Nationally in the US, no-alcohol beer has gone from strength to strength, growing at a 22% volume CAGR from 2019 to 2023, and in doing so, growing from a 0.5% volume share of total beer to 1.2%. While every state in the US has seen strong growth in no-alcohol beer (Mississippi saw the smallest growth but still grew 13% volume CAGR from 2019-2023), the biggest share growth has skewed towards the NE and NW of the US. Read more: https://lnkd.in/dX3xkXN2
IWSR
Information Services
We are the global authority on beverage alcohol data and intelligence
About us
For more than 50 years, IWSR has been trusted by the leaders of global beverage alcohol businesses as an integral part of their strategic planning and decision-making processes. We uniquely combine our proprietary longitudinal market data, consumer insights and AI-enhanced data science with valuable on-the-ground human intelligence, in more than 160 markets worldwide, to decipher what is really happening in the global beverage alcohol market. With access to our data, clients from across the drinks industry – including multinational spirits, beer and wine businesses; packaging and ingredient manufacturers; distributors and financial institutions – plan their strategies and future investment with a reliable, consistent and complete understanding of the global landscape.
- Website
-
www.theiwsr.com
External link for IWSR
- Industry
- Information Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 1971
- Specialties
- Global market research, Consultancy, Country and category reports, Forecast reports by category, and Duty Free/Travel Retail research
Locations
-
Primary
39 Moreland Street
London, EC1V 8BB, GB
-
114 Lavender Street, CT Hub 2, #11-88
Singapore, SG
Employees at IWSR
Updates
-
Premiumisation in beverage alcohol is slowing - but there's an interesting counter-trend emerging. IWSR has teamed up with OC&C Strategy Consultants to analyse the evolution of premiumisation and what it means for brand owners. Discover the new playbook for the industry in our latest ebook: https://lnkd.in/eyCBUnyi
-
Latest IWSR data shows a shift in the drivers for premiumisation in beverage alcohol. Given these changing consumer tastes and occasions for consumption, how should brand owners respond? We've teamed up with OC&C Strategy Consultants to address this question, and have jointly identified a new set of category codes for the industry. Read our full analysis here: https://lnkd.in/eyCBUnyi
-
What are the seasonal patterns in the US beverage alcohol market, and how do these shift by category and by state? Most importantly, what impact do these trends have on brand owner strategy planning? Find out more in our latest US Navigator data. Read our full analysis on the Insights section of our website. IWSR’s newly launched product, US Navigator, tracks monthly beverage alcohol consumption by price tier across all US states, going back to 2019.
-
Following the -2.6% decline in US total beverage alcohol (TBA) volumes recorded in 2023, IWSR forecasts had predicted a slight narrowing in 2024, with losses expected to moderate to -1.9%. However, TBA volumes fell by -2.8% in the first seven months of the year. A successful second half of the year could still undo some of these losses – but it does make the job that much more difficult.
-
This week IWSR’s Jason Holway presented at the Brews & Spirits Expo in Bengaluru, India, on India’s beverage alcohol market in a global context, looking at both opportunities within India and globally. India is one of the major growth engines in value terms for beverage alcohol over the next five years. Read more here: https://lnkd.in/dRb5JPxg
Always a pleasure to be at Brews & Spirits Expo in Bangalore today. A great key note intro from Heineken / UB’s Vivek Gupta on the role of legacy brands & the challenges / opportunities of ‘many India’s’. IWSR’s lead India consultant Jason Holway also providing key analysis on global alcobev trends, and India’s increasing importance to the industry. Aside from the usual suspects, also great to see Krombacher making the leap - recognizing that the premium beer space will be a massive opportunity in the short & medium/long term…evidence that you don’t need to be a MNC giant & that in a volatile global market, intelligent risk will be rewarded! #india #beerindustry #whisky #asiapacific #marketresearch #consumerinsight
-
+1
-
It’s not too late to register for this year’s Light, Low and Alcohol-free summit, hosted by Club Soda, where IWSR’s head of no and low-alcohol insights, Susie Goldspink will take part in a panel discussion alongside Sam Millard Hamilton Lowe and Blake Gladman, chaired by Denise Hamilton-Mace The session will bring you insights into the latest trends and their impact on the no/low market, with discussion on innovations and how to navigate the space to meet consumers’ needs. https://lnkd.in/e5zfi-kh
-
Great to see IWSR insight on the moderation trend reflected in the Financial Times. Read the full article here: https://lnkd.in/d5t-ba5u
-
Which markets are driving growth for the beverage alcohol industry? IWSR data shows that the growth shift from mature to developing alcohol markets is continuing and is, if anything, intensifying. Read our full analysis: https://lnkd.in/dRb5JPxg