The Style Editor

You keep thinking 'the pandemic' is the reason you hardly wear any of your wardrobe. You keep thinking 'the pandemic' is why your workwear is essentially a hoodie that makes you feel like an old sponge. ...But that was nearly 5 years ago. Isn't it time for a new era of style now? You're taking 2020 stale wardrobe energy into 2025? Don't think so 💅 It's time to start thinking about what you want. The CEO Style Experience is for women in business who are going all-out in 2025. We're talking 6-figure, industry expert, speak-at-this-conference vibes. You know you're more than capable, but your wardrobe needs a promotion. No more 2020-old potato energy. It's time for a new era of great style. And instead of a day... you get an entire year of support 🥳 Why? Well I'm the kind of person committed to my uplevel and I love working with clients who are, too. This year I've been in a high-level coaching container for the entire year and... something shifts when you make that kind of commitment to yourself. Four days together (one per quarter) to... ✨️ Learn exactly what works for you ✨️ Create powerful goals and a wardrobe that gets you there ✨️ Feel upgraded and refreshed by keeping your wardrobe in motion through the seasons Locations are London, Manchester, Birmingham, Bicester Village & Southampton. Ring-fenced time you can lock in now to make sure you've got style nailed for the year because let's be honest, you've got some big exciting plans and you need your wardrobe to be on-side. Right now you can be the kind of woman who bets on herself and saves £500 🔥🤯 ➡️ https://lnkd.in/ec4Z2pXN

From 'I'm great at my job and ready for the next step, but I don't think they seriously consider me as the obvious choice for leadership'… To promoted and PAID 💰 That was the story for my client 👇 She had the skills and education, she'd put in the hard work. She had great ideas and things she wanted to change about her company and industry. She was the obvious choice for promotion… But the problem was, they couldn't see it. Like many women in corporate settings, she: ➡️ Had never received any support or training about what to wear ➡️ Was in a role that had not been done by women before, the default for what a 'leader' in her industry looked like was a middle-aged man from a particular background ➡️ Was spending way too much time thinking 'what the hell do I wear?' to her important meetings and events… but then walking in and feeling like she'd got it wrong. She had every single skillset nailed… The icing on the cake was wardrobe. And when we worked together, guess what happened? 🔥 Her confidence increased because as well as having the skills of a leader she felt like one 🔥 She was saving loads of time, which she could use to level up in other areas of life and business 🔥 She began to get noticed by senior leaders and in her industry in general Of course she was the no-brainer for the promotion. Workify is the 14 day work wardrobe upgrade that will take you from 'just pulling on whatever old hoodie and camera off for the big morning meeting' to 'I've got my sh*t together and I'm looking like the leader I desire to be' 🔥 It's fun, it's fast and it's designed to take you max 20 minutes a day over the 14 days (because 'jam-packed' would be an optimistic way of describing your calendar. ➡️ https://lnkd.in/e87PYp7y

