System1

At last week's ANA Masters of Marketing, audiences got a sneak peek at some of the key themes from the upcoming report, “The Multiplier Effect,” from WARC, System1, Analytic Partners, BERA.ai, and Prophet! In this report, we’ll tackle a critical challenge for marketers: the separation of brand and performance advertising. Here’s what you can expect: - The Multiplier Effect: Discover how brand and performance advertising work better together than in isolation. - Dual Impact: Learn how all advertising influences both short-term and long-term results. - Sales Drivers: Uncover the pivotal role of brand advertising in driving sales. Our in-depth, data-driven study will include case studies and actionable insights for CMOs, covering creative best practices, media strategies, and organizational structures. This is a must-read for anyone looking to maximize their marketing impact! Don’t miss out—register your interest today to be among the first to receive the report: https://hubs.la/Q02VZclM0 #Marketing #Branding #Advertising #TheMultiplierEffect

Pints, Pubs, and Effective Beer Ads... What more could you expect from an episode of the Uncensored CMO with Mark Ritson? In this episode, Mark joins Jon Evans to explore the top-performing beer ads from System1’s premium database. They uncover key insights and learnings, which we've compiled into the "Brewers Advertising Handbook." Dive into the key themes, complete with examples and anecdotes, by following the link here. And don’t forget to grab a pint for the read: https://hubs.la/Q02VZ8KW0 #Advertising #Marketing #Podcast #Beer

“Only Lay’s” is our US Ad Of The Week, with agency Highdive creating a quirky, funny ad for the potato chip brand. It stars snackers who love Lay’s, from the farmer who can spot the perfect potato to the road trippers who turn the car around to pick up their favorite chips. Salty snacks is one of the top-scoring Test Your Ad categories - find out how Lay’s’ latest performs against the norms in our exclusive report and write-up: https://hubs.la/Q02VRGb20 PepsiCo Chris Bellinger Tina Mahal Michelle McAlister Isabel Gaeta Kate Jones Katie Anctil Highdive Megan Lally Chad Broude Mark Gross Pat Burke Bart Culberson C.J. Nielsen Sarah Wickman

“Made With OXO, Made With Love” is the latest OXO campaign with a new family. In the ad we see OXO morph into the text-speak XOX for “Love”, and audiences certainly XOX this charming family vignette. It’s the highest-scoring ad the condiment brand has ever managed in Test Your Ad - find out how it rates against the category and why the OXO Family has endured for four decades of effective commercials: https://hubs.la/Q02VQd8M0 Premier Foods Yilmaz Erceyes Mark Alldred Rhian Buckley  Above+Beyond Jonny Ray

Beetlejuice, Beetlejuice, Beetlejuice… We’ve summoned this month’s Beetlejuice brand collaborations to showcase the top fluorescent green and white striped spooky partnerships in the UK and US this fall. Our Test Your Innovation platform harnesses the predictive power of emotion to assess the market potential of your latest product launches. Ready to discover which of these exciting collaborations resonated with consumers? Read more here: https://hubs.la/Q02VG0Vf0 #innovation #newproduct #marketing #beetlejuice

When launching your first TV ad, what’s your top priority? Whether it’s establishing your presence in the category, attracting new audiences through emotional connections, or simply showcasing your products and services, one thing is certain: brands want to be remembered. To achieve this, leveraging your distinctive asset toolkit is essential. Don’t hesitate to showcase your colours, logo, brand character, typeface, slogan, or jingle. The more consistently you use these elements over time, the more memorable and emotionally engaging your advertising will become. Take the Compare the Market Meerkats, who first appeared in 2009 and have since become synonymous with the brand, or AO's iconic green palette and jingle. Our latest report with ITV reveals how to effectively use these powerful assets in your advertising to drive memorability and growth. Download the full report to learn more: https://hubs.la/Q02VD8DM0 #BreakThrough #advertising #distinctiveassets

And... we're back! We've painted the Association of National Advertisers Masters of Marketing a vibrant shade of pink! Stop by our booth for a chance to win prizes and discover how to create with confidence by chatting with our team. We can’t wait to see you! #ANAMastersofMarketing #Marketing

Creative consistency is key to building stronger brands, according to new research from System1, and unveiled at the IPA Effectiveness Conference. Compound Creativity, a first-of-its-kind study, analysed brands across channels for 13 new creative consistency features, looking at 4,000+ ads from 56 brands across 44 categories, spanning 5 years and representing £3.3 billion in TV ad spend. See more from the findings: https://lnkd.in/eakqzbtC

This month, our SVP of Marketing, Vanessa Chin, shared insights on the commercial power of leveraging distinctive brand assets with the Association of National Advertisers. From colorful M&M's to the iconic Geico Gecko, consistent brand characters—known as "fluent devices"—deliver significant effectiveness dividends for brands. Want to learn more? Read the full article: https://hubs.la/Q02VrQps0 If you’d like to discuss how to maximize your distinctive assets and ensure you're leveraging the right ones, be sure to stop by our booth at the Masters of Marketing to chat with our team! #DistinctiveAssets #BrandCharacter #Marketing

Last week, the System1 team came together for an energising few days of team-building activities and company updates! It was a fantastic opportunity to strengthen our connections, share insights, and have some fun. At System1, we believe that a strong, cohesive team is essential to our success, and these moments of connection help us continue to innovate and grow together. Here’s to more great experiences ahead! #TeamBuilding #CompanyCulture #Teamwork #System1