Spark Communications (UK)

Do you know what B2B tech buyers really want when it comes to content? Our research report, ‘The Difference Between Winning and Losing in the B2B Content Battle’, surveyed 200 senior IT decision makers in the UK & US, highlighting their expectations when it comes to content. You can read some headline stats in the carousel below or you can download the full report here: https://lnkd.in/eaVj_VTJ #pr #content #b2bmarketing #technology #research #b2btech #b2bresearch  

The Spark team had a fantastic time at Tortoise Media’s live recording of The News Meeting podcast! 🎙️   From stories on this week’s Budget to the intersection between major news outlets and US politics, it was great to listen in on the guests pitch their ideas on which stories should be leading the news.  Listen to the episode here 👉 https://lnkd.in/gYy_rcWn

Happy Sparkiversary to Robert Fretwell - a huge thank you for all your hard work and commitment over the years✨

Continuing our series of video interviews with some of the journalists that we have worked with for over two decades, we spoke with Cliff Saran, Technology Editor at ComputerWeekly.com. Cliff has been one of the industry’s most influential enterprise technology journalists for +25 years. In part two of a three-part series, Cliff gives his thoughts on the current boom in AI (and the fact the technology isn’t as new as people might think), alongside his most memorable press trips.

In our latest Spark blog Kewal Varia looks at what makes a successful news hijacking strategy. From new industry regulations through to the latest cybersecurity threat, there are regular opportunities to comment on the news of the day, but without taking a strategic approach news hijacking often won’t achieve the desired results. We highlight some of our success over the last 12 months and what made them work https://lnkd.in/e5x7EmGN #pr #mediarelations

Our latest Spark Coverage Cup blog delves into some of the best national and tech press coverage the team has secured over the past fortnight. From a double hitter in BBC News for the Panaseer and Chartered Institute of Information Security teams on careers in cybersecurity, to a hat trick from team Venafi, a CyberArk Company in ITPro discussing all things security, there’s no shortage of highlights! 🌟 Read more in the link below 📰🏆 https://lnkd.in/dquGjP5M

Continuing our series of video interviews with some of the journalists that we have worked with for over two decades, we spoke with Cliff Saran, Technology Editor at ComputerWeekly.com. Cliff has been one of the industry’s most influential enterprise technology journalists for +25 years. In part one of a three-part series, Cliff discusses the traditional news print cycle, his experience of being pitched ‘news in brief’ stories by Kewal, and what interests him about technology.

And we’re back with another week of Spark Bake Off! 🎉   In an epic showdown of savoury delights, Robert Fretwell and Tom Reynolds went head-to-head this week. Rob’s empanadas took the crown, but Tom’s sausage roll surprise was definitely a worthy opponent 🥈   With Rob now in the lead for a spot in the final, the competition is heating up! Watch this space🥳🍽️ 

In our latest blog, Oli Brown shares how our research campaign with Daisy Corporate Services (DCS) took their hybrid cloud management capabilities to new heights ☁️ From crafting storylines that IT buyers and media couldn’t resist, to designing research questions that hit the mark, this campaign was all about strategy and impact 🎯 The results speak for themselves: 🗞️ 25+ media hits, two headline-worthy press releases, and a gated report driving leads. Just goes to show how much research-driven content can shake things up! 💪 Read all about the campaign here: https://lnkd.in/eZm_V2hd

It's that time of year again, our bakers are rolling up their sleeves and getting ready for the tastiest event of the year... the Spark Bake Off 2024! 🍰 In our latest blog, Spark's 2023 star baker Mollie reflects on the highs and lows of last year's competition and the donations raised in aid of Macmillan Cancer Support. Setting the bar high, we've kicked off this year's competition with delicious chocolate themed bakes thanks to Issy whisking up a dark chocolate and raspberry cheesecake and Ellie's tasty chocolate tiffin. 🍫 👉Read all about the competition here: https://lnkd.in/eyiDDM2c