Socialgram

Ever wondered what it takes to create a viral sensation that captivates millions? Going viral involves a mix of strategy, luck, and trust in your team's ability to identify trends that will resonate with your brand’s audience. Not to mention the confidence from your client (thanks Vimto). This reel amassed 1.6 million views, 60,000 engagements, and grew our audience by a quarter organically. The secret? A raw, relatable, and engaging piece of content. Harnessing this approach can be your ticket to skyrocketing online success.

Pig’s ear? Little glasses? Palm hearts? Whatever you know them as, we switched these typically sweet-laden pastries into cheesy savoury delights for our client, Pilgrims Choice. Using their range of Vintage cheddar, we replaced conventional Palmiers ingredients like honey, coconut and cinnamon for an altogether cheesier take on these popular puff pastries. For extra depth and tastiness, we paired the robust, crunchy and long-lasting flavour of Pilgrims Choice Vintage with the sweet tang of marmalade. The end result? Fruity cheddar heaven. We’d urge you to make them for yourself. Even if you do make a pig’s ear of it, they’re guaranteed to taste incredible.

A seriously sippable piece of content! The White Negroni cocktail we shot for The Botanist went down extremely well on Instagram. Other than looking stunning, this variation on the classic performed well for a number of reasons... Firstly, it’s aesthetically bang on point. Second to that, the classic Negroni is already a popular cocktail - so giving people a new alternative to something they already know and love was likely to resonate. There’s also the fact that saves and shares are the most valuable form of engagement on social media, so as the saves and shares racked up, it was marked as a quality piece of content resulting in greater distribution and reach. We also utilised this piece of content as a REEL feature, placing the White Negroni in front of people who don’t follow The Botanist. In fact, non-followers accounted for 35% of the post’s views; allowing us to get in front of fresh eyes and shine for the first time.

In March, we supported The Botanist in creating social content that not only honoured B Corp month - and their own B Corp status - but also celebrated other brands making a real difference within the industry. If you aren’t aware (but we're sure you are), to become B Corp certified means that your brand has been recognised as meeting high standards for social and environmental impact. However, taking nothing away from the value this brings to our planet, a topic like this can sometimes get lost, overlooked or feel forced on a brand’s social media. So, instead of relentlessly trying to educate people about The Botanist’s own B Corp status, The Botanist partnered with other relevant B Corp brands to create inspiring, social-first content that could directly inspire and involve their audience. The end result? Amazing cocktails and content that could be used and shared by the other brands involved whilst shining a light on B Corp month!

In March, we supported The Botanist in creating social content that not only honoured B Corp month - and their own B Corp status - but also celebrated other brands making a real difference within the industry. If you aren’t aware (but we're sure you are), to become B Corp certified means that your brand has been recognised as meeting high standards for social and environmental impact. However, taking nothing away from the value this brings to our planet, a topic like this can sometimes get lost, overlooked or feel forced on a brand’s social media. So, instead of relentlessly trying to educate people about The Botanist’s own B Corp status, The Botanist partnered with other relevant B Corp brands to create inspiring, social-first content that could directly inspire and involve their audience. The end result? Amazing cocktails and content that could be used and shared by the other brands involved whilst shining a light on B Corp month!

Enjoying the taste of success on social media?  If you want to grow brand recall, build a community of loyal fans and drive real commercial results; then it’s time to get your socials firing! Get in touch with Socialgram, the social-first agency that can make a real difference to your brand and services.

Most of what we do isn’t about us, neither is it really about our clients. Who is it about then? The audience, of course. When we make content; whether video, photography, graphics or supporting copy, we always do it with the intended viewer in mind. Stepping into the shoes of our audience is essential if we want to bring them value. Who are they? Where do they spend their time? What’s their lifestyle like? What are their pains? What are their desires? What do they like to see? Where do they like to see it? How is what we create going to make them feel? Even if it looks and sounds lovely, if you lose sight of the who and why, then what you create might fail to connect. Don’t make content for the sake of it, make content for the sake of your audience.

Struggling to find the time, budget and energy to consistently create fantastic content? Listen up. Socialgram has JUST added a new shiny service called Custom Content Packages. Why? Because one size doesn’t always fit all! These new content packages can now be designed and altered, on an individual basis, just for you. Up against it with your latest campaign? Strict deadline that requires a quick turnaround? Fresh content to reflect your new guidelines? Multiple USPs that need bringing to life? Perhaps you just want to keep your active audience sweet - with engaging and timely content that resonates? There are so many variables when it comes to content. Luckily for us, content production is a well-trodden path. And with our new content packages, we’re confident the desires and demands you face around content can be met, solved and smashed out of the park. Want to learn more about working with Socialgram? Get in touch and we’ll send you a full deck of the custom content packages available.

Smashing through Vimto Bon Bons to get the perfect shot! Getting up close and personal is sometimes the only way. At least this time it tasted nice!   In fact, we are quite blessed to work with food and drink brands. It makes these types of shoots a whole lot more rewarding. The ‘clean up’ is actually looked forward to.

April Fools is a top opportunity for brands to stand out and drive conversation! Some brands go fully leftfield and relish their moment in fantasy land. Some brands try their best to make the unbelievable, believable. Some see it as the perfect chance to partner with other like-minded services, whereas others like to use April Fools to see how new ideas or potential products might be received - y’know the saying, many a true word spoken in jest. This year Socialgram helped Vimto tick a couple of these boxes. Rather than being outlandish and creating something far-fetched, we wanted to make something plausible, and actually something our fans might like. Step forward Vimto Soreen malt loaf. We partnered with fellow Mancunians, Soreen to mock up a purple malt loaf infused with the flavour of Vimto. Did it go down a treat? It did. Did people know it was an April Fools prank? They did. Did people want the product to be real? They did. Did we give Vimto’s product development team ANOTHER thing to think about? We did. Will we actually see a Vimto Soreen? The butter is out and our fingers are crossed.