Developing good startup ideas is really hard.
Great ideas and downright horrible ideas are often initially indistinguishable - who's going to want to sleep on a strangers couch? (everyone apparently). Somewhat bad ideas often look so tantalising until you’re really in the weeds with them (but please do pitch me Tinder4Dogs).
I don’t believe that great startups are built on a single eureka moment. They’re a spark of inspiration sure, but that’s followed by a long road of refinement, dead-ends and new realisations.
The Ideation Flywheel is a mental model to help you think about which startup ideas are worth pursuing and, more importantly, how to improve your ideas by testing them without bias.
https://lnkd.in/e6QY8dmf