The Business Creative

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel” (Maya Angelou) What truly sets any entertainment experience apart is its ability to make people 'feel'. People might forget the details of what they saw or did, but they’ll always remember how they felt during that experience. That’s where we come in. At The Business Creative, we don’t just design experiences and activations—we craft emotional connections that leave a lasting impact. We are a ‘feelings first’ business. Our work creates connections that go beyond surface-level engagement; they transform audiences into loyal advocates who return time and time again. When your audience feels deeply connected, they become emotionally invested. That’s the key to creating not just customers, but ambassadors—people who will share their stories and spread your message. #creativeagency #entertainmentinnovation #emotionalconnections #experiencedesign #brandambassadors

The true value of an 'experience' isn't just in the immediate sales, numbers or revenue—it’s in how often your audience chooses to come back and how they talk about you. When we design an entertainment experience we always expand our focus from ‘Return on Investment (ROI)’ to the additional metric: Return On Experience (ROX). We work in an industry where consumers crave emotional connections and unforgettable moments. An experience that resonates deeply with your audience has far greater long-term value than a quick transactional gain. ROX isn’t just about capturing attention; it’s about creating lasting impressions that inspire loyalty and advocacy. The more emotionally invested people are in your experience, the more likely they are to return—and bring others along with them. That kind of impact can’t be captured by a simple financial equation. #entertainmentinnovation #brandloyalty #rox #emotionalengagement #experientialmarketing #audienceconnection #creativeagency

We Don’t Do Duplicates: Custom Creations Count The world is full of ‘off-the-shelf’ solutions ... but we believe you deserve better. At The Business Creative, we don’t believe in cookie-cutter approaches. Every project starts with a deep understanding of your brand and audience, allowing us to build something truly unique and impactful. Custom experiences aren’t just about standing out—they create emotional connections that drive loyalty and lasting memories. While copy-paste solutions might be quicker, they sacrifice the creativity needed to make your experience unforgettable. Your audience deserves more than generic. Let’s create something tailored, original, and extraordinary—just for you. #brandInnovation #creativesolutions #creativeagency #uniquecreations #noduplicates #emotionalconnection #memorablemoments #innovativeapproach #experiencedesign #standoutsolutions #creativeimpact

Our Co-Founder, Ben O'Hara heads to Amsterdam to attend the IAAPA Expo Have a read below and see just a little of what we've been up to for the last 12 months. If you're going too, it might just be worth catching up with Ben for a conversation!👀⬇️ #experiencedesign #creativeagency #attractionindustry #entertainmentinnovation #iaapaexpoeurope

Somewhere between the winding canals and the creative currents of Amsterdam, inspiration is waiting to be discovered 👀 Next week, our Co-Founder, Ben O'Hara will be heading to IAAPA Expo Europe on behalf of The Business Creative, ready to explore new ways to turn imagination into engaging experiences. In a city known for blending tradition with bold new ideas, we're excited to meet those who are redefining the future of entertainment. If you'll be there too, let’s connect and see where the ideas can take us 💡 #IAAPAEurope #thebusinesscreative #innovativeexperiences #amsterdam #creativejourneys #creativeagency #liveentertainment

Before, Between, & Beyond! In today’s competitive landscape, leisure attractions and experience industry destinations must cultivate relationships with their audiences that transcend the traditional in-person visit. These relationships foster a sense of loyalty and community, encouraging repeat visits and positive word-of-mouth marketing. By engaging with audiences through digital platforms, social media, and personalized communications, these organizations can maintain a continuous dialogue that keeps their offerings top-of-mind. This proactive approach not only enhances brand awareness but also allows for valuable feedback that can inform future offerings and improvements, creating a more tailored and relevant experience for guests. Moreover, establishing long-term connections with audiences enables leisure attractions to create a more holistic visitor journey that includes pre- and post-visit interactions. By offering valuable content, exclusive promotions, or events that extend beyond the physical experience, we help destinations deepen their emotional connections with audiences. Our approach not only increases customer satisfaction but also positions these attractions and experience destinations as integral parts of their audience’s lifestyle, ultimately driving greater engagement and revenue. In a world where consumers increasingly seek meaningful experiences, fostering these relationships is essential for sustained success in the leisure and experience industry. That’s why, with every experience we design, we consider the Before, Between, & Beyond!!! (Buzz Lightyear voice for the ‘Beyond’) #ExperienceDesign #CreativeAgency #WeDoThingsDifferently #ThemeParks #Cruise #Resorts #BrandActivation #SpecialEvents

