Institute of Digital Fashion

🏆 Honoured to have been chosen to be part of the #tiktok ‘ Collective ‘ A curated group of esteemed industry experts newly appointed by TikTok to guide the future of fashion for the platform. Hosted at TheNomad. 🌟 At the launch we had an inspiring shift to the usual panals and information sharing I’ve seen from brands or tech summits. 💪 Elevating a dead format > Kristina Karassoulis Lead a new model for Round tables and collaborative R&D 🥂 Champagne was served in a luxury setting, baroque music played with high tea. 🌹Small break out tables, for intimate round tables discussions. 🔥 Each table perfectly curated with a mix of creators, brand, TikTok rep and marketing experts. 🔑 MC’s ( TikTok team members ) took to the stage to introduce new products, inspiring moments and throught provoking questions. 🎁 We all in our groups discussed our answers and then joint a wider open room debate. 🏆🏆A winning formula indeed! Well lubricated 🥂 individuals all sharing and building solutions together. 🏆🏆 Chatham House rules applied, whilst TikTok’s product, research, and editorial teams will be present to learn, listen and engage. Collectively exploring how TikTok is shaping the future of fashion and luxury #tiktok The ‘ Collective’ is so important because it brings together a diverse group of voices—from emerging creators to seasoned experts. This collective is about fostering a new vision for fashion, one that’s built on community, creativity, and innovation. ✨ With TikTok driving trends and shifting culture, the insights gained from this collective will be crucial for brands looking to stay ahead. 🚀 Some guests Jamie Gill Sara Blonstein Victoria Prew 🔊 HURR Niamh O'Donoghue Stella McCartney #mcqueen Vogue Business Anusha Couttigane TISSOT Burberry Influence Group Institute of Digital Fashion Fashion Retail Academy Massive well done the team #tiktok A few key questions that sparked during the event: 🔹 How can brands and creators collaborate to create authentic, meaningful content that connects with today's audience? We see so many brands stuck producing glossy content and not giving creators freedom. 🔹 What role will AR, AI, and other tech play in fashion’s future on TikTok? 🔹 How can sustainability be fact checked? Is block chain a solution!? 💡I’m excited to see where these conversations will lead and how this amazing community will drive innovation forward. How do you think TikTok is changing the fashion game? What opportunities or challenges do you see for brands and creators?! 👏 #TikTokFashionCollective #FashionFutures #FashionOnTikTok #DigitalFashion #InnovationInFashion #Creators #FashionCommunity #LuxuryFashion

📰 NEWS The Departure of Caroline Rush CEO of British Fashion Council What’s Next for UK Fashion? With Caroline Rush stepping down as CEO of the British Fashion Council (BFC), UK fashion faces both opportunity and immense challenges. For 16 years, Rush championed British designers and expanded London Fashion Week’s global presence, At Institute of Digital Fashion we have delivered many projects, digital initiatives and Red carpet events that all amplified the message that LFW is the innovation capital of Fashion Weeks. But her departure comes at a critical time for the industry. ⛔ Brexit and VAT-Free Shopping Impact Brexit has added significant complexity to the UK fashion industry: - A 33% drop in UK fashion and textile exports in 2021, largely due to new tariffs and customs rules. - EU customers now bear VAT and handling charges, making UK brands less competitive. - Loss of VAT-free shopping has cost the UK retail industry over £2 billion annually as tourists flock to Paris and Milan for luxury purchases instead. Textile Imports vs. Garments It’s important to differentiate between "textile imports" (raw materials like fabrics and yarns) and "garment imports" (finished clothing). UK designers depend on these raw materials, but Brexit has complicated the supply chain, increasing costs. 😎 Export and Import Challenges for UK Designers Post-Brexit, UK designers face: 1. 10-12% tariffs on fashion goods. 2. Customs declarations adding £200-500 per shipment. 3. Shipping costs up 35-40% due to new paperwork. 4. Increased administrative burden and rules of origin compliance. 💻 The Role of the New CEO The new BFC CEO must focus on: - Pushing for the return of VAT-free shopping. - Advocating for more favourable trade agreements post-Brexit. 🌐 Digital transformation From Studio Floor to Shop Floor - Embracing Digital Transformation 360 - Web3, AR/VR, blockchain, and Gaming to open new revenue streams and connectivity to new audiences. - Supporting sustainability and future-proofing UK fashion. As Caroline Rush once said, "The future of fashion is about rethinking traditional systems and embracing new technology." The next CEO will need to ensure that UK fashion stays competitive on the global stage while navigating these economic and technological shifts. 📸 Images GETTY The Business of Fashion CEO Imran Amed Jamie Gill CEO and Caroline Rush, for the ROKSANDA LFW x ClearPay panel post our IoDF World's first at LFW . This panel was after the show at the Tate #BFC #UKFashion #CarolineRush #Brexit #VATFreeShopping #Leadership #FashionInnovation #Sustainability #TextileImports #DigitalTransformation #Web3 #NFTs #AR #FutureOfFashion

