Starfish Technologies Ltd

Pete Blatchford, CMO of Starfish Technologies, discusses a major challenge for broadcasters: enhancing advertising revenue. Once again, ‘compelling’ maybe, adding a term to make this more forceful/direct solution lies in regional advertising, where channels are split into localised variants. This strategy not only increases ad revenue but also helps in creating a more region-focused brand identity. www.starfish.tv #BroadcastingChallenges #AdRevenue #RegionalContent #RegionalAdvertising

It's great to see the progressiveness of Strictly Come Dancing this year with Chris McCausland, the show's first blind contestant, joining the dance floor. Chris is showing that vision loss doesn't limit your ability to take centre stage, and Strictly is making strides in accessibility by offering audio description, ensuring everyone can enjoy and fully experience the show. Read more about it here: https://lnkd.in/d-3KArcV #AudioDescription #Inclusive #AD #StrictlyComeDancing

Pete Blatchford, CMO of Starfish Technologies, shared insights on their recent successes. The company is experiencing growing demand in areas like dynamic ad insertion, FAST channels and live sports applications. Starfish’s solutions are now widely used for adding DIA markers, local advertising, and affiliate applications, enhancing content delivery for broadcasters. www.starfish.tv #BroadcastingInnovation #OTT #DynamicAdInsertion

It’s encouraging to see Sky's commitment to providing audio description (AD) services for blind and visually impaired viewers. With AD available on an average of 30% of shows across 31 Sky channels, Sky is exceeding the requirements set by Ofcom. We support Sky's dedication to both the quantity and quality of audio description. Their careful selection process and collaboration with skilled audio describers ensure that AD enhances the viewing experience. For more information on Sky's AD services and how to access them, visit: https://lnkd.in/esCHfkrr #SkyAccessibility #AudioDescription #ADServices

"How is Starfish Technologies adapting to industry changes?" We posed this question to Pete Blatchford, CMO. He shared that they are expanding their platform compatibility from Windows to several Linux distributions and a Kubernetes-based cloud implementation, aiming to offer their technology on as many platforms as possible. www.starfish.tv #Innovation #TechAdaptation #Broadcasting #Kubernetes

Prepare for the future with Starfish Regional Ad Insertion Systems. Our RIS offers scalability and reliability, ensuring your ad insertion capabilities grow with your needs. The system supports the latest encoding standards, including MPEG-2, H264, and HEVC/H265. Find out more: https://lnkd.in/ey2jcHxb or contact sales@starfish.tv #AdInsertion #Scalability #FutureProof #Broadcast

FAST channels offer a great platform for delivering targeted content to specific audiences. Starfish Technologies supports this with our advanced Transport Stream Processing solutions, ensuring seamless stream management and content delivery. www.starfish.tv #Broadcasting #TransportStream #FASTChannels #FAST

Improve the viewer experience with precise targeting using Starfish Regional Ad Insertion Systems. By delivering relevant ads, our RIS keeps viewers engaged and enhances brand loyalty. The system supports MPEG-2, H264, and HEVC/H265 encoded media and ensures high-quality ad delivery. More info: https://lnkd.in/eGf4jfic or contact sales@starfish.tv #AdInsertion #ViewerExperience #TargetedAds #Broadcast

Today is #InternationalCoffeeDay ...... this is every day in our office! #HowMuchIsTooMuch?

Audio Description is a fascinating area in which Starfish Technologies has long been a market leader. While it’s not a major revenue driver, we continue to invest in and evolve our products because we believe in the importance of accessibility and inclusivity. Our commitment to this field reflects our dedication to making content accessible to all. www.starfish.tv #Broadcasting #Accessibility #AudioDescription #Innovation