Social for Good

Less scrolling, more living! 🌿 Our team had an incredible time at #BrightonSummit2024 - thank you Brighton Chamber! Kerry Watkins and Lucy Lindley brought the importance of digital detox to Brighton Summit 2024. Their session was packed with tips for achieving a healthier relationship with our screens and tools to reclaim a bit more of our day.💙 Were you there? Tell us your favourite takeaway from the session!👇

DigiFest: Where digital meets purpose. 🧡 Last week, our Director Kerry Watkins had the privilege of sharing how we're helping Alzheimer's Research UK amplify their impact through smart, audience-first social media strategies. We're so proud to be part of their journey towards a cure, and this is just the beginning.

Can we believe it's almost that time again? 🫣🎄 The Christmas countdown is on, and for charities, that means one thing—fundraising campaigns are in full swing! We’ve worked with countless charities, helping them navigate the challenges of fundraising and along the way, we’ve seen a few repeated mistakes that can easily be avoided with the right approach.

You’ve probably noticed this trend all over the internet. Brands and charities have been creating fun videos where staff use popular Gen Z slang like ‘slay,’ ‘brat,’ or ‘ick.’ These videos generate millions of views, making people laugh while also building awareness and authenticity. Curious about how you can use trends while staying aligned with its mission? It’s not just about jumping on the latest viral moment — when done thoughtfully, trends can boost visibility, engage younger audiences, and humanise your charity. 👇 WWF-UK National Coal Mining Museum for England University of Leeds #GenZ #Trends #SocialForGood

Struggling to get social media buy-in at your organisation? Let’s fix that. Here are 4 ways to get stakeholders on board: 🎯 Align with goals: Set social media objectives that support your organization’s broader goals to show how it drives growth. 📊 Share data: Regularly report on social media’s ROI. Show how it’s meeting objectives to build trust with leadership. 🧠 Involve stakeholders: Invite key players to content brainstorms. The more invested they feel, the more they’ll support it. ⭐ Show success: Highlight what others in your field are achieving with social media to inspire action. #SocialMediaStrategy #NonprofitGrowth #StakeholderEngagement

This morning, we officially launched the 'Social for Good Accelerator' with an amazing group of charity social media managers. 😁 What started as an idea at the start of this year is now a reality! 💙 I wanted to create a new training course that addresses the specific challenges of social marketing and comms in the charity sector and brings like-minded professionals together to learn from each other. And over the past few months, the incredible Social for Good team have been involved in bringing it to life. I can't wait to see how this incredible cohort leverages social media to drive even more impact for the wonderful causes they represent. 🙌 -- The Social for Good Accelerator is an 8-week program, with 12 comprehensive modules, designed specifically to empower charities with the tools, strategies, and insights they need to excel in the ever-changing world of social media. 🌍 More info here 👉 https://lnkd.in/ea4wHV-e #SocialMediaTraining #SocialImpact #CharitySector #Nonprofit

Got questions about the Social for Good Accelerator? We’ve got answers. As we kick off our brand new training course with our first cohort this week, we’re excited to share more details! #SocialForGood #NonprofitGrowth #SocialMediaTraining #DigitalImpact

Understanding how to use social media in a meaningful way is about the right mindset. And that's the starting point for all our social media training. So, if you were a fly on the wall in one of our training sessions, here are 5 key takeaways you'd walk (or fly) away with: 🏆 Write as if you're speaking to just one person, and start with what's in it for them. You only have seconds to grab their attention. 🗯️ Bring the "social" back to social media. Engage in two-way conversations by replying to comments—give people a reason to return. ✍️ Write how you talk. Read your copy out loud to keep it short, snappy, and natural. 🤹♂️ Quality beats quantity every time. It's better to manage 2 channels effectively than to spread the same content thinly across 6. 💼 Empower your team to be active on LinkedIn. Content shared by employees receives 8x more engagement and 561% more reach "The sessions increased people’s confidence (and let them know they aren’t alone in feeling it’s a big world out there on socials – but they can do it)!" - A quote from Tonina Takova 's training session with Bangor University Find out more about our training sessions here: https://bit.ly/3X5u7Zq

Are you ready to transform your charity's social media presence? Our new 8-week training program is designed to equip social media managers at charities and nonprofits with the skills needed to make a real impact on social media. 📣 Here’s a sneak peek at what you’ll learn in just 8 weeks. 👉 Sign up here: https://lnkd.in/eafwwCCA

The average social media user wants to be entertained, connect, and pass time. For charities tackling heavy, tricky issues, translating your work and mission into the content this average user wants to see can be challenging, but it can be done! Get inspired by how other charities have balanced social-friendly content with their messaging. Here’s a few of our recent favourites 👇 WaterAid Cancer Research UK (CRUK) Trees for Cities Hope for Justice and Slave-Free Alliance