Stable Studios

Designing for Neuroinclusivity: The Story Behind AP Cymru’s Website AP Cymru - The Neurodiversity Charity came to me for a website redesign. They have so much to offer and so the sheer amount of information needed careful organising. We worked together to create a website that presented clear service categories, a modern events system and a clear user experience — so that families and individuals could find the support they needed, fast. Graphic Design for Neuroinclusivity This project introduced me to graphic design for neurodiverse accessibility, something I quickly realised is often overlooked in mainstream design. 🔹 Colours should be considered carefully to avoid overstimulation 🔹 Information-overload needed to be reduced, balancing clarity with detail 🔹 Bionic Reading: A newly develop reading method was integrated to support neuroinclusivity Integrated Events System One of the most important functions of the website was ensuring events were clearly outlined—so families could easily see what’s coming up. But beyond that, AP Cymru needed a system that worked for them, making it simple to manage attendees and keep everything organised. Not all of us are tech people, and supporting the team in using Wix’s event system was a crucial part of this project—giving them the tools to run things smoothly and focus on what they do best: supporting families. The most inspiring part? The people. Karen, the founder, and her team are some of the most hardworking, caring, and genuine people I've had the pleasure of working with. No matter the time or place, Karen always picked up her phone when someone in need called. They go above and beyond for the families they support, and the impact they make is huge. The result? A website that is clear, accessible, and built with neuroinclusivity in mind—so AP Cymru can continue making a difference. This project was a reminder that good design isn’t just about how something looks—it’s about making sure it truly works for the people who need it. See the AP Cymru website here: www.apcymru.org.uk Have you ever come across great examples of accessible design? Let’s chat. #WebDesign #InclusiveDesign #Neurodiversity #Accessibility #CreativeStrategy #Storytelling

Building a Brand with Meaning: The Story Behind VIRO When Viro Consult (formerly Greenbuild Consult) approached us, they were looking for a full rebrand—a fresh name, a modern identity and a visual language that truly reflected who they are: a forward-thinking sustainability consultancy making real impact. A Name That Signals Change The transition from Greenbuild to VIRO wasn’t just about evolution—it was about clarity. The name VIRO, inspired by environment, innovation, and circularity, set the foundation for a brand that’s as purposeful as the work they do. A Logo with Hidden Depths At first glance, VIRO’s logo is clean and minimal. But beneath the surface lies a deeper meaning, one rooted in architectural and sustainability principles: 🔺 A triangle, representing nature ➖ A line, symbolising buildings and the built environment ⭕ A circle, capturing the idea of VIRO and the circular economy Individually, they’re simple geometric forms. Together, they form a tree—an unmistakable mark of sustainability, growth, and regeneration. A Modern, Vibrant Brand Sustainability brands often lean into muted greens and soft neutrals, but VIRO needed something different—something professional, yet full of energy. The brand palette was carefully curated to be bold, modern, and dynamic, balancing credibility with a sense of innovation. A Website Built for Engagement Our brand strategy was heavily involved around storytelling. VIRO’s website was designed to highlight their impact, their projects, and their people—bringing the consultancy’s expertise and brilliant work to the forefront. The result? A brand that feels modern, meaningful, and truly aligned with their mission. Because strong branding isn’t just about looking good—it’s about creating an identity that reflects the depth of the work behind it. What makes a brand stand out to you? Let’s connect—I’d love to hear your thoughts. #Branding #Sustainability #CircularEconomy #CreativeDesign #BusinessGrowth #Storytelling #OrganicBranding

