The Business of Fashion

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Ultimately, 2023 served as a transition year for adidas. The company’s full-year, currency neutral sales came in flat — significantly better than the high-single-digit decline it originally anticipated. Importantly, Adidas was able to reverse its slide and restart positive momentum, a trend that carried into 2024, which saw currency-neutral sales through the first half rise 10 percent versus the same period the year before. In October, Adidas raised its full-year forecast, predicting sales would grow about 10 percent, even as the company still felt the sting of its lost YEEZY business. In the time since ending its Yeezy line, however, Adidas’ achievements put the company on better footing in a shorter period than most would have anticipated. Its accomplishments resulted from a number of moves made by Gulden and Adidas’ leadership to enable the brand’s comeback. Read BoF’s latest case study, by sports correspondent Daniel-Yaw Miller https://lnkd.in/exd8PVuF

During the 2024 holiday season, stores like Macy’s and Nordstrom will do more than display gift options. They’ll also offer a glimpse of what the counter of the future could look like. https://lnkd.in/eN_hekhs

Efforts to protect and restore nature are becoming a more important part of the fashion industry’s climate conversation. https://lnkd.in/eVmjKqkx

The retailer’s idiosyncratic approach, from its price point to its fitting rooms, has allowed the chain to rapidly scale in recent years. https://lnkd.in/etkVETjH

Burberry’s stock jumped more than 7 percent after speculation emerged that Italian competitor Moncler could be exploring a potential acquisition of the British luxury brand. https://lnkd.in/eRRCgjqy

Looking for a new role in fashion? GAP Inc., GAP, Old Navy, Banana Republic, Athleta and more are hiring: Director of Influencer at GAP Inc.: https://lnkd.in/ebHugEu7 Director of Social Media at GAP: https://lnkd.in/ensjcQR9 Vice President of Men’s Design at Old Navy: https://lnkd.in/etqeEmGm Director of Brand Strategy and Insights at Banana Republic: https://lnkd.in/er2pwANx Senior Director of Partnerships at Athleta: https://lnkd.in/eRuVV5xr #Careers

Fashion has tread carefully with the US presidential election. Few brands have made an endorsement, let alone incorporated politics into their marketing. Where they have engaged, it’s often been along the lines of “vote” campaigns. But even as retailers avoid outward displays of partisan politics, they’re working overtime behind the scenes to prepare for the next administration. While Kamala Harris is expected to stick to the general contours of President Joe Biden’s policies, Donald Trump is another matter entirely, from his tariff plan to his views on immigration, climate change, Ukraine and beyond. And it's not just companies in the US that will be watching the results on Tuesday night. Though it’s Americans voting, their choice will have a profound impact on the global fashion industry. Read the full story by BoF's executive editor Brian Baskin https://lnkd.in/ehwBCJWF

This week on The BoF Careers Briefing, find out how to design wellness programmes employees actually use and read fashion photographer Stephen Tayo’s career advice. Plus, discover what fashion designers need to know today and explore the brands that are hiring on BoF Careers. Sign up to the newsletter now.

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