StackOptimise ⚙️

6 Common Cold Email Issues and How to Fix Them: StackOptimise ⚙️

🚨 ATTENTION: All SaaS Revenue Leaders 🚨

B2B sales is more vibrant than ever. Thanks to the rise in AI agents & no-code automation, we can now: Spend exponentially MORE TIME engaging prospects, in a much MORE MEANINGFUL way. And Bardeen are pioneering this transition. 1) Download the browser extension. 2) Integrate your stack. 3) Enter task using natural language. 4) Let the tool works its magic. Felix and I spend most our time on LinkedIn, hence the use cases below, but the possibilities are endless. 1) "Save LinkedIn profile to Hubspot" 2) "Scrape profiles from this LinkedIn search" 2) "Create & send email based on this LinkedIn post" 3) "Extract post commenters and export to Apollo" StackOptimise ⚙️

Crossbeam and Reveal Unite to Revolutionise GTM Strategies 𝗦𝘂𝗺𝗺𝗮𝗿𝘆: Crossbeam (ecosystem-led growth platform) and Reveal (nearbound revenue platform) merge in an all-stock transaction. 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀: Sales and marketing teams can now leverage THE largest ecosystem data platform (ecosystem data and insights from over 25k companies globally) to attract, convert, and grow customer relationships. 𝗢𝘂𝗿 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲: This is a category creation moment. Efficient, scalable growth has never been more important in the technology landscape, and it’s undeniable that businesses with ecosystem-led strategies are the most successful. This is a powerplay from the two vendors.

Gong Doubles Down on AI 🤖 𝗦𝘂𝗺𝗺𝗮𝗿𝘆: Gong introduces two new AI capabilities into its platform. 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀: AI Methodology Playbooks let leaders select their sales methodology, then rely on AI Smart Trackers to automatically and accurately detect whether elements of the methodology have been met in customer interactions; New AI Scorecard Suggestions automatically suggest answers to inform coaching scorecards, making it easier and faster for managers to coach reps consistently. 𝗢𝘂𝗿 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲: We have a soft spot for Gong (in fact, our Co-founder Penn Frank ⚙️ gave them a shoutout in a linkedin post last week) and the Methodology Playbooks and Scorecard Suggestions are brilliant innovations that keep them on vanguard. These tools will empower leaders to maintain high standards across their teams and enhance coaching effectiveness, making sales processes both rigorous and scalable.

Salesloft Signal to Sale Summary: Salesloft introduces signal-based selling capabilities by integrating 1st and 3rd party intent systems. Benefits: Sales professionals can now act on buyer digital footprints with personalised, AI-generated content, delivering a more targeted and relevant buying experience. Our Perspective: Signal-based selling is the future of outbound (inbound-led outbound motion). And these AI advancements by Salesloft position them at the forefront of sales engagement tooling, ensuring reps can prioritise high-intent leads, engage meaningfully, and close deals more efficiently. Great move from Salesloft to keep relevant. Impact Rating: ⭐️⭐️⭐️⭐️

MeetRecord Secures $2.7M 𝗦𝘂𝗺𝗺𝗮𝗿𝘆: MeetRecord (call recording and coaching tool) raises $2.7 million in Pre-Series A funding led by SWC Global to enhance its AI-driven revenue automation platform for the service industry. 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀: MeetRecord’s innovative platform utilises AI to analyse conversation data across various communication channels, such as emails and calls. This allows the company to offer personalised coaching programs and implement automated call-scoring systems that have proven to save time and improve efficiency significantly. 𝗢𝘂𝗿 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲: Service businesses, including law firms, financial advisory services and fitness consultants, have been looking for an AI-powered call coaching solution to cater to their unique needs. Unlike other platforms that target the enterprise or tech-centric markets (like Gong), MeetRecord provides a tailored experience that effectively addresses the gap in the service industry. Also rtheir deal intelligence capability, which delivers distinct insights to Chief Revenue Officers (CROs) - like market trends, competitor perceptions and successful patterns to expedite deal closure - is also incredibly powerful and worth exploring for all service-based revenue leaders.

Outreach's New Compass for Revenue Teams Summary: Suite of new AI-powered coaching capabilities. Benefits: These features enable precise activity guidance, personalised coaching, and clear linkage of actions to revenue, enhancing workflow efficiency and sales effectiveness. Our Perspective: Now managers can scale coaching with AI while reps can improve much faster with the data at their fingertips, all from within Outreach. We believe these enhancements mark a significant shift towards data-driven sales management. While we have no use case for Outreach internally, these tools will empower enterprise sales leaders to drive performance improvements systematically. Impact Rating: ⭐️⭐️⭐️

SalesRabbit “Amplify” Transforms Field Sales Summary: SalesRabbit release new feature Amplify, which combines advanced gamification and analytics into their field sales solution. Benefits: This platform boosts motivation with real-time leaderboards and rewards, while providing managers with deep performance insights for strategic decision-making. Our Perspective: Field Sales can be tough at times. Long days trudging around, facing a lot of rejection. It can be pretty demoralising. So integrating gamification with robust analytics will definitely help drive engagement and productivity. SalesRabbit making field sales great again - we love to see it. Impact Rating: ⭐️⭐️

Persana AI Pump Up The Personalised Outreach Summary: Sendspark ✨ (a video prospecting tool) is now integrated with Persana. Benefits: This update allows sales professionals to scale their outreach with personalised videos, making it easier to book calls and fill pipelines. Our Perspective: Video prospecting is still a very effective way of cutting through the noise. We’re big fans of video at StackOptimise. Sendspark now has a native integration with Clay and Persana, standing out as the go-to tool for video outreach. Impact Rating: ⭐️⭐️⭐️