You want someone to tell you that the way you’re dressing is acceptable, or unacceptable, and hand over the reins to them to change it 😌 BUT.... Outsourcing of your style is outsourcing your power and it shows up EVERYWHERE - Not just your wardrobe. It’s the way you bite your tongue when you feel disrespected, why you repeatedly say ‘it’s fine’ to behaviour that erodes your relationships with certain people 🫠 It’s there when you say ‘sure’ to your boss about taking on yet more work, even though you’re not being paid nearly enough for this sh*t 🫠 It’s why you say ‘fine thanks’ when the waiter comes over to ask about your meal and you can barely chew through the cremated chicken 🤫 It’s how you wedge in ‘just’ and ‘sorry’ after every-other word even though you’re simply communicating what needs to be done 🙃 It’s why you struggle on with the work and the household tasks and the childcare without thinking help might be available, because the female condition equals martyrdom 😫 It’s why when someone asks what you do, you go ‘erm, I kind of do this little, like, thing, it’s no big deal.’ It’s all the undercharging, overdelivering, putting everyone else first, exhausting fucking nonsense you put up with that makes you want to scream F*CK OFF F*CK OFF F*CK OFFFFFFFF 🤬 But you don’t scream. You internalise all the rage, let your organs and auto-immune system suffer, and carry on putting up with sub-par treatment, experiences and style because you do not have permission for anything else. And that’s why ‘What’s new at [popular store]’ or ‘5 ways to wear a turtleneck’ or ‘the trends you need to know this season’ are fun and all, but… They’re not changing anything. You’ve ended up with loads of ‘how-to’ style posts saved in your Instagram, no intention of ever implementing them... Qnd a wardrobe full of stuff you don’t wear. You’re here because you’re sick and tired and you’ve been searching for answers. The bad news is - I don’t have them. The good news is - YOU DO. Working with me is NOT about giving prescriptive, outdated ‘rules’ about what you should or shouldn’t be wearing. It’s about uncovering the thing that’s really missing from your wardrobe - you. If that sounds like a 'hell yes' then why the hell aren't you in Workify? 🤷♀️ This is the £55 workwear overhaul experience that will change the way you feel about getting dressed. Seriously, if we've never worked together give this a try. I got ALL OUT in what I create and I'm pretty certain this will be the most game-changing *business* course you go on all year 🔥 https://lnkd.in/e87PYp7y

I made this mistake when I got promoted 😬 I looked around me and asked 'what do newspaper editors wear?' The answer was: bog standard black suit. It was a mistake because: Every newspaper editor I knew and had worked for... Was a man. And they didn't do business how I wanted to do business. I witnessed some of them get so angry to the point of physical aggression, always excused with 'but he's got such a stressful job!!!!' Meanwhile I was called a 'b*tch' just for getting the job in the first place 🫠 If I didn't want to do *business* how I'd seen it done... Why the hell would I be dressing like them? It was because a woman as a newspaper editor hadn't been modelled to me before (I was the first one in 160 years at the newspaper I took over). And like for so many women; there's ZERO support with what to wear to work. Even though: 🫠 studies show we are judged on this in a way men are not 🫠 we have hormonal fluctuations and changes to our bodies and identities that coincide with our careerspan which impact how we feel in our clothes 🫠 what we wear has been proven to have huge psychological impact, improving or messing with your performance at work 🫠 women in leadership is still relatively new, many of us are doing roles that have historically not been held by women Of course we revert to the way it's *always been done* ...even though US being in these positions of leadership isn't the way it's *always been done* at all. And now thanks to hybrid working, there's even less support, because what do you wear at home? ... likely an old dog-walking hoodie. And then you wonder why you feel like an old potato who won't put their screen on and is growing increasingly frustrated at all the sh*t decisions management make that they have no agency to do anything about. No screen ➡️ how are you going to be considered for that next promotion if they can't even see you? And more is the point: How are you going to build your personal brand on Linkedin and feel confident building your network so something better paid with more responsibility and opportunities, where your boss isn't a massive tw*t and your ideas get taken seriously comes along... If you're completely invisible because you lack the style confidence to put yourself out there? I created Workify because what to wear to work is the thing missing from your career skillset. And the best part? It's designed for busy women in business... so it takes max 20 minutes a day ⏰️👌 Actually the best part is what having a renewed sense of style will do for your career... AND that you'll pass this knowledge onto other women coming up after you. I wish I'd had that role-model when I became a leader at work. 🔥 Workify is live from November 18. Give your wardrobe a promotion so you do for £55 👇 ➡️ https://lnkd.in/e87PYp7y

