Sparks EMEA

The unparalleled success of Taylor Swift’s Eras Tour offers brands valuable insights, demonstrating how immersive musical experiences can deeply engage audience emotions, cultivate a sense of belonging, and ultimately foster long-term loyalty. In a recent article for shots, Sparks’ Chief Experience Officer, Robin Lickliter, and other ad experts discuss how brands can leverage the power of live music events. Check it out: https://bit.ly/3xXBycC #BrandExperience #TaylorSwift #ExperientialMarketing

Step inside this year’s Netflix #FYSEE, where industry professionals and guild members gathered to immerse themselves in the streaming platform’s top-contending series. #NetflixFYSEE #experientialmarketing #PoweredBySparks

Last week, Sparks headed to Dreamland, Margate, for the UK Creative Festival and Creative Circle Awards, for two days of connecting with young talent with fresh perspectives and sparking conversation with creative industry leaders. Throughout the festival, our creative & design team engaged with hundreds of students, exploring brand experience as a viable and exciting career path. Our hands-on workshop empowered young creatives to develop their own brand identify, offering practical advice and mentorship. We also celebrated the New Talent and Short Filmmaker winners with ice cream and treats for the shortlist. On the rooftop of the stunning no42, we hosted our fringe event, "Bright Sparks at Sunset," featuring cocktails and a thought-provoking discussion on how industry leaders can better engage and nurture emerging talent. Introduced by Jason Megson and expertly moderated by Jo Jackson, this conversation amplified the festival’s mission to bridge gaps and foster connections within the creative community. All topped off on Thursday evening with the Creative Circle Awards. Our Executive Creative Director, Trin Bharij-Basra, served as a gold judge for the Experience Awards and Sparks also proudly sponsored the category. Congratulations to all who made the festival a resounding success, and especially to the award winners. It was truly an inspirational two days.

Last night we ended day one of the UK Creative Festival with cocktails and conversation about how we can support and nurture young talent in the creative industries. Thank you to all who came along to discuss a topic that is at the heart of the Creative Circle Awards and the amazing work that Jeremy Green and Dina Green do. Special thanks to our amazing panel moderated by Jo Jackson. Olly Rzysko Regina Atienza Tom Skinner and Rebecca Strickson. ❤️ #brightsparks #brightsparksatsunset Sparks

Congratulations to the Creative Circle Awards Young Talent & Short Film shortlist.  We hope you are ready to ride the wave of creativity at the UK Creative Festival and ceremony today. At Sparks, we believe that everyone who’s made it this far is already a winner. If you are on the list - buckle up for the #BrightSparks Winners Reception today at 2pm on the Austin / Little Boys Ride - with a rollercoaster of emotions and a carousel of congratulations.  See you there. 

As part of our partnership with the UK Creative Festival and Creative Circle Awards we are thrilled to announce our moderator and panellists for #brightsparks at sunset discussing how we can better support & elevate talent into the #creativeindustries - exploring innovative education, emerging talent platforms, and personal branding. Jo Jackson, Tom Skinner, Rebecca Stickson, Olly Rzysko, Regina Atienza. #poweredbysparks Sparks

As part of our partnership with the UK Creative Festival and Creative Circle Awards in Margate next week, we are thrilled to be hosting an after-hours event: '#brightsparks at sunset' on Weds 10th July. A panel discussion moderated by the brilliant Jo Jackson on how collectively, as industry leaders, we can better support & elevate talent into the creative industries - exploring innovative education, emerging talent platforms, and personal branding. #poweredbysparks Sparks

Sparks is proud to announce that we have recently been featured on not one, but two of Event Marketer's lists for top event agencies in the experiential industry: The Fab 50 and the Top 100 It List. Read more: bit.ly/3W6lTko

This time next week the Sparks EMEA team will be in Margate for the UK Creative Festival and Creative Circle Awards. We'll be running a series of workshops and events across the festival including workshops for young creatives, a winners reception for the Young Talent & Short Film Awards and a rooftop soiree at sunset. Looking forward to an amazing and inspiring two days. #poweredbysparks #brightsparks Sparks

With just under two weeks until the UK Creative Festival and the Creative Circle Awards at Dreamland in Margate, we are very excited to be an official partner. “The Creative Circle Awards and UK Creative Festival are uniquely placed to celebrate and empower the brilliant young talent that will be the future of the events and experiential industry. We are proud to play a part in an event that will provide the next generation with the tools they need to excel and inspire them to build their career.”  Jason Megson, SVP Sparks International