🌟 Big News 📰 I’m honoured to be speaking at the Europe Fashion Summit l in Madrid!🌟 Come say hi next week, (as I’ll be missing my fam, work life balance is a struggle!) But I’m truly Honored to be speaking at the prestigious Europem Fashion Summit (EFS) Founded by Liliana Briceño Callejas and Guillermo Garcia-Muchacho the mission of EFS is to promote the development of the European fashion industry by fostering connections, sharing news, and empowering new generations. 🔥This year’s theme is ‘The Power of Innovation’ the event will feature discussions on the future of fashion, technology, and sustainability, with over 50 trailblazing speakers from top brands and innovators from many sectors. 🗣️ My panel and keynote: “What’s Next in Fashion” global expert and innovators discussing key trends for change. - my Moderator for the fireside is Román Iglesias – @MURPH Discussing Institute of Digital Fashion work that’s reshaping the industry with IMPACT ⚠️ digital product passports 🔥augmented reality 🕹️gaming All to build the infrastructure for an agile Gen Z audiences. GET IN TOUCH /ATTEND / DM IF YOU WANT TO KNOW MORE We’re at the forefront of innovation, and I’m honored to represent Institute of Digital Fashion (IoDF) as we continue driving this shift. This is where the future of fashion is being defined, and I’m excited to explore what’s next! Join me for a forward-thinking discussion on how brands can stay competitive, innovative, and future-ready. Together, we’re shaping the next wave of inclusivity, sustainability, and digital innovation. Wider talks include . **“The Future is Circular: Fashion-Tech Revolution”** - Featuring speakers such as Javier Fernández Poyo (Ex Desigual & Decathlon) and Ana Rodes (Recover), this panel will explore how the fusion of fashion and technology is driving circularity and sustainability, which is crucial for the industry's future. **“Reimagining Retail”** - This session will showcase industry leaders such as Beltrán Espinosa de los Monteros (Ex Inditex) and Ignacio Sierra (Tendam), discussing the future of retail through technology and omnichannel strategies. **“Fashion Innovation with AI”** - A must-see for those interested in artificial intelligence’s role in revolutionizing fashion, with insights from Juan Casero (Zalando) and Vicky Sensat Pérez-Sala (Suarez & Aristocrazy). #EFS2024 #FashionInnovation #IoDF #FutureOfFashion #Leadership #DigitalFashion #GenZ

