Sub(X) is now officially part of Zuora with the completion of the acquisition! Together with Zuora, Sub(X) will help companies harness the power of AI to monetise across their businesses. With this milestone, we will no longer be updating this page, so make sure to follow Zuora for future updates about what we’re building.
Sub(x) by Zuora
Software Development
Sub(x) optimises onsite and in app marketing campaign performance by replacing A/B testing with Self-Learning AI
About us
Sub(x) optimises onsite and in app marketing campaign performance by replacing A/B testing with Sub(x) Self-Learning AI Autopilot. Marketing teams using Sub(x) maximise customer acquisition and revenue numbers from every website visitor and app user. The Sub(x) entirely visual, no code platform enables marketing teams to create unlimited marketing messages at speed then simply launch them, delegating their coordination and optimisation to Sub(x) Self-Learning AI Autopilot. The result is optimised on site and in app marketing performance driven by website visitors and app users receiving the right marketing message at the right time and in the right order.
- Website
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http://www.subx.tech
External link for Sub(x) by Zuora
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2019
- Specialties
- Artificial Intelligence, Software as a Service, Marketing Technology, Marketing Automation, Performance Marketing, and Marketing Optimisation
Locations
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Primary
Get directions
LABS Hawley Wharf, 1 Water Lane
London, NW1 8NZ, GB
Employees at Sub(x) by Zuora
Updates
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We have news – today, Zuora announced its planned acquisition of Sub(x)! Together, Zuora and Sub(x) will help companies harness AI to constantly optimise how offers are presented to maximise acquisition and retention and gain deeper insights into subscriber behaviour. Learn more about the announcement here: https://lnkd.in/e2C-9JqK
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Sub(x) by Zuora reposted this
27.8% year on year growth is a pretty impressive number… 🚀 That’s the year on year increase in the number of Martech companies included in the famous Martech Landscape unveiled by Scott Brinker and Frans Riemersma this month in their State of Martech Report 2024. There are now 14,106 companies listed, up, to quote the report, by a ‘mind-boggling’ 9304% from the first report back in 2011 when the number was just 150. Life was a lot simpler back in 2011. 🔍 Key Insight from AntiCon , London: At yesterday's engaging AntiCon event, Scott Brinker shared that out of the 14,106 Martech firms, 3,170 are new AI-native products. Despite their smaller size, these innovative companies are reshaping the industry. The established players are responding by integrating AI into their existing products to stay competitive. 📈 The Future of Martech: It is difficult to think of any industry that is not going to be significantly disrupted by AI and clearly martech is no exception. The year ahead promises to be full of change and opportunity. 📘 Find out more: Do search out The State of Martech 2024 report from chiefmartec. Its packed full of data and is a whopping 101 pages but as Scott himself suggested you can always ask ChatGPT to summarise it. 🙏 Many thanks to Carlos Doughty and the LXA team for another successful, and packed, AntiCon event. #ai #marketing #martech
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Sub(x) by Zuora reposted this
Are you attending the WAN-IFRA World News Congress in Copenhagen? Don't miss out on the chance to hear how publishing companies are fueling growth through next-gen AI! 📊✨ 🗓️ Monday, 27th May: Join our session with Sub(x) "Is Propensity Scoring Yesterday's News? Using AI and Reinforcement Learning to Realise Outcomes." Discover how cutting-edge AI technology has changed the testing and experimentation game. 🍽️ Tuesday, 28th May: We’re hosting an exclusive private dinner. A perfect opportunity to connect, share insights from the day, and explore new possibilities. 👉 Click the link to find out more and secure your spot https://bit.ly/451dxO9 #WNMC24 #AI #ReinforcementLearning #Publishing
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*** New episodes alert *** 🌟 Beyond Faster Horses (1of 2): AI’s Role in Disrupting Marketing🌟 🎙️ Host: Dom Hawes 🌐 Guests: Jonathan Harris Founder and CEO of Sub(x) and Steven Millman Global Head of Research & Data Science at Dynata. Join Dom as he dives deep into the transformative role of AI in marketing with industry experts Steven Millman and Jonathan Harris. Discover the metaphorical shift from "building faster horses" to "creating cars," illustrating how AI is set to revolutionise business practices beyond mere efficiency improvements. The trio discusses the potential of AI to replace traditional marketing processes with innovative models that drastically change how businesses interact with consumers. Tune in to explore how AI is not just accelerating existing processes but creating entirely new pathways for value creation and strategic marketing. Let us know what you think! 🎧👂 https://pod.fo/e/233e85 ------------------ Like this? Please comment 💬 or Repost 📬 to your network and follow us at Unicorny 🦄🎙️ and our host Dom Hawes for more goodness.
