The Conscious Marketing Group

A high compliment from someone who knows a thing or two about taste. We are absolutely thrilled to have received this fantastic feedback from Dom Taylor, winner of Five Star Chef on Channel 4 and Netflix! 🎉 Branding, like a fine recipe, needs the right ingredients to stand out, and we're stoked that Dom is so pleased with his new look. Thank you, Dom, for trusting us with your brand—it's been a pleasure cooking up something special together! #ClientTestimonial #BrandingSuccess #CMG #FiveStarChef #ClientSuccess #MarketingThatWorks

Your Brand ≠ Your Audience's Interests 🔍 Creating content that resonates isn’t just about your brand—it’s about aligning with your audience’s interests. To truly engage, you need to find the sweet spot where your brand connects with what your audience cares about. Here’s how to ensure your content hits that intersection: - Focus on audience affinity Create content around topics your audience is already passionate about, not just what your brand wants to say. - Be the frictionless option Make it easy for your audience to engage with your content, whether it’s entertaining, educational, or inspiring. - Start from a place of authenticity Like the great examples of content marketing (Guinness, Michelin), create value first, and brand recognition will follow. - Think serial Build a content journey that evolves over time, so your audience keeps coming back. Want to dive deeper into how content marketing can align with your audience’s interests? Check out our blog: https://lnkd.in/eFNjqYaT #ContentMarketing #BrandStrategy #AudienceEngagement #MarketingTips #ConsciousMarketing

Strong partnerships lead to significant results. We're proud to have made a significant impact on the brand of Lodge Service. Darren Conway, Group Managing Director at Lodge Service, has been an incredible partner, and his feedback truly reflects the collaborative effort we've put into driving their brand forward. At CMG, it’s not just about delivering marketing services—it's about becoming an extension of your team to create lasting, meaningful change. Thank you, Darren, for trusting us with the Lodge Service brand. #ClientTestimonial #BrandImpact #CMG #MarketingPartnership #ClientSuccess

Adaptability is the key to a frictionless customer experience. When it comes to building loyalty and maximizing returns, the secret isn't in rigid strategies—it’s in being responsive to your customers’ desires. By adapting to the paths they’re already taking, you can create a seamless, frictionless experience that meets their needs, exceeds their expectations, and keeps them coming back for more. To create a customer journey that truly works, ask yourself: - What are their existing habits? - How do you become the frictionless option? - Where are the desire paths? - How do you align with their goals? The more you adapt and evolve with your customers, the more you’ll build loyalty and long-term success. Want to learn more about customer journey mapping? Check out our blog for a step-by-step guide: https://lnkd.in/eXR9P2uJ 🚀

Great marketing starts with understanding what really matters to you and to your clients. We pride ourselves on truly listening to our clients and delivering results that align with their goals—along with a few encouraging surprises along the way! 🎯 Thank you, Matthew Meredith, CEO of LMP Group - Entertainment Insurance, for your kind words. It’s this level of trust and collaboration that helps us make a real impact. The best surprises are the ones that drive your business forward. #ClientTestimonial #Partnership #MarketingThatWorks #CMG #ClientSuccess

Turning High-Flying Performances into High-Impact Marketing At CMG, we elevate brands, and Air Dance Productions knows a thing or two about gravity-defiance. We spent the day workshopping ways to ensure their marketing soars just as high. From refining their B2B strategy to amplifying their presence across digital platforms, we helped them take their next leap. During the session, we focused on: - Targeting corporate event planners and cruise ship production teams to expand their reach. - Developing a content strategy to showcase their incredible performances across multiple platforms. At CMG, we believe great marketing should soar as high as your ambition. If your business is ready to reach new heights, get in touch and let’s lift your brand together. #PerformanceMarketing #B2BMarketing #CreativeStrategy #WorkshopResults

You know that feeling when a brand really gets you? It feels good, right? That's the power of customer understanding and personalisation. Tailoring your brand's message so it speaks to different audiences and customer groups r can make a huge difference to how people perceive and connect with your brand - it helps build trust.    And, according to Adobe, over 80% of consumers said they need to trust a brand to consider purchasing from them.  So, what can brands do to nail personalisation?   ✔️ Know your audience: Understand their preferences, behaviours, and quirks ✔️ Data is your friend: Use data (responsibly) to tailor experiences ✔️ Multi-channel magic: Extend personalisation across all touchpoints   Personalisation doesn’t just attract new customers, it creates loyal fans and advocates of your brand. 🫱🏾🫲🏼✨   What's your take on personalisation? Drop your thoughts below! 👇🏽   #customerunderstanding #personalisationmagic #brandconnection #marketingninja #customerexperience #datadrivenmarketing

How do I get my brand the recognition it deserves? It’s a question we hear a lot. We know you put in the long hours, the time, and the effort to create a purchase-worthy product or service. You should have customers falling over themselves. But for some reason, your competitors still have the edge.    It may be as simple as creating a brand voice that captivates and elevates what you have to offer, helping shape a brand that leaves a lasting mark in the hearts and minds of your audience. Every brand, in our eyes, has the opportunity to be different and distinctive. Even if the product or service is similar to others in the market - it’s the wrap you put around it that makes people buy, or not. Does your brand have a distinctive voice?    #toneofvoice #brandtransformation #standoutbranding #elevateyourbrand #theconsciousmarketinggroup

It’s always tempting to mimic the marketing of successful brands. After all, they’ve clearly nailed it. But… The reality is that this rarely works for one simple reason: you’re not them. However, this is also the good news. There’s only one of you. Which makes your product or service more desirable if you communicate your offer in a way that’s distinctive and memorable. Plus.. according to a recent survey by Sprout Social -  80% of consumers prefer engaging with brands prioritising transparency and authenticity. So, being honest about your brand values and mission goes a long way in building trust with your audience. Generic and impersonal marketing messages are out. Distinctiveness and authenticity are in. #branddistinctiveness #beauthentic #marketingtruths #authenticitymatters #TransparencyWins #DistinctiveMessaging #UniqueBrandVoice #buildtrust #brandvalues #marketingwisdom

Listen, the marketing world is full of best-kept secrets and need-to-know hacks; everyone seems to promise that perfect formula to take your brand to the next level. The reality is often very disappointing. We know all too well how frustrating and detrimental a poorly thought-out and weakly executed marketing plan can be. So, we’re going to make this easy… The key to marketing success? Strategy. But how do we make sure our strategy is solid? We keep it simple with our 5 Key Benefits of Holistic Marketing which you can read for free, here - https://lnkd.in/dgN8ACAw Just not sure where to start with your brand strategy? Give us a shout and we’ll be happy to walk you through the right strategy options for you and your brand.  https://lnkd.in/e3T4xG2k  #strategy #marketing #brandstrategy