The Social Intelligence Lab

FINALLY an independent guide to help you choose the perfect social listening tools! 🧐   The Social Intelligence Tech Buyer’s Guide launches right here, right now.   This ultimate guide is the first of its kind and is jam-packed with info on all the latest SITech. With a step-by-step quide through the SITech buying process, tips and tricks from experts and 100% INDEPENDENT advice. 👏   Download here now 👉 https://lnkd.in/e2-bix4K   #SITech #SocialListening #SocialIntelligence #TechStack #SITechStack #SocialListeningTechnology   N.B. This guide was made with the help of Microsoft, Nestlé, Walmart and others. How they tackle buying tech and building their social intelligence tech stack or SITech stack.

📣 Nominations for SI Insider 50 2025 Bold Brand category are open now! The Bold Brand category exists to shine a bright spotlight on those social intelligence leaders that have made a significant impact within their wider organisation. 🔦 These nominees face the challenges of building social intelligence functions boldly. They’re not phased by the lack of an existing roadmap – they’re too busy creating one! 🗺 To help you find these trailblazers in your team, consider them in the context of these questions: 💪 Who is leading the charge to get social intelligence embedded into the whole organisation? 💪 Who is actually being listened to by your leadership team – and inspiring action to build your social intelligence capabilities? 💪 Who’s not just getting people’s attention, but actively and positively persuading them to accept this new way of working? 💪 Who’s really adding value to the organisation by using their social and internet data insights? Tell us who’s building the professional discipline of social intelligence in your organisation here 👉 https://lnkd.in/eS4zZKcQ 👀 Deadline for all nominations is 3rd November 2024 #SIInsider50 #SocialListening #SocialData #Insights Audiense

I'm awful at photography and always forget to take pictures, but here’s a snapshot from last week’s presentation (thanks 🔥Khalil El-Amin for the pics)! I had the honor of sharing the stage with Frank Gregory, where we dove into how Nestlé and Nichefire are exploring product opportunities in the food and beverage sector related to the emerging GLP-1 weight loss trend. #ObserveSummit was a truly inspiring gathering of brilliant minds and innovative ideas—a celebration of the #SocialIntelligence community at its best. Huge thanks to Dr Jillian Ney and The Social Intelligence Lab team for putting together another fantastic event! So many great presentations and panels as well - special shout-out to Angela Palladino Paige Walker Rob Key Justin Schoen Noel Christopher Mary Beth Levin Larry McGrath Ellen Tseng Amanda Jeppson and so many others for blowing my mind with amazing talks! #OS24

📣Calling all leaders! Nominations for SI Insider 50 Rising Star category open now! This category is designed to recognise our up-and-coming leaders in the SI industry. As current leaders, we need your help to spot those stars. Your nominees must have under 4 years’ experience so far. Here’s some key questions to help you identify our future leaders: ⭐Is there someone who’s support is absolutely crucial to your daily work – that you can’t live without? 👭 ⭐ Who’s there with lightbulb moments and original thinking? 💡 ⭐ What less experienced members of your team just standout? Where does their extra shine come from? Why are they notable? ✨ ⭐ Who do you think will be in your position in a few years’ time? Who do you want to see leading the future of social intelligence? 🔮 These are our rising stars! Let’s applaud their potential now, as motivation to continue their ascent in our industry. Imagine how much it would’ve meant to you, if you’d been nominated by your boss when you were at their stage…💗 Here’s where you can nominate 👉 https://lnkd.in/eS4zZKcQ 📣Closing date for all nominations is 3rd November 2024 #SIInsider50 #SocialListening #SocialData #Insights Audiense

