The Identity Bureau

The Identity Bureau

Design Services

Chelmsford, Essex 190 followers

Make Yourself Known

About us

The Identity Bureau is a naming and branding agency owned by Ben Stanbury. My clients share a common ground; a desire to be deliberately differentiated. So I'm here for the perception shifters and the outside thinkers... and for firms that don't want to look like the other firms... My services include: Brand Strategy Workshops I offer brand strategy workshops designed to give business owners clarity by defining their brand purpose and the 'why' behind their business. Turning complex strategy into 'ah ha!' clarity. Brand Naming Your name is a vital part of your brand. It outlasts everything else. It forms instant perceptions about your company, and, done right, it can lead the way to an interesting and memorable brand identity design. I'll help you formulate a name that's memorable, great to say and easy on the ears. Visual Identity Design For firms that don't want to look like the other firms. Brand identities developed to specifically resonate with the people you're trying to attract (and not just your shareholders!) From logos to colours to font choices, I'll make sure your business is making a great first impression wherever it presents itself. If you're looking to make a human connection with your audience, make yourself known at The Identity Bureau.

Industry
Design Services
Company size
1 employee
Headquarters
Chelmsford, Essex
Type
Public Company
Founded
2018
Specialties
branding, naming, brand strategy, company naming, and identity design

Locations

  • Primary

    Patch Places

    5 - 6 Grays Brewery Yard

    Chelmsford, Essex CM26QR, GB

    Get directions

Employees at The Identity Bureau

Updates

  • View organization page for The Identity Bureau, graphic

    190 followers

    Hello to my new followers! In case you missed it, Issue Nine of Notes from the Bureau is here... The October edition looks at: 👀 A brand identity design for Executive Coach Wendy Walton 👉🏼 Rewatch my Lunch and Learn session all about Brand Naming (in association with Enterprise Nation). 📖 New ebook! Does Brand Strategy sound intimidating to you? Download my free guide and get comfortable... 🤷🏼 Why on earth would you name your cycling gloves brand this? 📱 Upcycled tech firm Back Market corrects us on their name with this humorous advert. Issue Ten drops on the 1st of November... See you then! Ben at The Identity Bureau

    The Identity Bureau | LinkedIn

    The Identity Bureau | LinkedIn

    uk.linkedin.com

  • View organization page for The Identity Bureau, graphic

    190 followers

    Hello to all my new subscribers and followers! I'm just finishing up the Issue Five recap of Notes from the Bureau in InDesign and decided I had to pat myself on the back for this... 'a chocolate brand with principles so palatable others leave a bitter taste in your mouth... (Love you Tony's Chocolonely... x) Issue Five recap will drop later... And Issue Six is out on 1st July...

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  • The Identity Bureau reposted this

    View organization page for The Identity Bureau, graphic

    190 followers

    How long does it take to design a logo? Longer than you might think... ...because the hard-working logo has a big job to do... 👁 It's the most recognised element of your brand identity (along with your brand name) 🧠 It should be distinctive enough to aid brand recall ◼ It should work in a single-colour 👋🏻 It should be legible in small sizes 🚩 It should try and represent an idea that you want your business to be understood for Designing logos properly takes time. A logo design starts with a pencil and a piece of paper and will usually go through hundreds of sketches and then on-screen iterations to arrive at the final concept. But there's a lot of work to be done before you get to that stage... A logo is just a part of an overall brand identity system, a system that itself can only be approached after strategic questions and groundwork have been completed... which is the strategy part, or the planning part. I often explain to clients that your brand strategy is the foundation on which you can begin to build a brand identity system. It's the Who, Why, What and How of the brand, that you have to understand before you can start to make that strategy visible, and start building that brand perception... So a logo isn't 'the brand', but rather a small but important cog, in a bigger machine of your business, with a big job to do! If you’re interested in the power of #language and #branding, and how they can work together to help your brand, then consider following The Identity Bureau on Linkedin and subscribing to my newsletter ‘Notes from The Bureau’. ------------------------------------- I’m Ben Stanbury, I create #names and brand #identity designs for businesses, #brands and individuals. I own The Identity Bureau, a small, independent naming and branding consultancy. In my spare time, I write short #stories and collect vintage movie posters. 