"You'll probably be wearing that same black dress again." This is what a 'friend' once said to me when we were talking about a night out. And my other 'friends' sniggered. Firstly - it says something about the normalisation of overconsuming clothes when we judge someone on repeating an outfit 🙃 But what I couldn't verbalise in that moment to a size 6 glamazon was... I wear that dress because I feel safe. I wear that dress because most of the time, I feel so uncomfortable in my own skin it's like I'm on fire. That ever since I was about 4 years-old and was told the way I looked was 'wrong', I've been living with this constantly dull nagging feeling of not enoughness. Like I'm a lot; but only in the worst ways. That dress is the only thing in my wardrobe that makes me feel just invisible enough to be seen in. It's the only thing that doesn't make me feel like a massive awkward monster... I only feel like a slightly big awkward monster in this. Most of the times we go out, I have to psyche myself up to even come with you. I spend loads of time on my hair so that hopefully, maybe, it might distract from the belly I've been trying my entire life to get away from. I wear that dress because when we go shopping there's loads of stuff for you and barely anything for me. You can pick up whatever takes your fancy and I'm left with a selection of cold-shoulder tops and empire waist dresses that look more like something my aunty Carol would wear to Benidorm than a 24 year-old would wear to the club. That black dress is a safety blanket. When people know me now they probably think... no way. She wears such bright and bold things! She must be so confident! She says what she wants on the internet! ...she only does all those things because she was once the girl in the black safety blanket. Because she knows what it's like to never truly feel relaxed, either alone or in public, because you're always fighting yourself. She knows what it's like to have a wardrobe full of 'one day clothes' and still default to the same tired dress because it's either that, or she doesn't go to the party. And her friends say they want her at the party. And she wants to believe it's because they enjoy her company. After all, she's spent a lifetime perfecting the 'witty bants' as a deflection to the bullying and snide remarks. But deep down she fears that the reason you want her there is because it makes you feel better. Because when you're having a moment of self-doubt about your outfit, at least you're not the poor size 18 girl wearing that tired old black dress. If you're in your black dress safety blanket phase....I want you to know I get it. There is a life of colour beyond that black dress, and and all the things it represents.

It's not the ABSENCE of WTF do I wear moments that makes me quite good at my job... It's the presence of them. My life has been plagued by them, just like yours. I'm someone who spent a long time hating the way I looked, hiding behind clothes I didn't really want to wear, buying things I didn't need... And avoiding events and parties because I felt even more awkward in my own skin that I would have in the room. When I was younger I'd have all these things for the person I wanted to be (like the year I asked for a faux fur coat for Christmas... I was about 12 and it was when no one else but me thought leopard print was cool 🤣) But it took me a long long time to become the person who wears those things. It's no secret that now I love getting dressed. And it wasn't just a 'wake up one day and put on sequins' affair. Me and clothes? No fairytale. It was a lot of inner work and that's why I always say to my clients, it's a process, stick with me and do the work. But every now and then.... I still have a WTF to wear moment. And I did it yesterday before wonderful Jeri Williams FCA 🐪 and Hilary Lewis 🔎🏦 event. I'm an introvert. I'd guess a lot of the people you've never met but perceive as confident via their Linkedin pages are. My natural reaction for walking into a room full of strangers is... don't! 🙈 For the first time in a long time my floor was covered in clothes and I missed the train I planned to get because I was too busy playing dress-up 🫠 I sent a quick message to my husband as I ran out the door saying 'ignore the floordrobe I had a crisis!' And he replied 'it's because you're nervous.' And that was true - some of the people I've low-key stalked and fangirled in one room? *breaks out in a cold sweat* Turns out there was absolutely no need for nerves because they were all utterly delightful, brilliant human beings who probably wouldn't have given a sh*t if I'd turned up in a hessian sack. [I was judging best dressed though so that probably would have caused an inquiry 🤣] This is why if I'm helping you dress for an event or a promotion or a *big thing*... I'm always going to ask about your feelings first. I think one of the barriers to receiving help from someone like me is you assume we'll shove you in a dress you hate and you'll feel like a clown 🤡 But we actually *get it* on a very deep level. And every now and then I've got to re-feel it to really promise that when I say I know... I KNOW.

