IPA (Institute of Practitioners in Advertising)

SXSW might be visiting London later in the year for the first time, but there’s nothing quite like the original taking place since 1987 and this is your chance to hear a round-up of the key lessons fresh off the stage from Austin, Texas. Kit Altin, Neil Davidson and Thomas Laranjo will talk us through their key lessons and highlights from SXSW 2025 in London next week before Nigel Gwilliam takes the show on the road in Bristol, Manchester, Belfast and Edinburgh over the next few weeks. Book your place at the links below. *London, 20 March: https://lnkd.in/enrdPR4Q * Bristol, 25 March: https://lnkd.in/ei5T6d4e * Manchester, 26 March: https://lnkd.in/em8Jb8P5 * Belfast, 27 March: https://lnkd.in/eH-R3zGv * Edinburgh, 1 April: https://lnkd.in/eV7w9_j4

Why should you become a member of the IPA? We asked some of our members what the IPA means to them and why their agencies are part of the IPA family.   Whoever you are there's an IPA for you, so find out more at:  https://lnkd.in/e9jSCmx3

Looking for a much-needed laugh? Why not join us at the IPA 44 Club in April where some of the best up-and-coming comedians on the British circuit are set to tickle your funny bones. With food, drink and a bunch of laughs all for a tenner, it is an evening sure to amuse, entertain and maybe even inspire you to bring some laughter into the creative process. Secure your space: https://lnkd.in/e29vhqCr

Huge thanks to all of our speakers and everyone who attended today's IPA Insight Summit. We had a fantastic morning learning about telling human stories with data and celebrating the importance of insight to effective advertising.

What does pitching look like from a procurement perspective? In the latest episode of the IPA New Business Diaries, Ellie Olliff (née Ring) was joined by industry legend Tina Fegent (FCIPS). to explore the role procurement plays in the process, the value that building relationships with procurement can bring and much more. Listen to the full conversation: https://lnkd.in/erFYw5zQ

At today's IPA Insight Summit, we unveiled new data into the phenomenon and feelings surrounding flaking - failing to keep an appointment or fulfil a commitment, especially with little or no advance notice. Key findings include: - Younger generations are considerably more likely to flake on plans - A ‘flaking on’ to ‘being flaked on’ disconnect exists - while over half of all adults admit to flaking on plans, over two-thirds say they’ve been flaked on - Illness is considered the most acceptable reason to flake -A third of adults lie about why they are bailing on a commitment last minute 86% of respondents feel guilty for flaking on plans - Technology has made it easier to cancel plans last minute IPA Senior Insight Analyst Hamish Bromley commented: “This data provides a fascinating insight into the human psyche, particularly with regard to the considerable difference in the percentage of respondents who admit to flaking on plans versus those that say they have been flaked on. And yet when we unpick the words associated with being flaked on – annoyance, disrespect and rejection, perhaps this cognitive dissonance makes more sense. On which note, it is also interesting to see that despite almost 9/10 of us feeling guilty for flaking on plans, over half of us still do it." For the full findings and reaction: https://lnkd.in/esdwajmB

We have expressed our concern with Nick Louisson's quotes in the Campaign article of 6 March on the ISBA Media Services Framework (MSF), saying that the article, along with the introduction to the MSF itself, gives a damaging and misleading impression of media agencies.   Says Richard Lindsay, IPA Director of Legal & Public Affairs: “The article, and the introduction to the MSF, paints a misleading picture of how agencies operate, and serves only to perpetuate the myth that agencies are acting against the interests of their clients. Nick seems to be suggesting that all media agencies are engaged in some form of systemic malpractice around inventory media. That could not be further from the truth. Comments like those published in the article just fuel mistrust in our industry and reinforce to advertisers the baseless impression that all media agencies are duplicitous.”   Read the full IPA response on our website: https://lnkd.in/ezx7nNkz

It was amazing to see so many people take part in the All In Census yesterday. A huge thanks to everyone who has already completed the survey. If you haven't done so already - please take 15 minutes today to complete this vital survey and help us understand the industry's talent landscape and how we can make adland a better, more inclusive place for all.

Are you All In? There's still time to take part in the industry wide All In Census and help contribute to a more inclusive industry.

"The future of work will be shaped by AI. That much is certain. But how we shape it is still up to us. We are standing in a liminal space—between the promise of empowerment and the risk of exclusion." MG OMD's Robert Beevers explains that by actively involving neurodivergent individuals in shaping AI’s evolution, we will all benefit from the creativity, problem-solving, and innovative thinking they bring: https://lnkd.in/erBqqy4r