The Identity Bureau

Hello to my new followers! In case you missed it, Issue Nine of Notes from the Bureau is here... The October edition looks at: 👀 A brand identity design for Executive Coach Wendy Walton 👉🏼 Rewatch my Lunch and Learn session all about Brand Naming (in association with Enterprise Nation). 📖 New ebook! Does Brand Strategy sound intimidating to you? Download my free guide and get comfortable... 🤷🏼 Why on earth would you name your cycling gloves brand this? 📱 Upcycled tech firm Back Market corrects us on their name with this humorous advert. Issue Ten drops on the 1st of November... See you then! Ben at The Identity Bureau

Hello to all my new subscribers and followers! I'm just finishing up the Issue Five recap of Notes from the Bureau in InDesign and decided I had to pat myself on the back for this... 'a chocolate brand with principles so palatable others leave a bitter taste in your mouth... (Love you Tony's Chocolonely... x) Issue Five recap will drop later... And Issue Six is out on 1st July...

How long does it take to design a logo? Longer than you might think... ...because the hard-working logo has a big job to do... 👁 It's the most recognised element of your brand identity (along with your brand name) 🧠 It should be distinctive enough to aid brand recall ◼ It should work in a single-colour 👋🏻 It should be legible in small sizes 🚩 It should try and represent an idea that you want your business to be understood for Designing logos properly takes time. A logo design starts with a pencil and a piece of paper and will usually go through hundreds of sketches and then on-screen iterations to arrive at the final concept. But there's a lot of work to be done before you get to that stage... A logo is just a part of an overall brand identity system, a system that itself can only be approached after strategic questions and groundwork have been completed... which is the strategy part, or the planning part. I often explain to clients that your brand strategy is the foundation on which you can begin to build a brand identity system. It's the Who, Why, What and How of the brand, that you have to understand before you can start to make that strategy visible, and start building that brand perception... So a logo isn't 'the brand', but rather a small but important cog, in a bigger machine of your business, with a big job to do! If you’re interested in the power of #language and #branding, and how they can work together to help your brand, then consider following The Identity Bureau on Linkedin and subscribing to my newsletter ‘Notes from The Bureau’. ------------------------------------- I’m Ben Stanbury, I create #names and brand #identity designs for businesses, #brands and individuals. I own The Identity Bureau, a small, independent naming and branding consultancy. In my spare time, I write short #stories and collect vintage movie posters. 

How long does it take to design a logo? Longer than you might think... ...because the hard-working logo has a big job to do... 👁 It's the most recognised element of your brand identity (along with your brand name) 🧠 It should be distinctive enough to aid brand recall ◼ It should work in a single-colour 👋🏻 It should be legible in small sizes 🚩 It should try and represent an idea that you want your business to be understood for Designing logos properly takes time. A logo design starts with a pencil and a piece of paper and will usually go through hundreds of sketches and then on-screen iterations to arrive at the final concept. But there's a lot of work to be done before you get to that stage... A logo is just a part of an overall brand identity system, a system that itself can only be approached after strategic questions and groundwork have been completed... which is the strategy part, or the planning part. I often explain to clients that your brand strategy is the foundation on which you can begin to build a brand identity system. It's the Who, Why, What and How of the brand, that you have to understand before you can start to make that strategy visible, and start building that brand perception... So a logo isn't 'the brand', but rather a small but important cog, in a bigger machine of your business, with a big job to do! If you’re interested in the power of #language and #branding, and how they can work together to help your brand, then consider following The Identity Bureau on Linkedin and subscribing to my newsletter ‘Notes from The Bureau’. ------------------------------------- I’m Ben Stanbury, I create #names and brand #identity designs for businesses, #brands and individuals. I own The Identity Bureau, a small, independent naming and branding consultancy. In my spare time, I write short #stories and collect vintage movie posters. 

It goes without saying that I have to be happy with a #logo before I show a client, but this one is a personal favourite of mine. I did Brand identity and logo design, plus strapline and brand guidelines for Nick Pauley at Auto Classica Car Storage near Milton Keynes. "The new brand identity design has been exceptionally well-received by both clients and suppliers. Ben's researched-focussed approach got to the root of the issues quickly, delivering what the business truly needed, not just what we thought we wanted."

Hello, and welcome to our new followers. The Identity Bureau is a #naming and #branding agency run by Ben Stanbury. If you are interested in naming and branding, and how they can influence positive perceptions around your brand, please consider following The Identity Bureau or subscribing to my monthly newsletter. Subscribe to Notes from the Bureau here: https://lnkd.in/ekYxJQ3w

Hello, and welcome to our new followers. The Identity Bureau is a #naming and #branding agency run by Ben Stanbury. If you are interested in naming and branding, and how they can influence positive perceptions around your brand, please consider following The Identity Bureau or subscribing to my monthly newsletter. Subscribe to Notes from the Bureau here: https://lnkd.in/ekYxJQ3w

Hello, and welcome to our new followers. The Identity Bureau is a #naming and #branding agency run by Ben Stanbury. If you have an interest in naming and branding, and how they can be used to influence positive perceptions around your brand, then please consider following The Identity Bureau and subscribing to my monthly newsletter. Subscribe to Notes from the Bureau here: https://lnkd.in/ekYxJQ3w

A name is a vessel to shape and carry your brand A well-chosen brand name will set the stage for everything that comes after it, your visual identity, your brand language, and the impression you make on the people who hear it. It is the first thing a customer will learn about your company and the element of your identity with the most longevity…. Find out more about my naming process over on my website buff.ly/3UdVvEh

The #name needs to be more interesting than 'Nikki Masons Gardening Services'… Nikki asked me to come up with a more interesting name and logo for her start-up gardening firm...