The Business Community

#FridayFunny

#FridayFunny

#FridayFunny

#FridayFunny

#FridayFunny

How long should you spend on social media?. Don’t hate me, but how long is a piece of string?! There isn’t a silver bullet, magic formula, straight up answer for this, I’m afraid – but there are a couple of things you can do: Make sure that you’re interacting on whichever platform you’re using. Think of your posts as a solid wall. Not much fun to interact with, really. It might have some nice paint or wallpaper, but you can’t see through it to watch what’s happening past that wall. Now, think of your interaction on social media as a window in that solid wall. Are you going to stay staring at the solid wall, with its nice paint or wallpaper, or are you going to gravitate to the window, where you can see movement and humans and the odd cat? You’re going to go to that window, aren’t you?! It’s much more interesting than looking at a blank wall! So, when you do spend time on social media, focus on the interactions you’re having. Make sure that you’re liking, commenting and sharing (where appropriate). And when you’re leaving comments, keep them open ended so you can keep a conversation going. Just saying “great post” doesn’t really leave any room for a conversation to blossom. https://lnkd.in/dMhgUQGY

Burger King: WLTM a queen. Must have own saucepans.. WHOOPS. Quite the controversial tweet from Burger King on International Women’s Day. Yes, they were aiming to promote their scholarship program to help female Burger King employees pursue culinary careers. As they explained in a follow up apology tweet, what they’d actually wanted to do was to highlight the fact that only 20% of professional chefs in UK kitchens are women. Frankly, that would have made a better tweet. Sometimes aiming for the shock value for a social media post wildly backfires. I suspect that Burger King were hoping to perhaps recreate the viral effect of Weetabix’s recent tweet, which has so far garnered 38.4K retweets, 68.4K quote tweets, and 134.7K likes (along with some amazing “you ok hun?” style responses from other huge brands). That’s massive. And the reason this “controversial” tweet did so well? Because it was ridiculous. As far as I know, there isn’t any historical conflict centred around Weetabix and Heinz beans. There’s nothing to trivialise there. But “women belong in the kitchen”? That’s a whole other kettle of fish (see what I did there? Culinary puns galore). This is an explosive statement, with some seriously negative connotations. The whole point of IWD is to promote female enterprise and rights. It’s rooted in battling sexism, discrimination, domestic violence, rape culture, medical negligence… the list goes on. Yes, I’m a feminist killjoy. Sorry not sorry. Putting on my feminist killjoy hat here, none of the above are things that should be trivialised. You can’t pull out the old “just a joke, get out of jail free” card here, because these are things that should never be joked about. “20% of professional chefs in UK kitchens are women” is a fact. It’s stark and concerning in and of itself. Burger King could have talked about gender bias in hiring and work practices. They could have made a mission statement about what they’re doing specifically to change this figure. If they really wanted to do something “cute” (I’m having flashbacks to Harriet Harman’s pink campaign bus here) they could have done a campaign around Burger King looking for Queens – anything that says, “we want you”, rather than breaking out a statement that is still used today to put women down. It was a complete swing and a miss from the King this time. It’s 2021. We can do better than this, surely? https://lnkd.in/dvcMY3Fe

Get this date in your diary and grow your business network with potential referral partners from across the globe! Plus it's free! Looking forward to co-hosting with Scott Cundill.

#FridayFunny

#FridayFunny