SportBusiness

🚨 𝐍𝐄𝐖: 𝐆𝐋𝐎𝐁𝐀𝐋 𝐒𝐏𝐎𝐍𝐒𝐎𝐑𝐒𝐇𝐈𝐏 𝐑𝐄𝐏𝐎𝐑𝐓 𝟐𝟎𝟐𝟒 🚨 Introducing the 𝑓𝑖𝑟𝑠𝑡 𝑒𝑑𝑖𝑡𝑖𝑜𝑛 of our annual 𝑮𝒍𝒐𝒃𝒂𝒍 𝑺𝒑𝒐𝒏𝒔𝒐𝒓𝒔𝒉𝒊𝒑 𝑹𝒆𝒑𝒐𝒓𝒕—your ultimate guide to the commercial landscape of sports sponsorship. This report explores the sponsorship portfolios of eight major leagues and the strategies driving the biggest deals from a brand and rights-holder perspective. Our 𝑖𝑛𝑑𝑢𝑠𝑡𝑟𝑦-𝑓𝑖𝑟𝑠𝑡 global sponsorship survey provides an unparalleled view of the hottest properties and growth sectors, directly from SportBusiness subscribers. 📊 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Discover which properties senior executives rank as the most desirable, compare B2B vs. consumer platforms, and learn which sectors are set to drive growth. 🔍 𝐃𝐞𝐞𝐩-𝐝𝐢𝐯𝐞 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Uncover global sponsorship strategies and emerging opportunities, from the #NFL and #PremierLeague to #Formula1. 🌍 𝐖𝐡𝐚𝐭'𝐬 𝐧𝐞𝐱𝐭: Explore the future of emerging sponsorship markets in women’s sport and US college sports. Unlock these insights you won’t find anywhere else ➡️ https://lnkd.in/esKjegDY

Channel 4 is set to secure the domestic free-to-air rights to the Women’s FA Cup from 2025-26 to 2027-28, succeeding the BBC. The deal would mark Channel 4’s return to live elite women’s football, following its coverage of the Women’s Euro 2017. The broadcaster is expected to air coverage from the early rounds, with the final typically attracting 1-1.5 million viewers on the BBC. ✍️ Martin Ross 🔗  https://lnkd.in/e5sTW-8D

𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: AB InBev is close to agreeing a deal to sponsor the 2025 Fifa Club World Cup, SportBusiness understands, in what would be a further commercial boost to the competition. The brewer would join Hisense as the second official sponsor for the expanded tournament and would likely put its Budweiser beer brand centre stage in the association. FIFA continues to navigate challenges with media rights sales and revenue targets for the tournament which will be held across 12 US stadiums next summer but is understood to be pitching sponsorship packages at premium rates. ✍️ Ben Cronin 🔗  https://lnkd.in/edNR6iiB

💬 "We don’t necessarily need to add anything to our model, but boxing is ripe. It is ripe for a fix." Mark Shapiro, president and chief operating officer at TKO, has made it clear: TKO won’t be branching out into boxing just yet, despite #UFC founder Dana White’s repeated interest in the sport. While Shapiro acknowledged that “boxing at its best is confused and fragmented. At its worst, it’s broken,” he still sees it as “an interesting growth opportunity.” Any entry into the sport, however, would happen organically with external funding—not through acquisition. Shapiro’s comments come as TKO, the powerhouse of WWE and Ultimate Fighting Championship, reported a strong Q3 with $681m in revenue and $58m in net income. ✍️ Jonathan Rest 🔗 https://lnkd.in/eqUV4c6k

🌎 𝐍𝐄𝐖: 𝐆𝐋𝐎𝐁𝐀𝐋 𝐒𝐏𝐎𝐍𝐒𝐎𝐑𝐒𝐇𝐈𝐏 𝐑𝐄𝐏𝐎𝐑𝐓 𝟐𝟎𝟐𝟒 🌎 What are the hottest sponsorship properties in sport, according to SportBusiness subscribers? What sectors are expected to drive sponsorship growth in the next 12 months? The 𝐆𝐥𝐨𝐛𝐚𝐥 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐑𝐞𝐩𝐨𝐫𝐭 𝟐𝟎𝟐𝟒 dives into these critical questions, offering a detailed analysis of the sponsorship industry. The report features exclusive insights from our 𝘚𝘱𝘰𝘳𝘵𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘚𝘱𝘰𝘯𝘴𝘰𝘳𝘴𝘩𝘪𝘱 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘴𝘶𝘳𝘷𝘦𝘺, capturing perspectives from senior executives on emerging trends and the most desirable properties in sport. It also compares the commercial performance of the US major leagues against European rivals like the #PremierLeague, #F1, and the Uefa Champions League, while spotlighting fast-emerging properties including the Indian Premier League, women's and college sports. Unlock the insights shaping the future of sports sponsorship. Get your copy now ➡️ https://lnkd.in/esKjegDY

