for the outstanding creative concept, Anaïs Alexandre, the master of our microsite, Chantelle Kershaw and Callum Quinton for their design prowess, Lauren Carroll for the creepy copy and Jade Kebbie for the spreadsheets. All the spreadsheets. And if you want to see what happens if you click on the fly, you can find us (and book your stay!) at SneakHolidayClub.com 😎 🏝

We're buzzing to announce that we're a stage sponsor at this year's RADAR Festival - right in our hometown of Manchester. We'll be sending our bunny mascot right into the moshpit for three glorious days in July, and RADAR attendees will be able to buy Sneak at the bar while they catch the best contemporary progressive bands around. As an energy drink brand that puts community at the heart of everything we do, working with the team at RADAR was a no-brainer - their event is more than just a festival; it's an attitude, a movement, a feeling. That resonated with us big time. And 'The Sneak Energy Stage' has a certain ring to it, don't you think? Looking forward to the 26th-28th July at O2 Victoria Warehouse! See you in the pit 🤘

You know you've 'made it' as a brand when students choose you as a case study for their final project 😎 This morning we welcomed students from Manchester Metropolitan University Business School's Business and Marketing course, who pitched us a fantastic campaign idea and showed exactly why they're about to graduate with flying colours. Huge thanks to Archie Field-Foster and Esme Lewis for your super-detailed presentation (which put some of our own to shame) and to their lecturer Tamsin Scott for getting us all in a room together (no small feat in the middle of exam season!). The marketers of the future are taking things to the next level 🚀

We have to issue a retraction. Earlier this year, I (Lauren Carroll) said in our 40k-strong brand community group that our office football team, Sneak FC, were - and I quote - ‘absolutely awful’. While that statement was patently true at the time, I’m pleased to announce that they took my words and used them as fuel to do (much) better - and last night they only went and WON THE LEAGUE. Please join me in sending MASSIVE congratulations to the title-winning team - and let’s all acknowledge the fantastic managerial mind games (by me) that got them to this point. Truly a team effort, and I'm taking partial credit. SNEAK FC - NGTV WEDNESDAY 6.30PM SPRING 2024 DIVISION 1 CHAMPIONS! 

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