⚠️ WTF**k are Digital Product Passports ? They are now a legal necessity, and ……They are about to Shake Up the Industry! ⚠️ It’s about time. Fashion’s notoriously slow to move, and now it’s all about to change with the EU Digital Product Passports (DPPs) becoming a legal necessity. This is the push the industry needs, and innovation is on the horizon—are you ready to be part of it? Or just confused 🤔 🧑💻What’s a Digital Product Passport? 👩💻 It’s a digital profile that tracks the entire lifecycle of a product—from raw materials to recycling. It's designed for transparency, sustainability, and consumer trust. This regulation is long overdue and will finally drive the industry to adopt responsible, traceable practices. — How Will Digital Product Passports Affect You? 💡 **For Consumers**: You’ll finally have all the info you need to make values-driven choices—whether it’s sustainability, ethical sourcing, or transparency. 📈 **For Businesses**: This is your moment. Yes, compliance is mandatory, but it’s also an opportunity to pivot, innovate, and build deeper connections with your customers. DPPs will separate the forward-thinkers from the laggards in fashion. — Institute of Digital Fashion [ IoDF ] Leading the Way in Innovation We’re already working hand-in-hand with clients to tackle their concerns and turn these new regulations into a strategic advantage. The future of fashion isn’t just about keeping up—it’s about creating immersive, transparent, and sustainable experiences. At IoDF, we know the innovation coming, and we’re ready to lead. 💼 **Brands**: Need help integrating DPPs? We’ve got you covered. From seamless integration to creating AR-powered storytelling, we’re here to help you future-proof your brand. 🌍 **Global Fashion Weeks** Want to onboard and innovate collectively, through creativity!? 🛠️ **DPP Providers**: Let’s collaborate to push the boundaries of what’s possible in product traceability and authenticity. 📜 **Government & Legislation**: We’re actively working with regulators to ensure our solutions are compliant and forward-thinking, bridging the gap between creativity and regulation. — **Ready to Join the Movement?** This is a huge moment for the industry, and IoDF is at the forefront of it all. If you want to be part of this change—whether you’re a brand, a tech provider, or involved in legislation to education. let’s make it happen together. Drop me a DM, and let’s discuss how we can help you not just comply but innovate and lead in the era of Digital Product Passports. #DigitalProductPassports #FashionInnovation #IoDF #Sustainability #Transparency #JoinTheChange #FutureOfFashion

✈️ Balancing Passion and Life as a Founder: The Dichotomy We All Face 🆙⬇️📉📈 📤 As founders, we often navigate the fine line between relentless drive and attempting to maintain a fulfilling personal / family life. 🔥 Burnout 🔥 I’ve been spending more time with my friends and my family, to ground and keep my vital essences alive, after a bumpy road. Deciding to take a work trip on my bday though seemed ideal, this trip is back to the roots of IoDF and where I started my career, I’m grateful to represent the company as CEO within a vibrant crosssection of art, technology and fashion. I’ll be OPENING ( 🤯😬) the Collective Oslo NF&TA Oslo Runway Global event. 🎂 So lols yes, I’m spending my birthday in Oslo at work; but viewing and being a part of their fashion week, and the tech factory event delivering two keynotes for Institute of Digital Fashion It’s feels both common place and meaningful, sharing what we have built, inspiring and forging more partnerships. The event is packed with session’s on innovation with experience led shows and key notes from deeply inspiring creatives and businesses. Bringing together pioneers like Sara Mahdavi Rakstang Einar Michaelsen Cirkulær Sol Costales (Factum Arte) Fredrik Tjærandsen Riccardo Ruini Anette Miwa Dimmen DIMMEN Margaret Berger to explore the intersection of fashion, art, and tech. Then, the next morning at ESMOD Fashion Business Oslo educational space, while also contributing to Elephant Magazine 🔥 Let’s keep pushing boundaries while staying grounded in what fuels us. If you are in Oslo come say hi! 👋 Thank you Rita Mostrøm Larsen Hilde Pettersen Reljin ❤️ Elin O. Carlsen Rebecca Elmblad Wingquist #FounderLife #IoDF #OsloFashionTech #FashionInnovation #Inclusivity #CollectiveOslo #NFTA #OsloRunway #nfta_textilecluster

🌟 ‘ CALLING HOME  Hey Dad 📞 I’ve made it!’  Am thrilled to share that I recently appeared on Spanish national TV to discuss the incredible work we've been delivering over the last 4 years! 🌟 📺 😎 Spanish National TV Appearance 😎 : It was an absolute pleasure to discuss our work and IoDF's Institute of Digital Fashion global cultural impact on Spanish national TV. 😁 In moments like these, that family and friends stand up to attention and care about what you are delivery. TV appearances really do seem to validate what you are delivering. Sharing work beyond the echo chambers and the social media platforms really does create an impact 🏆 The interview provided an excellent opportunity to   🗣 Reach a broader audience;  As we expand further into Europe. 🤸♀️ Beyond fashion; We are showing up at wider cultural events, not just fashion; the future is digital and physical, working together on the IRL X URL in unison. 🎶 Music matters;  Sonar festival was the first of our steps into music, we are broadening the IoDF landscape into cultural pillars, music, art, sports and gaming. 🔊 Raising awareness;  It was a chance to emphasise the importance of sustainable practices in the fashion industry. 🏆 Celebrating our achievements; I am incredibly proud of the strides we are making towards a more sustainable and innovative future for fashion, sometimes you need to look back and take a moment to applaud the work. We have 6 world firsts and have changed the system! 🎀 A big thank you to the Sónar team for hosting such an inspiring event and to everyone who has supported our journey. Sonar - Music & Events team The amazing interview team, who really were beyond!!! 😍 Manuel González Hernández Radiotelevisión Española Jordi Edo Beltrán #MarcosVizcay of Radiotelevisión Española #DigitalFashion #Sustainability #Innovation #SonarFestival #Blockchain #CoCreation #FutureOfFashion #marketingmatters #creatingimpact

