System1

System1

Market Research

The Creative Effectiveness Platform.

About us

System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands. Our Test Your Ad (TYA) and Test Your Innovation (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will delight consumers and drive profitable growth. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health. System1 also offer Expert Guidance to help improve the effectiveness of your ads and ideas.

Industry
Market Research
Company size
51-200 employees
Headquarters
London
Type
Public Company
Founded
1999
Specialties
market research, innovation, insights, consumer insights, insight generation, ad testing, copy testing, package testing, volumetrics, customer satisfaction, behavioural science, advertising, ad effectiveness, brand equity, innovation, and product innovation

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