Spring Studios

We're honoured to be partnering with Blackweek this week in New York as the host of their inaugural forum: Blackweek is a new project for the creative industries that focuses on unlocking the spending power, potential and and influence of Black and diverse consumers, founders, creators and execs. Our space was transformed to welcome speakers and guests yesterday, check out the Blackweek website for the schedule today: https://lnkd.in/ekvn8PS2

Our new campaign with Diet Coke "This is My Taste" starring Jamie Dornan launched this week – massive congratulations to everyone who came together to make it happen, and huge thanks to The Drum for featuring it as their Ad of the Day!

Introducing GROES, a fresh fashion label founded by Cordelia Groes to redefine wardrobe essentials. For the brand’s launch, we were tasked with creating a visual identity that merges minimalist Scandinavian design with a distinctly London vibe. Our creative solution captures this balance through refined, modern typography, elevating the heritage-style serif logotype into a contemporary space. The choice of signature Pale Cornflower Blue, paired with a clean palette of off-white and black, draws inspiration from their debut 2024 collection. Thank you to Cordelia for the opportunity!

Our ECD Fred Paginton was in The Drum recently, sharing his thoughts on fashion week as part of their Fashion & Beauty Focus issue. For non-fashion brands wanting to reach stylish people, Fred suggested looking beyond the traditional fashion calendar to create authentic off-runway moments. But, for those who really want to be there, there’s a few tips for how to navigate those famous four weeks. Read on to find out more and thank you to The Drum for the feature! https://lnkd.in/egefKx3M

A night of bold beauty and fearless expression: last week Spring Studios and NARS Cosmetics celebrated the launch of the new Explicit Lipstick, with a wild underground experience in Milan including a performance with Skin. Spring brought the creative vision of the lipstick to life with a mantra that challenged our audience to embrace confidence: no excuses, no regrets, be explicit.

  How brands navigate between jokes and silence.   Perhaps you’ve marvelled at the ease with which other brands make memes, or fretted over a spate of viral competitor videos.   For luxury and heritage fashion businesses especially, it’s hard to know how to behave in the fragmented world of social. And fear of putting a foot wrong can leave brand and content teams feeling stifled, or gasping from efforts to catch up.   To solve these dilemmas, writer and Spring collaborator Alice Doleman has pulled together a brief guide on navigating social channel experimentation. Gags or gagged – or perhaps there’s a third way? Read on to find out more.   https://lnkd.in/exXsPHsB

We are hugely grateful to everyone who joined the incredible launch of ODE on 27th June in New York, London and Milan. Our private view, held simultaneously across Spring's three offices, showcased the brilliant work of emerging talents from around the world, setting a new standard for artistic expression and helping pave the way for the next generation of industry giants. Heartfelt thanks go to all the artists who brought their vision and creativity to this project. Your dedication and passion have made ODE a remarkable platform for fresh and innovative voices, and the project's success wouldn't have been possible without you. Special thanks go to Luka Booth, Kapfhammer, Stacey Gillian Abe, Tré Koch, Luke Nugent, Yis Kid, Pablo Kuemin, Hector Clark, Sugaar Paris, Cate Underwood, Joachim Rappaport, Sivan Roshianu, Marcus Schaefer and Julian Song. Further thanks go to Robert Wun, Michaela Stark, Hamish Powell, Sam Ross, Jawara Alleyne, Juule Kay, Go See, Shotview Artists Management, R3-MGMT and Filomeno Agency. London photo credits: Charlie Wheeler

Huge news. Thrilled to announce the arrival of Fred Paginton to Spring Studios London as our new Executive Creative Director. Fred is responsible for some of the most well-known work for luxury brands in recent years, including the Gucci loafer campaign featuring actor Paul Mescal, Moncler’s Spring/Summer 2024 campaign entitled 'An Invitation to Dream’, and the exhibition takeover of Milan's central station during design week featuring a cast of global visionaries such as Deepak Chopra, Isamaya Ffrench, Jeremy O. Harris and Daniel Arsham. Fred joins Spring from Dazed, where he was instrumental in evolving the iconic publishing brand’s commercial output, transforming Dazed Studio from a producer of branded content into a full service creative and advertising services model. During his tenure with Dazed, Paginton was awarded three British Arrows awards and a Ciclope for his work with Nike, as well as a Lovie award for the studio’s H&M Move global campaign. In his new role, Fred will work closely with Anouk Jans, ECD of Spring Milan, as they evolve Spring’s creative offering for a new generation. First stop – tonight's private view of ODE. https://lnkd.in/eYg_RVcW

We are excited to announce the upcoming launch of ODE, our platform for progressive creative talents. ODE is a print project, an exhibition, and a dynamic global movement dedicated to discovering, supporting, curating, and showcasing the works of creatives worldwide. Join us for the launch of ODE featuring works from Tré Koch at Go See, Luka Booth, Kapfhammer, Stacey Gillian Abe, Luke Nugent, Yis Kid, Pablo Kuemin, Hector Clark, Sugaar, Sivan Roshianu, Marcus Schaefer and Julian Song at the private view in our offices in Milan, London, and an open exhibition in New York on on June 27th at 6 pm local time. To join us in New York please confirm your attendance here: https://lnkd.in/dES5xCfv The events in London and Milan are fully subscribed but to join the waitlist please send your name and city of attendance to rsvp@springstudios.com. Keep an eye out for updates: this is just the beginning.

Last week the Spring London team woke up to the news that we’d won SILVER in The Drum’s Marketing Awards – with our work for Toyota Motor Europe launching the Aygo X Undercover Jun Takahashi collaboration recognised in the Technology Innovation category.    Massive congratulations to the whole team and a big thank you to our client Valentina Panzera and her team who agreed to dive into the world of Unreal Engine User Group and CGI, to bring to life the interactive cityscape of “Paris, Tokyo”.  https://lnkd.in/e6DDEtpp