The MADness Podcast

🚀 A new MAD Community update has dropped !🚀 James and Nik are back behind the mic, breaking down the season so far, teasing what’s still to come, and even sharing a little more about doris 👵🏻! It’s the perfect time to catch up, reflect, and get excited for what’s next—don’t miss it! 🎧✨ Listen now: https://lnkd.in/eY6EbYuW 🌟 #TheMADnessPodcast #SchoolMarketing #SchoolAdmission #EducationMarketing #SchoolLeaders #MarketingTips #SchoolSuccess #InternationalEducation #EdLeadership #AdmissionsInsights #EdMarketing #SchoolCommunity #ParentEngagement #EduPodcast #AdmissionsSuccess #SchoolComms #InsightsForSchools #EducationBestPractices #SchoolGrowth 𝘛𝘩𝘦 𝘔𝘈𝘋𝘯𝘦𝘴𝘴 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 𝘪𝘴 𝘣𝘳𝘰𝘶𝘨𝘩𝘵 𝘵𝘰 𝘺𝘰𝘶 𝘣𝘺 doris 👵🏻 - 𝘵𝘩𝘦 𝘱𝘭𝘢𝘤𝘦 𝘸𝘩𝘦𝘳𝘦 𝘧𝘢𝘮𝘪𝘭𝘪𝘦𝘴 𝘢𝘯𝘥 𝘴𝘤𝘩𝘰𝘰𝘭𝘴 𝘧𝘪𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘱𝘦𝘳𝘧𝘦𝘤𝘵 𝘮𝘢𝘵𝘤𝘩.

Here's a sneak peek at one of three of Nicola Lutz' actionable tips on commercial sales techniques for schools! What a treat! In an episode jam-packed with knowledge and valuable advice, Nicola outlines here the importance of following up effectively and often.🎧 #TheMADnessPodcast #SchoolMarketing #SchoolAdmission #EducationMarketing #SchoolLeaders #MarketingTips #SchoolSuccess #InternationalEducation #EdLeadership #AdmissionsInsights #EdMarketing #SchoolCommunity #ParentEngagement #EduPodcast #AdmissionsSuccess #SchoolComms #InsightsForSchools #EducationBestPractices #SchoolGrowth 𝘛𝘩𝘦 𝘔𝘈𝘋𝘯𝘦𝘴𝘴 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 𝘪𝘴 𝘣𝘳𝘰𝘶𝘨𝘩𝘵 𝘵𝘰 𝘺𝘰𝘶 𝘣𝘺 doris 👵🏻 - 𝘵𝘩𝘦 𝘱𝘭𝘢𝘤𝘦 𝘸𝘩𝘦𝘳𝘦 𝘧𝘢𝘮𝘪𝘭𝘪𝘦𝘴 𝘢𝘯𝘥 𝘴𝘤𝘩𝘰𝘰𝘭𝘴 𝘧𝘪𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘱𝘦𝘳𝘧𝘦𝘤𝘵 𝘮𝘢𝘵𝘤𝘩.

🇮🇳 Latest episode has just dropped ft. Navneet Kaur from The British School, New Delhi. 🔊 Listen on your favourite platform now: https://lnkd.in/eY6EbYuW #TheMADnessPodcast #SchoolMarketing #SchoolAdmission #EducationMarketing #SchoolLeaders #MarketingTips #SchoolSuccess #InternationalEducation #EdLeadership #AdmissionsInsights #EdMarketing #SchoolCommunity #ParentEngagement #EduPodcast #AdmissionsSuccess #SchoolComms #InsightsForSchools #EducationBestPractices #SchoolGrowth 𝘛𝘩𝘦 𝘔𝘈𝘋𝘯𝘦𝘴𝘴 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 𝘪𝘴 𝘣𝘳𝘰𝘶𝘨𝘩𝘵 𝘵𝘰 𝘺𝘰𝘶 𝘣𝘺 doris 👵🏻 - 𝘵𝘩𝘦 𝘱𝘭𝘢𝘤𝘦 𝘸𝘩𝘦𝘳𝘦 𝘧𝘢𝘮𝘪𝘭𝘪𝘦𝘴 𝘢𝘯𝘥 𝘴𝘤𝘩𝘰𝘰𝘭𝘴 𝘧𝘪𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘱𝘦𝘳𝘧𝘦𝘤𝘵 𝘮𝘢𝘵𝘤𝘩.