❌’Fewer than 1 in 10 of the largest listed companies in the EU-27 have a woman chair (8.5 %) or CEO (7.8 %)’ - EIGE Gender Statistics Database #diversityinbusiness #womenontop #diversityonboard #womenincharge Grab your ' conversation starter ' pack BY Institute of Digital Fashion https://lnkd.in/erZfTkBd FEMALEFOUNDED Female Fund The Female Quotient 100WomenStrong 100 Davos Women Dr Anino Emuwa Shelley Zalis Vera Futorjanski Shelli Brunswick WOMEN IN TECH ® Global Ayumi Moore Aoki WiBT Women in Blockchain Talks Women in Tech® Portugal Women in Business BusinessLeader.io Cathy Hackl Edwina Dunn OBE Feminist Leadership & Economic Advancement Initiative (FemLEAD) UN Women

#Prideconversations ❗️’75% of LGBTQ+ startup founders hide their identity from investors.’ - EIGE Gender Statistics Database ❌ ’Cis man founders raise a median of 2.5x more than cis women founders and 10x more than trans founders.’ - The 2023 UK LGBTQ+ Founder Report Proud Ventures 🌈 Happy Pride Business Babes 🌈 Grab an IoDF conversation starter! It's amazing to see initiatives from individuals like Lucia Blayke who are building spaces and business to change these worrying statistics, We need to care more outside of Pride - Transpire Talent *Go check this out! IoDF Institute of Digital Fashion T-shirts available online now, visit IoDF store. 💞 https://lnkd.in/erZfTkBd #pride #transrights #pridewashing #lgbtqi #IODF #diversity #diverseleadership

#BTSIoDFDigitalAtelier “What decisions and details make a real-world identity for avatar production, and what do some makers miss?” Making real-world on avatars to build a true identity: Avatar Diversity: Body Modification 🎯 👾 Institute of Digital Fashion's mission is to use technology as a tool for change. 💡 REPRESENTING CULTURAL SUB SETS The work we create often steps into the deep cultural nuances of sub-sets that are not explored or championed in the IRL world. ✨ THE MAGIC IS IN THE DETAIL Jewellery detailing can provoke a massive understanding of who this ‘ person is’ We dive into intense detail when building the … 📚 DIVERSIFYING THE SOURCE LIBRARY. The jewellery, the hairstyles, the tattoos, piercings, birth marks are all predetermined assets in a library, who makes these tools? And decisions? 💥 NO LIMIT TO EXPLORING Using technology to fully represent beyond the binary limitations, allowing users and companies to evolve their digital characters and personas alongside their real-world counterparts. While technology empowers us to explore myriad identities, its limitations have often confined us to rigid binary presets. 🧬AUTENTICITY AND EXPRESSION Our mission transcends mere innovation; it's a shared journey towards authentic self-discovery and expression. 🧠💡At IoDF we pioneered a new era of digital representation as seen in our work for Dr. Martens plc. Through technology and our visionary design, we ensure that every avatar reflects the rich tapestry of human diversity and self-expression. Check out the video below see how we put “IRL mods” and other accessories onto URL avatars ➿ Next post ⏩ Environments #IoDFxDrmartens #WarnerBrothers100thAnniversary #DigitalFashion #3DArt #MadMaxFuryRoad #BladeRunner #Daz3D #DigitalNarrative #FashionInnovation #TechInFashion