Plant-based consumers often say they want something new. Not just meat-mimicking or tasteless bean burgers. These new Planted products are spot on ( if they are as tasty as they claim). 1. Focus on fast, convenient food solutions ( best sellers in PB) 2. Intense exotic tastes, so you don't trade down on your usual meat ( plain PB experience is always disappointing vs a real beef or chicken piece) Still much texture with these shredded pieces 3. Dark colors, images of how to serve the dish, simple 'no additives' message 4. Window to see the product at the point of purchase. Good luck! We need some good news and good stories to tell on plant-based! Now I wonder what would be the winning equivalent in Italy and France ( where consumers are less adventurous)
For Duck’s Sake, Planted has arrived at Tesco! Delighted to share availability nationwide of best-selling lemon & herb chicken and original kebab plus the exclusive launch of Hoisin Duck 🦆 perfect for wraps, poke bowls, bao buns, gyozas or on its own as a protein packed snack - quackers flavour and texture and as ever ‘clean’ ingredients and zero additives. This one was a personal labour of love ❤️ Thanks to Cate May (Kirk) Kirsten McGowan Fay Hasnip 🌱 , HQ team Simone Dütsch Christin Monville Christina Sommer Kathrin Staub Stephanie Bräuer François Poulain Pascal Bieri Judith Wemmer Lukas Weishaupt Lukas Böni Christoph Jenny our partners Lydia Hoye Lauren Sawyer Bound to Prosper Golden Acre Foods | B Corp Tim H., our supporters Indy Kaur YF (formerly Young Foodies) and the brilliant UK team Claire Lacey Eilidh Crawford Tessa Waters Andy Hope-Johnstone Ruth Irving Now for the launch campaign… #plantbased 🌱 #innovation #fds