Evoke

A joy to see the new brand we created for Blink Publishing launch today! It was a real pleasure working with Ciara Lloyd and the Blink and Bonnier Books UK teams, on another bold imprint.

SOPRO brand refresh It was a joy to work with the team at Sopro to evolve the look and feel of their brand, to better reflect who they are and what they do – strengthening their existing brand identity and providing them with the tools to "empower, not restrict", their global team. Sopro is an outreach service who help businesses grow and discover new markets by delivering a reliable flow of ideal sales leads. The existing logo, symbol, typeface and key colours from the palette would stay the same, so the challenge was to explore a new idea to build from and at the same time, a new way to use the existing elements to bring the brand to life. We ran strategic workshops to dive into the Sopro world and redefine the purpose, vision, mission and values for the business, giving us valuable insights for the creative. Taking inspiration from the circular forms found within the existing logo and symbol, we created a visual system that’s refreshingly simple and can be used to reflect Sopro’s problem solving intelligence and to support messaging. Using circles as the central and consistent hero element, we created an energetic brand, using a combination of static and active elements. The circle can be used to represent ideal prospects, with other graphic shapes featuring to support these messages, depicting incorrect or lower quality prospects or noise – arrows are used to find the right path through, to discover, identify and target the ideal prospects. The bold and bright Values posters feature playful depictions of each message, such as: ‘We are ambitious’ where the circle pings around the edges of the poster and launches off, circular coins dropping into a slot for ‘We invest’ and a circular unlocking slider of a device for ‘We are open’. We designed and consulted on key pages of the Sopro website, including a homepage that features a scrolling triggered animated journey, following the Sopro Coral circle. We created new iconography and an expressive and distinct motion toolkit also showcases the dynamism of the brand. The new concept explored an enhanced brand toolkit with new design assets, a refined colour palette, photography featuring Sopro’s people, new applications and brand guidelines. The solution means a greater level of freedom and inspiration for the brand and the people who use and interact with it. The Sopro teams can create communications that are engaging, consistent and have flexibility, variety and energy. "We are now equipped with a set of guidelines which empower, not restrict, a practical toolkit of assets for use across the business and a brand that is truly Sopro.” – Vic Heyward, Director of Marketing at Sopro You can see and read more in the Evoke case study: https://lnkd.in/eek5PAt4 It was a pleasure to work with Victoria Heyward, Rob Harlow, Ryan Welmans, and the Sopro web team. #brandrefresh #brandidentity #digital #tech #software #design #animation #motion #sales #outreach #prospects #brandstrategy

Rebranding the CIBD It was a pleasure rebranding the Chartered Institute of Brewers and Distillers (CIBD) – the world's leading provider of qualifications in the brewing and distilling industries – to celebrate their change of status from the IBD to a Chartered Institute. The brief required the brand, specifically the logo, to remain similar to the IBD’s existing one, in overall style, size and form, but to evolve it in a way that celebrated their new status. We relished the challenge to solve this! We completely redrew the letterforms from scratch, making them rounder, narrower, added counters and adjusted the spacing, to not only make them more legible but also to create something more than just a logo – giving us the opportunity to feature the letterforms in different ways throughout communications – adding breadth to the brand and the opportunity to attract and engage with aspiring members in a new way. The refreshed CIBD brand now features impactful, solid, graphic, geometric letterform shapes that come to life as graphic devices to create a distinct, colourful, flexible, and adaptable identity – that’s recognisable and memorable, reinforcing brand awareness. We introduced a new typeface combination with feature text that’s big, bold and clear and body text from the same family that's designed to compliment. We reduced and optimised the existing colour palette to add vibrancy and to enable it to be used in a variety of engaging combinations. We use a warm, glowing shade of orange, reminiscent of something brewed and cooler, water-like tones. Tone of voice in headline messages can be playful and engaging, drawing from the language of the industry, to attract potential members – for example, ‘Press to Impress’ and ‘Brewing greatness, 1886 onwards’ connect the CIBD’s heritage with their and their members futures. We had a logo animation in mind from day one, that would reveal itself joyfully by filling up with liquid, representing brewing, distilling and the knowledge gained by the CIBD’s members. The new brand elements work seamlessly together, resulting in a contemporary brand identity to engage existing members and attract new ones, while retaining the familiarity of its heritage. You can see and read more in the Evoke case study: https://lnkd.in/e2hNrTmU A pleasure working with Tom Shelston, Ritwiza Asthana, Alice Kim, Ollie Bremner. #rebrand #refresh #brand #brandidentity #identity #design #animation #motion #brewing #distilling #charteredinstitute #type #typography #typeface #branding #CIBD #logo #CharteredInstituteofBrewersandDistillers

Brilliant to see Design Week relaunching today! A real institution of our industry. We are especially honoured to have Evoke’s brand project for Pan Macmillan featured! Check out the new DW site and Evoke article here: https://lnkd.in/eJgKeBwb You can see and read more about the project and our other work at: https://lnkd.in/e_Cnv_Fm #brand #brandrefresh #brandidentity #visualidentity #identity #rebrand #design #publishing #books #feature #news