📣It’s time to nominate yourself for SI Insider 50 2025 ⏲   But doesn’t a self nomination make me look like I’m too big for my boots?   No! The judges apply the same criteria to everyone and don’t see self nomination as a negative at all. And no one else will know who nominated you.   You not just showing off about your achievements, there’s a whole list of benefits to self nominating:   ✅ No one knows your work and its impact better than you – so you’re best placed to write about it. ✅ You can track all the crucial details in your career so far, that comprise your considerable contribution to a culture that helps social intelligence thrive. ✅ You are the best person to describe the challenges you faced, how you feel about them, and explain how you tackled them successfully. ✅ It’s your vision of future social intelligence leadership – so let’s hear it in your words. ✅ You can talk directly to the rest of your social intelligence community and share insights you know will be incredibly useful to them. ✅ Winning gives your status a boost in the community, cementing your reputation as a thought leader, and widening your reach so you can talk to more people like you.   📣Deadline for all nominations is 3rd November Don’t just stick it on your ‘To do’ list. For all the SI Insider 50 2025 info you need – including your application form - click here 👉 https://lnkd.in/eS4zZKcQ Can’t wait to read it! 🤸♀️ #SIInsider50 #SocialListening #SocialData #Insights Audiense

We’ve meet the judges but the question on everyone’s lips is “what makes a good nomination?”.   We got a few of the judges talking and managed to sneak a few tips out of them for you 🤫   “Highlight the journey — where you've been and where you're going. Highlight the impact — short-term wins, long-term gains. Highlight experimentation — what you've tried, why you tried it, who you tried it with. Highlight advocacy — how are you encouraging or educating your peers about social intelligence.” – Melissa M.   “From my POV, while nominating for Social Intelligence Top 50, focus on showcasing specific examples of tangible impact with metrics. Highlight creative approaches, problems solved, ability to inspire and influence others through effective leadership. Emphasize collaborative efforts with teams and partners, and commitment to ethical practices in the work. Include testimonials from colleagues and industry peers, highlight recognitions, awards, accolades, credentials on this arena. Let's celebrate leaders who are making a real difference and driving positive change in the world.” - Sathyaraj Asaithambi   “Be thorough, be bold and make yourself shine!” – Stephanie Z.   “Be sure your nomination tells the story of what you’ve done plus the impact of your work or actions taken based on your findings. Don’t be shy about hyping your work – there is an entire social intelligence community who can relate to your challenges and who are cheering you on to success!” - Melissa Davies "Don’t be shy! Be loud and proud — show us what you accomplished and what makes your work exemplary. Include results and proof points!" - Wendy Scherer   Now you know what the judges want to see, get your nominations in 👉 https://lnkd.in/eS4zZKcQ   #SIInsider50 #SocialListening #SocialData #Insights

WOW!!! 🤩   We had the BEST day at Observe Summit last week! We loved being in Chicago. We loved the amazing and insightful sessions delivered by our awesome speakers. But the thing we loved the most was bringing the community together and being in a room full of social listeners. Where else can you go down a rabbit hole of internet and social data without everyone’s eyes glazing over? It was the perfect opportunity to geek out with people who actually “get” social listening. 🙌   It was also the first time we have live-streamed the event and seeing so many of you beaming in from around the world was truly 🤯 in the best possible way.   Okay, we will calm ourselves enough to say a huge thank you to our awesome sponsors ViralMoment, SAMY Alliance, Nichefire, Converseon, Loxias AI, YouScan Social Listening ✨, Pulsar, Edelman, Brandwatch, HaiX AI and Pendulum.   Thank you to all of the insightful and inspiring speakers who took time out of their busy work lives to share their social listening secrets with us.   And lastly, thanks to you lovely lot. Whether we finally got to meet you face to face or you tuned in virtually, the awesome vibes of the social listening community are all down to you. 😍   We can’t wait until next year 😉   #ObserveSummit #OS24 #DeepSocialListening #SocialListening #SocialIntelligence #Insight #Data