If you're looking for: ➡️ cookie-cutter ➡️ rule-following ➡️ hourly rate low ticket ➡️ not about the wider context ➡️ being treated like a little girl who got it wrong, not a grown woman with agency ➡️ your ego being indulged because you want to *say* you got styled, but what you mean that is a stylist told you to buy *these* items and you weren't required to do any inner work at all ➡️ avoid feeling triggered because it's uncomfortable to realise how much you've outsourced your power I'm not for you ❌️

CONFESSION: I'm a personal stylist and...🌶👀🤐 I hate the term personal stylist 🤪 When people hear 'personal stylist', they hear: ➡️ orders me to wear uncomfortable things & judges me ➡️ doesn't get my body struggles ➡️ rich ladies who have someone else paying their bills Personal stylist = telling you what (and what not) to wear What I do = empowering you to wear whatever the f*ck you want 💥 Simply saying I'm a 'personal stylist' misses out the entire context of WHY I do what I do: [I was a woman in leadership from a working class background in an elitist, male-dominated industry and there was no conversation about wardrobe even though getting dressed is the one thing you have to do everyday for work, I was constantly being told my body was *unacceptable* by societal standards designed to keep us in a self-hating, emotional spending cycle...] For a long time my own wardrobe was a place of complete disempowerment and frustration. So it feels reductive to introduce myself like: "Hi!👋 I'm Samantha and I'm a personal stylist!' - I can see the coggs whirring, the look-me-up-and-down as they process 'Her? But she looks just like me...' YEA! That's the whole point 💡 I am *just like you* The only difference is I've refused to normalise any longer this weird unspoken rule that to be 'likeable' as women we must hate ourselves and dress to hide/control/'flatter'. When you're in my world, there is no 'here's a 12 swatch colour fan and be sure to avoid this, you can't wear that.' The vibe here is: ➡️ the practical information ➡️ the context of that information ➡️ the support you need so you feel empowered to apply that information - OR NOT. YOU are the one with the agency to decide what you wear. The vibe here is NOT: ❌️ You're an apple so we have to get that unsightly tummy disguised. It's: 🔥 Let's explore why the f* society made you feel like having a tummy was a shameful crime, and how that is impacting your business, boundaries and bank account And for plenty of people... That's triggering AF 😳 When you've lived your entire life inside the matrix of body shame and self-loathing, so that heteronormative white male billionnaires can keep getting richer off your insecurity and disempowerment... OF COURSE it's going to feel confronting when it gets pointed out to you. Of course you might want to work with a 'personal stylist' who gives you rules to follow [*cough* even though some of them don't have any qualifications *cough*] You can add 5 new dresses to your wardrobe, say you're a spring apple and pretend like THAT'S doing the work 🫠 My job is to give you guidance within the CONTEXT of where it comes from, so that YOU can give yourself permission to wear what the f*ck you want. I'm about blowing up all those old crappy beliefs about who you're supposed to be, what you deserve and how much money you can have. So no... I guess I'm not just a *personal stylist* 🤷♀️ So how should I introduce myself?