It's been a real pleasure working on a brand refresh for Pan Macmillan, famous for publishing titles such as The Gruffalo by Julia Donaldson and Axel Scheffler. We created a new look and feel for their brand that would strengthen awareness and support their existing brand identity, using their globally recognisable logo in a new way to bring the brand to life. Our idea was built around freeing the brand, to truly represent the breadth and diversity of Pan Macmillan’s publishing programme across ‘The House of Pan Macmillan’ and all the teams within it – everything connected. To bring people even closer to the brand, we created a large crop of the logo which can be used with combinations of the newly optimised brand colours, photography or abstract imagery, and divided this crop into six further elements – all still connecting the ‘Double M’s’ of the brand logo, while creating a tapestry of shapes and colours that can be used creatively across the brand toolkit. Turning the logo into a graphic device, we created a distinct, colourful, immersive and adaptable identity, that’s recognisable and memorable. We applied the new look and feel creatively to a variety of applications and templates, from presentations and reports, to social and a motion toolkit. A comprehensive set of guidelines ensure that the brand can be easily interpreted by teams across the business, establishing tools and assets that employees can be proud of. Wonderful working with Lois Bray, Joanna Prior, Sara Lloyd and James Annal. Check out the Evoke case study, where you can see and read more about the project: https://lnkd.in/eZyRRP_B Get in touch: tom@studioevoke.co.uk #brand #brandrefresh #brandidentity #visualidentity #identity #design #publishing #books

It’s been such fun creating this characterful brand identity for Piccadilly Press, a children’s fiction imprint, part of Bonnier Books UK. Inspired by the concept of escapism, imagination and the magical adventures awaiting in each and every story, we created The Portal – ‘step into your imagination’. Open a book and be instantly transported to a new world, the past, the future, a limitless adventure, wherever the author and readers imagination takes them. Bringing other worlds and stories closer. It was a joy to work with Ruth Bennett, Emma Matthewson, Emma Quick, Amber Ivatt, Helen Wicks, Nick Stearn, Lucy Dundas and Alex Riddle. Find out more in our case study: https://lnkd.in/dK6f3dBy #brand #identity #brandidentity #branding #design #graphics #graphicdesign #imprint #books #publishing #logo #fiction #children #kids #creative

Creating a new imprint brand identity is a real joy – especially when we can create a contemporary brand with a connection to its origins. Black & White is the flagship commercial imprint of the Black & White Publishing Group, part of Bonnier Books UK. We created a bold and iconic solution that is ‘black and white’ pure and simple. Inspired by the combining of the original Scottish publishing house, alongside its new London team, the new logo has a nod to the brand’s history. The new design is clear, open and straightforward, reflecting the brand itself. The colour palette was inspired by the name and could be none other than black and white. It was a pleasure to work with Tim Whiting, Sam Humphreys, Susanna Abbott, Lucy Richardson, Flora Willis, Campbell Brown, Ali McBride, Lucy Dundas and Alex Riddle. Find out more in our case study: https://lnkd.in/egQDnuHB #brand #identity #brandidentity #branding #design #graphics #graphicdesign #imprint #books #publishing #logo

It’s been a pleasure working with our client Sussex Wildlife Trust on their Discover Rye Harbour project – a set of ten unique activity trails designed to encourage individuals and families to explore this special and important area of the Sussex coast, close to our hearts. Using the existing Sussex Wildlife Trust colour palette, but in a way not used before, we wanted to create bold, bright, attractive, and even clashing combinations of colours, that would be eye-catching, enticing and surprising. A celebration of the vibrancy that can be found in nature through the seasons. Encouraging more visitors from all audiences to come and enjoy an adventure of their choosing at Rye Harbour. Designed to be distinctive with large, graphic silhouettes and impactful typography, the activity trails bring to life the variety of diverse wildlife, exciting possibilities and different ways to explore and discover the Nature Reserve. A consistent set, with designs individually tailored to each activity trail’s key audience and topic. The Play trail, designed particularly for families, has extra playful elements to make the experience even more fun and engaging for a younger audience. The activity trails are available digitally for download and also in printed form – using paper created by upcycling overabundant algae that's damaging fragile marine ecosystems. The seaweed particles are visible on the surface to give a unique tactile feel and natural look. It's recyclable, biodegradable, FSC certified and made with renewable energy self-produced in the manufacturer's hydroelectric plant, with any unavoidable emissions offset. It was a pleasure to work with Lucy Bowyer, Gesine Garz, Barry Yates, Katherine Crowther, Nikki Hills and Sam Roberts. Thanks to Richard Davey at Empress London for the fabulous print work and Justin Hobson at Fenner Paper for that very special paper. You can see and read more in the EVOKE case study: https://lnkd.in/e7CvfVWA #Brand #Identity #Print #Paper #Trail #Recyclable #Biodegradeable #Algae #Guide #Sustainable #Design #Type #Typography #Wild #Wildlife #Nature #NatureReserve #Coast #Ocean #Sea #Living #Charity #Sussex #Rye #Discover #DiscoverRyeHarbour #RyeHarbour #Activitytrail #Mindfulness #Poetry #Flowers #Birds #Family #Colour #nonprofit #notforprofit #community