Studio Sulis

6 tips for Interior Designers looking to build their brand 1) Share your work ↳ Build a portfolio that showcases different styles, sizes and types of spaces you work in. 2) Demonstrate your expertise ↳ Highlight the impact of your work with before and after photos, from initial concept to the finished project. 3) Build trust and credibility ↳ Use case studies and testimonials to provide insight into your design approach and ability to problem solve. 4) Feature awards and recognition ↳ Highlight any awards or recognition you've received for your work, including any features in magazines, blogs, or other media outlets. 5) Personal projects ↳ Share any community projects or volunteer work to show your commitment to making a positive impact and your passion for garden design. 6) Present your work professionally ↳ Invest in professional photography, build a website and regularly update your social media profiles with new projects and behind-the-scenes content. Follow these tips and you will: - Build a reputation as an expert - Stand out from your competitors - Attract the work you want Want help with your visual identity? DM “BRANDING2024” and I’ll send over more info. #brandingtips #branddesigner #designbusiness #interiordesigner #creativecareer

To build a successful brand you need: 1) Strategy that aligns with your goals 2) Clear and consistent brand direction 3) Quality graphic design 4) Messaging that resonates with an ideal client That’s what I did for an Interior Designer last year. We started by identifying the goal: “To build a reputation as an expert that stood out to their ideal client and attracted opportunities in their industry.” This is how we did it: 1) We had a clear plan about how to reach ideal clients. 2) Clear intentions about what the business stood for. 3) Bespoke branding and templates to create a recognisable identity. 4) Concise messaging that could be used across every touch point. I understand the powerful impact branding can have on creative businesses. That’s why I build brands with purpose. Want to find out more about working together? #brandingtip #branddesigner #interiordesigner #designbusiness #creativecareer

Want help building your brand? Here’s what you should consider before investing in branding. 1) Think about how you want to work - Are you happy to work with multiple people in a studio setting - Or would you rather the 1-1 support of a freelancer 2) Look at value as well as price - Branding as an investment - Ask questions about deliverables and the design process - Find out how your business will benefit 3) Work with a branding specialist - Branding is more than a logo, font or colour palette - A specialist will offer brand strategy as well as visual identity - Have a look at their services and portfolio but also the design process Building your brand should be a fun, empowering and rewarding experience. But you have to do your research. Find out if you’re a good match. #brandingtips #branddesign #creativecareer #brandstrategist #branddesigner

Rebranding is more than just updating a logo or colour palette. It’s an opportunity to 1) Redefine your message 2) Appeal to new clients 3) Showcase the growth of your expertise In our latest article, we discuss when it’s the right time to rebrand, the steps involved in the rebranding process and the benefits of updating your visual identity and website. Check it out: https://lnkd.in/eDjnWsha #brandingtips #creativecareer #rebranding #branddesign #logodesign

“We don’t need branding.” “We’re getting enough work.” “We get our work from word of mouth.” “We already have a logo.” Some of the reasons creative businesses don’t consider their brand. Business might be going well now. But building a brand is about a long-term strategy. Your ideal clients will do their research. And will be presented with options. They will see your competitors who are: - Specialists - Award-winning - Highly-rated - Visible online Because these businesses haven’t limited their reach. They’ve opened doors to new opportunities because they: - Created an identity that stands out - Built a reputation as an expert - Increased brand awareness - Made meaningful connections Want to attract the work you want? Invest in your brand. Don’t rely on other people to determine the growth of your business. Build a reputation you want to be known for. #personalbranding #personalbrandingtips #brandstrategist #freelancer #creativecareers

4 simple things I do to work on my brand: 1) I review my website regularly for outdated content ↳ This ensures my portfolio and services reflect the kind of work I want to attract. 2) I engage consistently on social media ↳ I post updates, answer questions and build meaningful connections with other designers and potential clients. 3) I check any brand visuals for consistency across platforms ↳ This ensures the logo, colours and fonts remain cohesive. 4) I analyse the brand’s performance metrics ↳ I track engagement, leads and inquiries so I can adjust my approach if necessary. These simple tasks keep my brand stay relevant! Are you doing any of them? #brandingtips #branddesign #branddesigner #personalbrand #personalbranding

In August, I started working with an Interior Designer. Although they had an exceptional portfolio, they were struggling to stand out in a crowded market. We turned things around with: 1) A strong visual identity ↳ We developed a cohesive and professional looking identity. 2) Clear brand direction ↳ We implemented a brand strategy that aligned with their goals and resonated with their target audience. 3) Customisable templates ↳ These templates not only saves time, but ensures their online presence is consistent and visually appealing. As a result our client: 1) Increased client engagement ↳ They saw a notable increase in client enquiries and engagement on social media. 2) Developed streamlined processes ↳ This allowed them to focus more on their business and less on managing their brand. Interested in working together? DM “BRANDING2024” and I’ll send over more details. #brandingtips #branddesign #designbusiness #creativebusiness #creativecareer

This months Brand Spotlight features Garden Designer Pollyanna Wilkinson🌿 We'll explore: - The secrets behind her brand’s success - Practical takeaways for your own business This newsletter series celebrates creative entrepreneurs and aims to inspire your own personal branding journey. Sign up to our newsletter here: https://lnkd.in/e3rgW4y6 P.S. If there’s a specific Designer, Architect or Photographer you’d like us to showcase, just let us know! #brandingnewsletter #brandingtips #creativecareer #creativeentrepreneur #interiordesigner #gardendesigner #architect #freelancephotographer

Stop confusing clients. Clear communication plays an important role in a successful project. Here’s how to level up the client experience: - Use clear, simple language with no jargon. - Set expectations from the beginning of every project. - Provide a visual roadmap of the design process. - Break down complex ideas into smaller, digestible steps. - Always summarise key points in follow-up emails. Clients appreciate transparency and clear communication. It reduces misunderstandings, keeps projects on track and builds trust. The simpler your message, the smoother the project will be. What’s your go-to strategy for client clarity? #brandingtips #creativecareer #brandstrategy #creativebusiness #brandstrategist

How to define your ideal client Pick 3 projects from your portfolio (that you want to do more of) 1) Who is the client? (location, age, gender, budget) 2) Where do they hang out? (what platforms are they active on) 3) What are their pain points? (what were they struggling with) 4) Why did they choose you? (what made them say ‘yes’) 5) How did you help? (what did you do and why) Be clear about who your business is for. Understand who they are, where you’ll find them and what they’re looking for. Do this and you’ll attract more ideal clients. #brandingtips #branddesign #creativecareer #creativebusiness #brandstrategy