I crafted an amazing package in my business and then... Didn't sell it 😳 I made some tweaks and sent it a few people I know it's perfect for... And every one single of them booked in. Here's what I changed: 💡 Stopped negotiating with my ego This applies to all the below 👇 Ego is a defence mechanism and it's getting in the way of you making change. It shows up like hurt feelings when your mentor suggests you make a change, or you get feedback you don't 'like', or as self-sabotage when you know you need to be consistent with your journalling/workouts/daily walks but something always crops up or you can't be bothered. This is because ego = our protection response. But you're not living in a cave. And someone saying 'no' is not the same as being eaten by a sabre-tooth tiger. Watch where ego comes up and learn how to park it. 💡 Mindset ➡️ Things changed when I went to an event... and thought to myself 'the only reason I'm not *there* is because I'm playing small.' My lack of self-belief was blocking me and I had to get fine-tuned to the fact that as much *inner* work as I'd done... there were deeper levels to uncover. So I knuckled down in my mindset tools (lots of which I now share with my clients) and committed to consistency. 💡 Sales & marketing I was making it all about me. When actually... it's about THEM. And if you don't tell the people there's a solution to their problem... They're carrying on in struggle. There are certain tweaks I made to my content to take out the fluff and obscurity and make it clear WHO I was talking to and WHAT this helped them with. I kept refining my content (and still do), & got consistent. I also have a much clearer plan about what I'm doing and when (again, avoiding a plan is a way of nothing changing hashtag #ego) 💡 Wardrobe As I'm always saying - your wardrobe is physical manifestation of what's happening in your life. I notice that when people's style slips, it relates to slippage in their business. Maybe they aren't doing that IG story series they promised themselves. Maybe it's related to not selling an offer. Either way I know the potency of what's created when you dress it into being. I'm constantly (as I did) taking a look at my wardrobe and require myseld to Level the F* Up👏 🔥 Inside That's Not A Business - all of this and sooooo much more. It's everything I've implemented to take *my little hobby* and create a full-blown, well-known business. If you: 🫠 Feel invisible on social media and you don't know how to convert your audience into paying clients 🫠 Fnd yourself looking around at what other leaders of your industry are saying and copying that... 🫠 Are struggling to articulate what you do in a way that gets people to want to pay for it 🫠 Have done all the 'business things' - website, business cards, commenting at least 5 times a day on Linkedin but... where are the clients? It's for you. ➡️ https://lnkd.in/e-wbE-ub

How I went from 'you're so inspiring' to actual payment notifications ⬇️ It's frustrating isn't it. You're doing allll the things. You've finally got the courage to post content. You're being consistent. And yet what you're hearing is... 'You're so inspiring.' When your bank account dusty AF. 😭 Yea... I've been there. When I started my business I assumed that the way it had to be done was *the way it's always been done* So obviously, I deferred to what I saw the *big* people in my industry doing. They were all on Instagram. All making ootd style reels. All making how-to content. Yet still... no sales🤷♀️ Or when I did get a sale I was getting 'that's too much' on a £97 offer. 1 - I raised my frequency ✨️ I realised how much of this problem was on ME. I wasn't being the energetic match for what I wanted and as a result my leaky energy was manifesting into bad business. So I started using specific techniques to raise my self-worth and get rid of the things still blocking me (this is particularly prevalent when you're someone from a background where there was no money, unfortunately the work is work but it's on you to do it - this is why inside my stuff you get a whole bunch of those specific techniques to help you) 2 - I stopped talking to the wrong people ❌️ People who wouldn't buy from you at £900 won't buy from you at £9 either. I realised how much I was bending over backwards to placate every Sales Bargain Susan with my content 🫠 I literally had them sending me DMs like 'hi can you create a custom piece of content about my specific style struggles?' But here's the thing I learned: You get to say no. It's up to you to address all your good-girl sh*t and decide what you are and aren't available for in YOUR business. 3 - I stopped doing 'how-to' and binned off all those '7 days of content ideas' prompts ❌️ I get they're useful as a starting point... but 🥱 The time for generic is over. People view you as a free directory when this is your vibe. Sure those *big* people might have loads of followers... but I'd love to see their sales. 4 - I leaned into my differences🤌 What sets you apart from anyone else in your industry? What's different about the way you do things? The way to not have any competition and stop low-key stalking *her* content for ideas... is to create something entirely different. Sure, after a while you might see other people in the industry following. But you've created a a voice that is so recognisable for what you say and how you say it that people will recognise when it's being imitated. 🔥 INSIDE That's Not A Business I'm going to walk you through taking that *hobby* or *side-hustle* and turning it into an actual business that changes people's lives. Because I know your thing DOES change people's lives. But right now you're frustrated that no one's seeing it. I've BEEN there. And I know how to change it. ➡️ https://lnkd.in/e-wbE-ub