    • No alternative text description for this image
  • View organization page for The Identity Bureau, graphic

    190 followers

    How long does it take to design a logo? Longer than you might think... ...because the hard-working logo has a big job to do... 👁 It's the most recognised element of your brand identity (along with your brand name) 🧠 It should be distinctive enough to aid brand recall ◼ It should work in a single-colour 👋🏻 It should be legible in small sizes 🚩 It should try and represent an idea that you want your business to be understood for Designing logos properly takes time. A logo design starts with a pencil and a piece of paper and will usually go through hundreds of sketches and then on-screen iterations to arrive at the final concept. But there's a lot of work to be done before you get to that stage... A logo is just a part of an overall brand identity system, a system that itself can only be approached after strategic questions and groundwork have been completed... which is the strategy part, or the planning part. I often explain to clients that your brand strategy is the foundation on which you can begin to build a brand identity system. It's the Who, Why, What and How of the brand, that you have to understand before you can start to make that strategy visible, and start building that brand perception... So a logo isn't 'the brand', but rather a small but important cog, in a bigger machine of your business, with a big job to do! If you’re interested in the power of #language and #branding, and how they can work together to help your brand, then consider following The Identity Bureau on Linkedin and subscribing to my newsletter ‘Notes from The Bureau’. ------------------------------------- I’m Ben Stanbury, I create #names and brand #identity designs for businesses, #brands and individuals. I own The Identity Bureau, a small, independent naming and branding consultancy. In my spare time, I write short #stories and collect vintage movie posters. 

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  • View organization page for The Identity Bureau, graphic

    190 followers

    It goes without saying that I have to be happy with a #logo before I show a client, but this one is a personal favourite of mine. I did Brand identity and logo design, plus strapline and brand guidelines for Nick Pauley at Auto Classica Car Storage near Milton Keynes. "The new brand identity design has been exceptionally well-received by both clients and suppliers. Ben's researched-focussed approach got to the root of the issues quickly, delivering what the business truly needed, not just what we thought we wanted."

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    • No alternative text description for this image
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  • The Identity Bureau reposted this

    View organization page for The Identity Bureau, graphic

    190 followers

    Hello, and welcome to our new followers. The Identity Bureau is a #naming and #branding agency run by Ben Stanbury. If you are interested in naming and branding, and how they can influence positive perceptions around your brand, please consider following The Identity Bureau or subscribing to my monthly newsletter. Subscribe to Notes from the Bureau here: https://lnkd.in/ekYxJQ3w

    The Identity Bureau: A naming and branding agency | LinkedIn

    The Identity Bureau: A naming and branding agency | LinkedIn

    uk.linkedin.com

  • View organization page for The Identity Bureau, graphic

    190 followers

    Hello, and welcome to our new followers. The Identity Bureau is a #naming and #branding agency run by Ben Stanbury. If you are interested in naming and branding, and how they can influence positive perceptions around your brand, please consider following The Identity Bureau or subscribing to my monthly newsletter. Subscribe to Notes from the Bureau here: https://lnkd.in/ekYxJQ3w

    The Identity Bureau: A naming and branding agency | LinkedIn

    The Identity Bureau: A naming and branding agency | LinkedIn

    uk.linkedin.com

  • View organization page for The Identity Bureau, graphic

    190 followers

    A name is a vessel to shape and carry your brand A well-chosen brand name will set the stage for everything that comes after it, your visual identity, your brand language, and the impression you make on the people who hear it. It is the first thing a customer will learn about your company and the element of your identity with the most longevity…. Find out more about my naming process over on my website buff.ly/3UdVvEh

    The Identity Bureau | A naming and branding agency for businesses

    The Identity Bureau | A naming and branding agency for businesses

    theidbureau.com

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