Baking with Love: The Story Behind Devoli Cakes’ Brand Every brand has a story. For some, it starts with a business plan—for others, like Devoli Cakes, it begins in the kitchen, with family, memories, and love. When Amy, the owner of Devoli Cakes, came to us, her vision was clear: A brand that reflected the care, creativity, and warmth she pours into every cake. A Story Rooted in Family: Amy’s passion for baking started young—weekends spent at her Nana’s house, surrounded by the smell of freshly baked apple pies and afternoons spent making mud pies in the garden. And the name Devoli? A beautiful nod to her sons, Devon and Olly—proof that this business, like her cakes, is crafted with love and meaning. Turning Memories into a Brand: Our challenge? To design a brand that matched Amy’s delicate style—sophisticated enough for the wedding industry, yet personal and warm, just like her story. A Soft, Thoughtful Palette: We curated a colour palette that complemented her elegant cake designs—soft tones with subtle warmth, capturing the romance of weddings while feeling authentic to Amy’s personality. A Captivating Portfolio: Photography was key. We needed to showcase every intricate detail—from delicate sugar flowers to elegant finishes—highlighting the craftsmanship behind each creation. More Than Just Visuals—It’s Amy’s Story. This project stands out because it’s a reminder that branding is deeply personal. It’s about crafting a visual language that tells your story before a single word is spoken. The result? A brand and website that truly feels like Amy alongside a portfolio designed to captivate and convert, allowing Devoli Cakes to flourish and grow. Does your brand tell your story? Let’s connect—I’d love to hear how your journey has shaped your business. #Branding #WebDesign #Storytelling #CreativeDesign #BusinessGrowth #WeddingIndustry #DevoliCakes

I am so excited to share the launch of Citrus Comms! Working alongside Clementine Pickering has been nothing but exciting - from dinner-date design sessions to late evenings in the studios, the result of this brand is a true reflection of Clemmie's practice: sophisticated, positive and vibrant 🌿 You can view the website here: www.citruscomms.com #brandlaunch #branddesignerUK #webdesignercardiff #websitedesignuk #socialmediabranding #socialmedia #colourpalette #brandcolors #brandcolours #branddesigner #cardiffdesigner #designerinsights #moodboardmonday

Over the years, I've overseen the launch of many websites and worked with brilliant people to realise. From the early days of BBC2 Tribe to the relaunch of the Doctor Who website when the tenth Doctor regenerated into the eleventh. In every instance we were met with challenges and thinking out of the box became an artform. The why? To bring our audiences closer to the story, to the brand. On reflection, each launch marked the beginning of a new chapter and for all the right reasons, this is why I'm extremely proud of Stable's new website. The creative process alone has been inspiring, not least as it's sparked some rich and thought-provoking discussions about how we share our story. Watching our team collaborate and bringing this to life has been a privilege, with a particular shout-out to Cassie Mai Aspden, our Creative Lead, who led this programme of work and kept asking us all the right questions. Whether you're already a Partner, one of our Trusted Network or are new to Stable, I do hope you enjoy visiting our new website. (Oh and for those who I've worked with back in those BBC Interactive/Future Media days, it's been lovely to reflect on what we achieved together - true innovation). #OneStable #Innovation #Collaboration

📢 We are excited to announce the launch of our new website!  At Stable, we are dedicated to refining our brand to capture our journey, values, and commitment to delivering excellent outcomes for our partners. Our new website, created by Stable Studios, reflects who we are and where we are headed. As always, collaboration was at the heart of this project and so a special shout-out goes to the talented team at Posh Gecko for bringing to life our unique video animation that tells our story in a dynamic and engaging way. And to Matt Ayres for his expertise in copywriting - your creativity helped take our vision to a whole new dimension so, thank you.   www.stable.co.uk But it doesn't end here! Now that we have set a strong foundation for our brand, over time we will mature it to include case studies, a ‘Meet the Stable team’ feature, links to portals.. It's all still to come. As we grow, our website will too and so your feedback along the journey is appreciated.   Over to you... What do you think of our new website? As always, we really value your feedback and continued support. Diolch yn fawr from the Stable team 💫 #OneStable #WebsiteLaunch #BrandRefinement #Growth #Values #Innovation #Collaboration 

To celebrate World Environment Day, we would like to dedicate a post to the team at Viro Consult and all of the brilliant work they do 🌿 Specialising in compliant energy and sustainability, Viro drive meaningful, enduring & positive change in the built environment by guiding and supporting buildings throughout their entire lifecycle. Early this year, we launched an exciting new brand and website to authentically communicate who they are, what they do and why they do it. Take a look at the site here: www.viroconsult.com Happy World Environment Day! 🪴🌳 #worldenvironmentday #sustainability #ecobusiness #greenenvironments #brandingdesign #websitedesign #cardiffbusinesses

Consider these important factors when starting your design journey✏️ As designers, it's our job to bring your vision to life. We do this by absorbing the information you tell us and then we hide ourselves away to let the magic happen! But this only works with seamless communication and collaboration. #brandingtips #branddesignercardiff #branddesignuk #websitedesigner #webdesignercardiff