Magical Moments v Marketing Material Last year probably saw the saturation of the seasonal ‘light trail’ phenomenon, with more than a few high profile attractions across the UK and US that made for great marketing campaigns but mediocre experiences. When you over-market and under deliver on experience it affects your brand reputation and the longterm relationship you hold with your audience - and that’s why we take our responsibility so seriously. When we’re designing experiences for our clients, we want to deepen the bond between them and their audience, creating greater loyalty and a reason to return. The best return on investment is when the guests return to that investment - so word of mouth is key and once you let people down, that’s hard to repair!

When visitors have genuinely magical experiences, they are more likely to share their stories and recommend the park to friends and family, serving as authentic ambassadors which is way more powerful and viral than traditional marketing.

While marketing material might attract visitors - it’s the genuine moments of joy that provide the long lasting impact, sometimes for a lifetime. We pride ourselves on creating magic moments that inspire creativity and joy, not just for visitors but also for staff. Because we know that when employees see the happiness they can bring to guests, it enhances their own job satisfaction and engagement too. It’s all connected!
 Focusing on genuine magic moments ultimately enriches the visitor experience, strengthens relationships, and contributes to the long-term success of any desitnation. To us these are just the Polar Bear Necessities! #WeDoThingsDifferently #experiencedesign #creativeagency #seasonalevents #wintertrails #christmas

Escape rooms continue to gain immense popularity due to their unique social experience, engaging participants in teamwork and problem-solving. And they’re continuing to reinvent themselves too, with new formats and deconstructed, progressive, mixed media applications. They attract friends, family, and coworkers seeking interactive entertainment over passive options like movies. They’re also the perfect way to bring an IP or brand to life in an unexpected way.

With a wide variety of themes ranging from horror to adventure, escape rooms cater to diverse interests, making them appealing to different demographics. Innovations such as augmented reality and complex puzzles enhance immersion and storytelling, while customisable experiences cater to specific occasions like corporate events or birthdays. To ensure success, escape rooms must prioritise strong narratives that integrate seamlessly with challenging and intriguing puzzles, providing a balanced experience for all skill levels. Attention to detail in set design and props enhances the atmosphere, while excellent customer service and supportive staff improve overall enjoyment. In a competitive entertainment landscape we’re loving the evolution of this genre - and the opportunity to innovate and implement the latest technologies to support dynamic storytelling methods. #escaperoom #competitivesocialising #experiencedesign #creativeagency #WeDoThingsDifferently #Leisure #brandactivation

So much of the work we do as an experience design agency goes unseen, behind the scenes and in the build up to major events or campaigns. Our secret is that that’s the bit we really love; the thought and preparation - the creative process- the collaboration and relationship with our awesome clients! It’s just as important as the end result to us. Perhaps that’s why our clients never hesitate to bring us in at the earliest stage, to help shape the story and tailor the experience. And if that means hard hats and high-vis, then all the better! #experiencedesign #themeparks #liveentertainment

For The Business Creative it’s not all about NEW BRANDS - it’s about BRAND NEW thinking. We love helping our clients look at their brands from new perspectives, activating them through events and campaigns that are surprising and unexpected. We specialise in creating deeper emotional connections with audiences. We help brands reinvent themselves through events and adapt to market changes, as well as differentiating themselves from competitors. Our strategies build community, expand reach, and reinforce brand values, ultimately driving engagement and commercial impact. #experiencedesign #brandactivation #creativeagency #ferrari #dubai