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Great to see a panel with such on the ground experience thinking about the way to approach AI
Want to learn how to use AI to optimise your brand experience … for free? If you are a CMO, CCO or senior customer experience professional interested in creating brand experience to power AI impact then this breakfast event on the 18th April in London is for you. Speakers include Mark Bell, Head of Experience Transformation Strategy at iCrossing, Stephanie Fabb, Chief Data Officer at Hearst and me. At least half the time will be dedicated to a round table discussion to discuss current challenges and potential solutions. Promises to be a valuable couple of hours. Breakfast will be provided in the splendid iCrossing UK offices overlooking Leicester Square. The event is free but there are only a few seats left so register today using the link in the comments below.
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Sub(x) by Zuora reposted this
Want to learn how to use AI to optimise your brand experience … for free? If you are a CMO, CCO or senior customer experience professional interested in creating brand experience to power AI impact then this breakfast event on the 18th April in London is for you. Speakers include Mark Bell, Head of Experience Transformation Strategy at iCrossing, Stephanie Fabb, Chief Data Officer at Hearst and me. At least half the time will be dedicated to a round table discussion to discuss current challenges and potential solutions. Promises to be a valuable couple of hours. Breakfast will be provided in the splendid iCrossing UK offices overlooking Leicester Square. The event is free but there are only a few seats left so register today using the link in the comments below.
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Sub(x) by Zuora reposted this
🚀 What makes a compelling business case for leveraging AI? Here are some insights from my recent presentation on harnessing AI to drive profitability at The Richmond Finance Directors' Forum. One key discussion centred around what makes a robust business case for AI adoption. Here are four key factors we uncovered: · Can a user need (internal or external) be identified that is worth solving? · Is there sufficient and relevant data available? · Are repetitive tasks currently involved in addressing the user need? · Is there a predictive element to the potential AI solution? It was fascinating to hear of business use cases already being addressed by the delegates using AI, such as translating Norwegian documents to Swedish and vice versa, internal customer service chat bots and of course Sub(x)'s use case of replacing A/B testing with AI optimisation for digital marketing. The event keynote on the future of the global economy from Trevor Williams was superb. Firm opinions, clearly stated and backed up with numbers! Thanks to the ever-knowledgeable Richard Young for inviting me to speak and Kirsty Brown and the Richmond Events team for running an excellent event at the wonderful Savoy hotel. #AI #Finance #Marketing
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When a friend of mine told me about an event entitled ‘AI policy and regulation’ I thought it sounded boring but important. I signed up without much enthusiasm. Turns out it was both thought provoking and very important. Loads of good stuff about the rapidly evolving AI regulatory environment and real practical advice for boards grappling with AI. James Boyle eulogised about the increasing use of ‘model cards’. If you are building AI models well worth considering the compliance benefit of model cards to demonstrate ‘intent by design’ and Nvidia's Model Card++ approach. Thanks to NVIDIA AI and Mishcon de Reya LLP for putting on such as excellent event, to the four speakers, James Boyle, Ashley Williams, Rafah El-Khatib and Max Beverton-Palmer and to Kate Mayfield for drawing my attention to the event in the first place. #ai #aipolicy #airegulation #aimodels
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At today’s DMA (Data & Marketing Association) UK Customer Engagement: Future Trends event, Salesforce's Jonathan Beeston came up with a great quote: 'A ChatGPT prompt is today’s version of a DOS prompt.' It’s a good line for those of us who shed no tears at the demise of DOS prompts and underscores how rapidly AI will transition from visibility to seamless integration in outcome-driven applications. Ian Gibbs set the scene for the event by identify 3 big trends for 2024 uncovered by DMA future trends research: 1. AI One Year On – driving marketing budget efficiencies 2. Personalisation Rebooted – More loyal, less price sensitive customers 3. Brand Experiences IRL – Loyalty driven by creating emotional brand connections Simi L. brought the first two trends to life talking about her company Yuty®. Yuti uses AI to help individual customers find the right beauty product for them. It’s a clever personalised thing ... and by matching the right brands to the right customer those brands have seen an average 194% increase in retention. AI operationalised in action! Simi also talked persuasively about Yuti’s use of synthetic data to train AI models to reduce the risk of bias and to be the right side of the ethical debate around the use of AI. A debate which is only just really getting going. Thanks to Billy Cripps for nudging me to attend and the DMA for putting on such a thought provoking and sold out (!) event. Can't wait for the next one ...
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