With great power comes great responsibility. So we knew we had to choose wisely when selecting the judges for the SI Insider 50 2025. You might even see a few familiar faces as most of the judges are past winners themselves. Who better to judge than them?   Dr Jillian Ney – Founder of The Social Intelligence Lab Carlos Serra – Our amazing sponsor Audiense have let us borrow their CDD  Angela Palladino – Senior Director Insight and Analytics at Walmart Danny Gardner – Social Intelligence Lead at Haleon Jackie Cuyvers – CEO at Convosphere Justin Schoen – Director of Social Intelligence at Microsoft Melissa Davies – Global Social Intelligence Lead at Mondelēz International Melissa M. – Senior Research Manager at Microsoft Sathyaraj Asaithambi – Insight and Analytics at Novartis India Stephanie Z. – Vendor Resources Director at Weber Shandwick Wendy Scherer – Founder and Managing Partner at The Social Studies Group   We asked the judges what they are most excited about for this year’s list. Here’s what a few of them had to say: "I love the SI Insider 50 because it celebrates and recognizes the brilliant multi-disciplinary professionals across all facets of our industry, from brand, to agency, to SaaS, to freelance. It's also a celebration of our professional melting pot: digital marketers, researchers, anthropologists, data scientists, the SI Insider 50 is proof that anyone from any background can be successful in this field." – Danny Gardner   “I'm excited learn how applicants are educating and communicating to folks outside the discipline the value of social intelligence.” – Melissa MacGregor   “As a judge, I seek leaders who exhibit innovative thinking and possess a deep comprehension of social data, the subtleties of digital behavior, and AI. I am particularly drawn if someone leverages social intelligence to make life-changing impact on people's lives, foster positive advancements, and enhance society. All the best to nominees!” - Sathyaraj Asaithambi   “I am beyond honored to judge the SI Insider 50 again this year.  What I look forward most to is reading all of the extremely well written submissions which are not only inspiring, but also show the dedication and impact each of the nominees has on innovating and progressing the social listening space.” – Stephanie Znoj   “Social intelligence vendors hear the whole range of client questions, from expected to ‘out-there’, so I’m especially excited to see the creative ways Insightful Innovators have solved some of these challenges!” - Melissa Davies "I couldn’t be more delighted to be a judge this year. I’m looking for creative approaches: for people who use the technology to its fullest and who lead with strong objectives and unique methodologies to approach them." Wendy Scherer    There’s less than a month to go so get those entries in now 👉 https://lnkd.in/eS4zZKcQ   #SIInsider50 #SocialListening #SocialData #Insights

‘Unhappy with your sentiment accuracy? Let’s talk data quality and “trusted” AI’ - with two of the biggest brains in the business: 🧠 Rob Key: Founder and CEO of Converseon 🧠 Bárbara Bermúdez Lyons: Social Intelligence Lead at Delta Air Lines   This was the 4th and final webinar of our ‘All Things AI’ series and it’s a real thinker…💭 You hear their expertise on: 👀 Deep dive into current metrics 👀 How AI can improve our data quality and sharpen the accuracy of our sentiment analysis 👀 Case study: Delta Air Lines   No one’s happy with 65% accuracy in a field that informs business-critical decisions – the rate for current sentiment analysis. Ensuring high quality data is now imperative. And Gen AI is our best tool for the job.   Get your webinar link to play back here 👉 https://lnkd.in/enBxAAyd   #SocialData #SocialIntelligence #SocialListening #Insights #Sentiment #AI #Data #GenAI

What does social listening look like in 2024?   That’s the question we put to you lovely lot back in June. Nearly 300 of you answered the call and since then we have been busying pondering (read: analysing) your responses.   So what does the global social listening landscape look like right now? Has it changed in the last 12-18 months? Has AI replaced us all? Get your mitts around the State of Social Listening 2024 to find out 👀   Download the report for: 👉 A breakdown of who works in the social listening industry and how the level of experience has changed since 2023 👉 A more in-depth analysis of the different social listening tools that people are using 👉 How social intelligence professionals are blending different data sources 👉 A closer look at people’s processes and methodologies for analysing social data 👉 Analysis on how the department your team sits in impacts the type of insights you generate   Sound good? Get access to the report here 👉 https://lnkd.in/erZYXHFQ   Thanks to our amazing sponsor YouScan Social Listening ✨ 🤩   #SOSL #StateOfSocialListening #Report #SocialListening #SocialData #SocialIntelligence #Insight