As the Heinz controversy continues, we explored the staggering statistic that 85.6% of 500 people polled from the UK and US have seen ads they felt were culturally inappropriate or irrelevant. This prompted a deeper dive into how brands have been quietly pulling back from their once-vocal DE&I commitments, which has impacted their output. In other news, there’s a new ‘Diet Coke guy’ in town, YouTube declared TV is back and we found out about Twitch’s plans to turn things around.
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The Drum covers modern marketing, agency business, creativity & the future of media. Our content helps global marketers make better decisions.
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Discover how to cut through the noise and differentiate your consultancy. Half of buyers think all management consultancies look the same. But differentiation is key – and there are six strategies to help your firm stand out according to LinkedIn. 👉 https://lnkd.in/eFafP6Sa #ad #ConsultingMarketing #BrandBuilding
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McDonald's convenient mistakes 🤔 After dropping several ‘accidental’ hints in a clever campaign from Leo Burnett UK, the chain has officially announced the return of its BBQ pork sandwich 🥩🍔 Discover mode about this campaign from this inside interview with Leo Burnett UK: https://lnkd.in/eNuWkXvz #McDonalds #McRib #MarketingStrategy
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EE’s new film featuring Pet Shop Boys 🛜🥁 ‘Clocking Off’ shows off the brand’s wifi offerings and has been created by teams from Saatchi & Saatchi UK, GroupM &, Digitas UK, Boomerang, Posterscope Prodigious Worldwide and LeSHOP. Read more here: https://lnkd.in/eW2GZ8pE
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Qatar Airways’ new brand campaign, which leverages AI to place people’s faces (literally) into its ad, signals a broader trend towards tech-powered personalization in brand storytelling and customer engagement. See more and give it a go here: https://lnkd.in/e2cgBVTz
Why Qatar Airways is making its customers the stars with AI-powered brand storytelling
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🥁 Inside The Activation: Snapchat’s immersive augmented reality pop-up 🥁 Snapchat is inviting the public to experience an immersive, Augmented Reality (AR) high street featuring Depop, Boots UK, and Cosmopolitan. ⏰ Saturday 19th October - 10am - 6pm Sunday 20th October - 10am to 4pm 🎟️ Free and open to the general public 📍 Ely’s Yard at the Truman Brewery on Brick Lane The activation will include lots of fun activities, for example: 🟡 A Depop claw machine - giving visitors a chance to win clothing items 🟡 Try on make-up stations using AR 🟡 The play at being a cover star for the day with an exclusive Snapchat AR lens. 🟡 Try out Snap’s Ghost Café & lots more! Will you be attending? #Snapchat #BrandActivation #Marketing #PopUp #London
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The Drum reposted this
Sadly the industry has let diversity and inclusion completely fall off the agenda and in some cases retreat from entirely (more from me on that soon). For any brand that has let its DE&I work slip the Heinz controversy should serve as a stark warning. Views from Rich Miles at The Diversity Standards Collective, City, University of London's Hyunsun Yoon, Trevor Robinson OBE from Quiet Storm Agency and Krissie Petfield at RWS Group #Heinz https://lnkd.in/eSqmnpUX
Brands let the DE&I fire burn out. Can the Heinz controversy reignite it?
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We’re hiring for a Senior Product Manager in London, could it be you? 📢 Hear from another Senior Product Manager at The Drum, June Archbold, who has shared one thing she loves about the job. Send in your application today, via. the LinkedIn application link below, we want to hear from you! 🥁 #MarketingJobs #Londonjobs #ProductManager #TheDrum
As a senior product manager with The Drum, I enjoy working cross-functionally to achieve our goals and I'm excited to meet our new Senior Product Manager (B2B Subscriptions), could it be you?
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The Drum Awards for Marketing 2025 is officially OPEN for entries! 🌍 With an expert jury of over 100 of the biggest budget holders from the biggest global brands already lined up, it’s time to step up and show what your marketing can do. If your campaign made waves, now’s your chance to be recognized. Discover more and get involved: https://lnkd.in/esCnp6rh Why get involved? 🏆 Gain industry recognition in one of our three regional competitions – EMEA, Americas & APAC. 🏆Get in front of our all-brand jury, featuring marketing leaders from L'Oréal, Mondelēz International, Britvic plc, Unilever, PUMA Group, TikTok, The Coca-Cola Company & more. 🏆 Boost your credibility and showcase your work on a global stage. #TheDrumAwards #Marketing #MarketingAwards