IPA (Institute of Practitioners in Advertising)

We had a fantastic evening and brilliant discussion at our first Effectiveness Huddle in Newcastle last night. Huge thanks to everyone who came down.

Last year, MullenLowe UK won the Creative Shootout - the UK’s leading done-in-a-day creative-for-good awards, that tests the mettle of the UK’s best creative talent. Catherine (Cags) Gaunt, part of their winning team, explains why it’s been such a standout career highlight, and why you should take part this year: https://ow.ly/cunK50U5Vk7

"I am convinced that all conference attendees (and anyone watching sessions on catch-up) can leave with tips, tools and tricks to make effectiveness conversations easier; helping towards the ultimate objective of us all – keeping creativity at the heart of what we do." IPA Effectiveness Leadership Group Chair Karen Martin shares her highlights from last month's IPA Effectiveness Conference: https://ow.ly/PfI550U5UeO

Are you an account handler looking to unlock what it takes to progress to a leadership position? We are running an Advanced Client Relationships Course starting in January that will help you acquire advanced skills and knowledge around developing long-term sustainable relationships, retrieving better briefs from your clients, and thinking at a macro level. Find out more and sign up: https://lnkd.in/edAf3Z6t

Never miss an industry update with the IPA newsletter. A round-up of news, industry advice, legal guidance and a round-up of industry news, opinion, events and learning: https://ow.ly/J9R850U21An

Huge congratulations to all of our IPA Foundation Certificate 2024 graduates. We had an amazing time celebrating your incredible success at Bounce Old Street last night!

Yesterday we saw nearly 2000 students enter the doors of advertising agencies across the UK as part of our nationwide careers day, Advertising Unlocked. Since its inception in 2017, over 12,000 school children have attended Advertising Unlocked open days, which sees agencies partner with local schools to showcase the advertising world to teenagers.

Measurement is more than just tracking numbers – it’s about uncovering insights and using them to make smarter decisions. Nadya Ochirova, Marketing Effectiveness Director at Sage explores our new paper 'Making effectiveness work' and how to be straightforward with our stakeholders and build trust: https://ow.ly/x7QY50U5TBS

Join us on 26 November for our next 'Stepping into the Spotlight'workshop. We'll hear from inspirational speakers including Sue Unerman, Kathryn Jacob OBE, Nicola Kemp, Chloe Davies, Ivana Kosorok and Sally Henderson, High-Stakes Leadership Mentor, as they explore what it means to be creative, how to embed an inclusive creative culture and more. Find out more and book your place: https://ow.ly/nXmS50U5T8A

Some more shots of agencies around the UK taking part in hashtag #AdvertisingUnlocked - showcasing the world of advertising to nearly 2000 teenagers.