Ten Toes

Leaders in Sport Week 2024! ✅ The Ten Toes team had a busy week connecting with industry leaders, learning about the latest trends and celebrating the individuals and organisations shaping the future of sports. We started at the Diversity Forum at Emirates Stadium, focusing on ‘cultural transformation’ and the importance of genuine inclusion in sport and business. At the Leaders Awards, we celebrated those making significant contributions to the sports industry. While we didn’t take home silverware this year, being shortlisted for Global Agency of the Year was a huge achievement and testament to our team’s hard work. Congratulations to all of the winners! We wrapped up with the Summit at Allianz Stadium, packed with valuable insights on leadership, monetisation, digital culture and creativity. We left inspired and had a fantastic time reconnecting with familiar faces and expanding our network. A massive thank you to Leaders for an incredible week. We’re already excited for next year!

Fridolina Rolfö 🤝 nss We enjoyed bringing together Fridolina Rolfö and NSS Sports for the ‘More Than’ feature. Providing Fridolina with a new platform, fans can gain insight into her bigger purpose as an athlete, reflections on her journey, passion for helping the environment and pursuing further equality in football. All while bringing through her personality via high-fashion pieces, and placing her into new cultural spaces. Read the full piece: https://lnkd.in/eA4AqfE3

Over the past few months, we’ve been working with the PGMOL to help them refine their digital channel and content approach. Alongside the development of a strategic framework to help drive further understanding of the organisation and its match officials, we’ve been on the ground at key training camps to capture content for their channels. As the PGMOL’s digital presence continues to grow, we’re looking forward to seeing the impact the strategy and output can have in supporting their wider objectives as an organisation.

It was great to be invited by Nike to deliver a social and media training workshop at their recent Nike Premier Cup. The event, which took place at St. George’s Park, saw six Barclays Women’s Super League academy teams come together for a three-day tournament, alongside a number of workshops. Our Senior Social Media Manager Ella Jerman went along to talk to the players and staff from the six teams about the benefits and watchouts of social media, as well as a look at how best to talk and engage with media.

Ten Toes takes on Tough Mudder! 💪 Six members of our team took part in this weekend's Tough Mudder London South – all in aid of The Cybersmile Foundation, a leading anti-cyberbullying charity that we've worked with a number of times over the years.

Congratulations to Ten Toes client Harry Kane on reaching 100 appearances for England! 👏 🏴󠁧󠁢󠁥󠁮󠁧󠁿 An incredible achievement to be part of the 1% club, a testament to Harry’s hard work and dedication. We are very proud to have supported Harry’s journey over the years, both on and off the pitch, working alongside him and the Harry Kane Company to showcase his illustrious career. Here’s to many more England caps, Harry! 

Our team were at the TikTok LIVE Partner Summit in London on Thursday, where the future of live streaming was on display. TikTok LIVE is emerging as a game-changer in the sports industry – especially with the role it’s currently playing in the Paralympics – offering new ways for fans to engage and creators to shine. During the summit, we heard from leading TikTok experts about the increasing importance of interaction and monetisation on the platform. With impressive growth rates and innovative features like virtual gifts and collaborative streams, TikTok LIVE is set to transform how we connect with sports and beyond – and we're looking forward to seeing how it continues to progress and be implemented by creators and organisations.

A new member of the Ten Toes team! 👋 We're delighted to welcome Jim Harris, as he joins us in the role of Digital/Social Consultant. With extensive experience working in both football and Formula 1, Jim will work closely with our team of social media managers to provide strategic guidance and support to our current clients, while also helping us to expand our relationships with leading organisations in sport.

We’ve made the Leaders in Sport Awards shortlist 🏆 A huge honour to be recognised in the Global Agency of the Year category! This reflects the past 12 months of expansion, in which we’ve taken the Ten Toes offering to new markets; from representing phenomenal athletes in the Middle East to building a presence in the United States. We feel this is only the beginning and a big thank you as ever to all of our clients and partners. We can’t wait for Leaders Week and the ceremony in October! Learn more about our entry here: https://lnkd.in/eUpkuV_2 #LeadersSportsAwards 

An evening at the races 🏇 Last week the Ten Toes team enjoyed our summer away day in Esher. It was a great chance to welcome new joiners, celebrate recent industry success and recognise the summer of sport we've had.