💬 “It’s not just the people watching it on television but also those mums and dads at the local rugby club on a Sunday morning that are our target customers” - Carolyn Rich, director of brand, Allianz UK. German insurance firm Allianz is placing community and grassroots rugby at the heart of its sponsorship agreement with England Rugby - a deal that has also seen Twickenham renamed the 'Allianz Stadium'. As previously reported by SportBusiness, the brand held advanced discussion with the London Legacy Development Corporation about a sponsorship agreement covering the London 2012 Olympic Park, but ultimately deemed rugby to be a better brand fit. ✍️ Ben Cronin 🔗 https://lnkd.in/ekM4VX8y

🚨 𝐍𝐄𝐖: 𝐆𝐋𝐎𝐁𝐀𝐋 𝐒𝐏𝐎𝐍𝐒𝐎𝐑𝐒𝐇𝐈𝐏 𝐑𝐄𝐏𝐎𝐑𝐓 𝟐𝟎𝟐𝟒 🚨 Introducing the 𝑓𝑖𝑟𝑠𝑡 𝑒𝑑𝑖𝑡𝑖𝑜𝑛 of our annual 𝑮𝒍𝒐𝒃𝒂𝒍 𝑺𝒑𝒐𝒏𝒔𝒐𝒓𝒔𝒉𝒊𝒑 𝑹𝒆𝒑𝒐𝒓𝒕—your ultimate guide to the commercial landscape of sports sponsorship. This report explores the sponsorship portfolios of eight major leagues and the strategies driving the biggest deals from a brand and rights-holder perspective. Our 𝑖𝑛𝑑𝑢𝑠𝑡𝑟𝑦-𝑓𝑖𝑟𝑠𝑡 global sponsorship survey provides an unparalleled view of the hottest properties and growth sectors, directly from SportBusiness subscribers. 📊 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Discover which properties senior executives rank as the most desirable, compare B2B vs. consumer platforms, and learn which sectors are set to drive growth. 🔍 𝐃𝐞𝐞𝐩-𝐝𝐢𝐯𝐞 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Uncover global sponsorship strategies and emerging opportunities, from the #NFL and #PremierLeague to #Formula1. 🌍 𝐖𝐡𝐚𝐭'𝐬 𝐧𝐞𝐱𝐭: Explore the future of emerging sponsorship markets in women’s sport and US college sports. Unlock these insights you won’t find anywhere else ➡️ https://lnkd.in/esKjegDY

Sports data and technology company Sportradar has launched a range of new fan engagement solutions for the 2024-25 NBA season, building on its role as the league's exclusive worldwide data distributor. The suite includes:  📍 Virtualised Live Match Tracker - transforming real-time skeletal tracking data into 3D visualisations. 🚀 4Sight Streaming -  generates animated overlays with betting insights. 💡 emBET -  incorporates betting-related graphics into live streams. 🏀 NBA Advanced Visualisations - offering customisable viewing angles for sports bettors. These tools aim to revolutionise the #NBA fan experience and boost engagement for the league's estimated two billion global followers. Find out more: https://lnkd.in/eHHWubQW

Liverpool Football Club has appointed Kate (Pratt) Theobald as its new commercial director, following Ben Latty’s promotion to chief commercial officer. Since joining in 2019, Theobald has played a key role in expanding #LFC’s global partnerships, securing deals with brands like Expedia, Coca-Cola, and Peloton. She also led the establishment of the club’s New York office, strengthening its presence in the US market. In her new role, Theobald will oversee Liverpool’s global sponsorship and sales strategy. ️✍️ Faaez Samadi   🔗 https://lnkd.in/eCbGd-jx

Since 1997, SportBusiness has delivered the most reliable global insights and data on media rights. Today, SportBusiness Media’s Rights Tracker marks a major milestone with over 30,000 accurately researched media rights deals covering 2,738 properties, 1,425 broadcasters, 304 agencies, 324 territories, and 108 sports. As the leading resource for global media rights intelligence, Rights Tracker empowers you to evaluate deal trends, assess market values, and uncover new commercial opportunities with clarity. Find out more about Rights Tracker—the essential tool for data-driven strategy—book a demo today ➡️ https://bit.ly/3AhpKDl