🇸🇬 doris is now live in BETA for parents looking for international schools in Singapore! 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗱𝗼? Uses a custom-built AI assistant to find out what kind of school a parent is looking for, recommends schools that are a good fit, connect the parent/ school directly. 𝗢𝘂𝗿 𝗸𝗲𝘆 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀 Act with complete impartiality. Be reassuring, kind, and fun. Deploy the latest tech in cool ways to make stuff better for all our users. 𝗪𝗧𝗙 𝗶𝘀 𝗕𝗘𝗧𝗔? It is tech jargon meaning: 'we wanted to get this thing live, and it is ready to be live, but FYI might also break a bit due to residual gremlins in the code.' 𝗧𝗿𝘆 𝗶𝘁 𝗼𝘂𝘁 Give our school finding assistant and let us know what you think by leaving feedback: https://lnkd.in/eysTdsWq #edtech #startups #ai #expats #internationalschools #internationaleducation #intled #k12 #schoolmarketing #schooladmissions #betalaunch #mightbreaksorrygremlins

We're back with another MADness Satchel! This time, with the wonderful Navneet Kaur - our next guest!🌱🌟 Navneet highlights the importance of making connections and building relationships in her role—emphasising that the connections you make can be just as important as the skills you possess. A wonderful reminder of the power of surrounding yourself with people who uplift you—enhancing both your work and your enjoyment of it!🚀 Watch out for Navneet's episode dropping soon! Listen to the season so far here: https://lnkd.in/eY6EbYuW 🌟 #TheMADnessPodcast #SchoolMarketing #SchoolAdmission #EducationMarketing #SchoolLeaders #MarketingTips #SchoolSuccess #InternationalEducation #EdLeadership #AdmissionsInsights #EdMarketing #SchoolCommunity #ParentEngagement #EduPodcast #AdmissionsSuccess #SchoolComms #InsightsForSchools #EducationBestPractices #SchoolGrowth 𝘛𝘩𝘦 𝘔𝘈𝘋𝘯𝘦𝘴𝘴 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 𝘪𝘴 𝘣𝘳𝘰𝘶𝘨𝘩𝘵 𝘵𝘰 𝘺𝘰𝘶 𝘣𝘺 doris 👵🏻 - 𝘵𝘩𝘦 𝘱𝘭𝘢𝘤𝘦 𝘸𝘩𝘦𝘳𝘦 𝘧𝘢𝘮𝘪𝘭𝘪𝘦𝘴 𝘢𝘯𝘥 𝘴𝘤𝘩𝘰𝘰𝘭𝘴 𝘧𝘪𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘱𝘦𝘳𝘧𝘦𝘤𝘵 𝘮𝘢𝘵𝘤𝘩.

🎬 Little peek at doris 👵🏻, rough and ready, working away in BETA. For the uninitiated, BETA is unnecessary tech jargon for 'ready enough to get people using but still some gremlins in the code' 🧌 We're opening up doris to prospective parents this week, ahead of a more official go-live with our founding partner schools in about 5 weeks. Below you can see doris learning about the parent's requirements (in this case a French school for a 14 year old), answering questions and adding context, and then recommending a good-fit school. ATM we're focusing on improving doris in these areas: 👨💻 Understanding of more nuanced match criteria (e.g. different fee levels tied to a particular age group) 👨💻 The overall 'flow' of the conversation between doris/ parent 👨💻 Speed of delivery for recommendation and explanation of why the school is a good fit We're also building: ⚙️ School dashboard and interface (where all the juicy data and cool matches will live) ⚙️ Ability for doris to answer questions once a parent is on the school profile ⚙️ V 0.1 of parent community features Shout out to our CTO Tom Shacks who has written every line of code so far, and in doing so solved some really of the moment engineering challenges around applied Gen AI. Me and Tom are on a mission to fundamentally change how schools and families around the world find each other. There's over 14k international schools globally, so it's a big and exciting mission. But we're committed to making it happen. doris's recommendations are 100% impartial and powered by AI - no consultancy, agency, commercial, or school bias - making the experience more transparent, reassuring, and informative for parents. This impartiality means we can focus on making the matching the right parents with the right schools. This is great for schools too, because it signals the end of the marketing guesswork, stream of poorly qualified and low intent leads, and now gives them access to realtime, first-party data insights. Stay tuned to the journey by following doris's Linkedin page and, if you're a school, why not get involved by becoming a founding partner and get early access to the marketplace? 👉https://lnkd.in/e-SmPnhr #internationalschools #internationaleducation #intled #schoolmarketing #schooladmissions #schooladvancement #schooladvancement #edtech #startup #expats #singapore #malaysia #ai #genai

We're back with another full length episode as we chat to Sarah Travis, Senior Associate Director (Student Recruitment and Admissions) at TASIS England. Tune in to hear about: 👉 The career transtion from Higher Ed to K12 👉 What it's like to promote an American school in the UK 👉 How she engages with families from the Middle East to Asia (Plus bonus content coverning more of what James's watches on Netflix with his two daughters 🤣). 🔊 Listen on your favourite platform now: https://lnkd.in/eY6EbYuW #TheMADnessPodcast #SchoolMarketing #SchoolAdmission #EducationMarketing #SchoolLeaders #MarketingTips #SchoolSuccess #InternationalEducation #EdLeadership #AdmissionsInsights #EdMarketing #SchoolCommunity #ParentEngagement #EduPodcast #AdmissionsSuccess #SchoolComms #InsightsForSchools #EducationBestPractices #SchoolGrowth 𝘛𝘩𝘦 𝘔𝘈𝘋𝘯𝘦𝘴𝘴 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 𝘪𝘴 𝘣𝘳𝘰𝘶𝘨𝘩𝘵 𝘵𝘰 𝘺𝘰𝘶 𝘣𝘺 doris 👵🏻 - 𝘵𝘩𝘦 𝘱𝘭𝘢𝘤𝘦 𝘸𝘩𝘦𝘳𝘦 𝘧𝘢𝘮𝘪𝘭𝘪𝘦𝘴 𝘢𝘯𝘥 𝘴𝘤𝘩𝘰𝘰𝘭𝘴 𝘧𝘪𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘱𝘦𝘳𝘧𝘦𝘤𝘵 𝘮𝘢𝘵𝘤𝘩.

🔜 doris is launching over the next 6 weeks. 👵🏻 Here are the key dates: 👩👩👦👦 BETA launch for parents: 12.03.25 🏫 Full launch with Founding School Partners in Singapore: w/c 7.04.25 We asked doris for a quote. She said: 'About time! I am really excited to become real. It's been interesting, but fairly boring only being loads of lines code up until now. 4/10 would not recommend.' Sorry, doris. If you want to get early access: 👉 As a parent. Join the waitlist: https://lnkd.in/epfwhbVR 👉 As a school: Become a Founding Partner: https://lnkd.in/eV_zGDup #edtech #startups #ai #expats #internationalschools #schoolmarketing #schooladmissions #betalaunch p.s. We're a startup, so if we find some gremlins in the code we might need a few more days than we've said above. Blame the gremlins. 🧌

HubSpot lovers, this one’s for you! 🚀❤️ Episode 15 is dropping soon - look out for this one! Here’s a quick clip from Sarah Travis’ MADness Satchel, where she highlights how HubSpot keeps TASIS connected with prospective and current families—while also making data analysis a breeze (and Nik couldn’t agree more!). Later in her MADness Satchel, Sarah shares how the students at TASIS keep her grounded amidst the chaos—and just how proud she is of them. Catch up on the season so far: https://lnkd.in/eY6EbYuW 🌟 #TheMADnessPodcast #SchoolMarketing #SchoolAdmission #EducationMarketing #SchoolLeaders #MarketingTips #SchoolSuccess #InternationalEducation #EdLeadership #AdmissionsInsights #EdMarketing #SchoolCommunity #ParentEngagement #EduPodcast #AdmissionsSuccess #SchoolComms #InsightsForSchools #EducationBestPractices #SchoolGrowth 𝘛𝘩𝘦 𝘔𝘈𝘋𝘯𝘦𝘴𝘴 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 𝘪𝘴 𝘣𝘳𝘰𝘶𝘨𝘩𝘵 𝘵𝘰 𝘺𝘰𝘶 𝘣𝘺 doris 👵🏻 - 𝘵𝘩𝘦 𝘱𝘭𝘢𝘤𝘦 𝘸𝘩𝘦𝘳𝘦 𝘧𝘢𝘮𝘪𝘭𝘪𝘦𝘴 𝘢𝘯𝘥 𝘴𝘤𝘩𝘰𝘰𝘭𝘴 𝘧𝘪𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘱𝘦𝘳𝘧𝘦𝘤𝘵 𝘮𝘢𝘵𝘤𝘩.

🇸🇬⚙️ We had a testing session yesterday with our Singapore Parent Champion, Claire! We did a live run through using the AI school finding assistant, assessed some school recommendations, and had first look at the school profiles. Here's our CTO Tom Shacks's top three learnings from the session: 💡 We need to be more explicit with how many schools we are recommending. Currently it's not clear if our list is exhaustive or not. 💡 Sometimes the responses from doris are too wordy. She's friendly, but she's using too much superfluous text. 💡 We need a way to play back all the preferences the parent has outlined before making recommendations. This would allow a parent to add/edit beofore seeing schools. We're building dozza to make the school search process 10x better for parents, so there's literally nothing better than getting ideas and suggestions from the experts! #userfeedback #edtech #startups #ai #expats #internationalschools #schoolmarketing #schooladmissions