AFK

🚀🎮 Gaming: A Market You Can't Ignore. The gaming industry is not just growing; it's skyrocketing. According to a Visual Capitalist report, video gaming revenue is projected to surpass $300 billion by 2026. This diverse world encompasses more than just traditional gaming but mobile and social gaming, which also drives significant industry growth. 📈 The demographic reach is impressive. Gaming isn't bound by age or location; it's a global phenomenon tapping into varied audiences. 💡 Why does this matter? For businesses and marketers, gaming presents an untapped opportunity. It's a space where innovative engagement can drive real results, reaching audiences in ways traditional media can't. 🤔 Considering the vast and diverse demographics and significant revenue growth, the gaming industry is a market no one can afford to ignore. Want in on the gaming market? Get in touch! Reach out to Aidan Kessell #ThisIsAFK #ElevateYourGame

Was Burger King's $5 Twitch donation promotion exploitative or just shrewd marketing? 👀 It's best to dive into the pros and cons to answer that question. Undoubtedly, it was a clever use of the stream system to engage talent and audiences directly. The phrase that comes to mind is "any publicity is good publicity". 💰 The cons? How Burger King did it. Influencers saw it as a hijacking of their content, especially when it's brand sponsorship deals they rely on most. There are still many ways to think out of the box and make great marketing moves. 📚 Our key takeaway? Innovative, yes, we're all for it, but such strategies should be one-offs. Why? Repetition can lead to unforeseen impacts in the digital ecosystem, affecting communities and content creators. Our idea would be to invite the talent to participate in the campaign; we know dedicated streamers who would love to be invited to a campaign like this, and audience sentiment would be increased significantly. Should Burger King's agency have been criticised for thinking outside the box? Let us know what you think. 🤔 #ThisIsAFK #ElevateYourGame

Twitch: A Game Changer in Marketing Strategy 🚀✨ Twitch is reshaping the marketing landscape with its unique blend of real-time engagement, precision tracking, and direct access to niche communities. Unlike traditional media, Twitch offers: 📈 Measure engagement and ROI with incredible accuracy. 😎 Reach specific communities directly, ensuring your message resonates where it matters. 🙋♀️ Twitch streamers are trusted more than traditional celebrities among GenZ; you can create authentic connections with their audience. 🤝 Engage your audience with dynamic, interactive content that traditional ads can't match. Possible with AFK Overlays. 🚀 Benefit from real-time feedback, making campaigns more responsive and effective. 🤔 Rethink your marketing strategy. Twitch isn't just for gaming; it's a diverse platform perfect for innovative, engaging marketing. Step into the world of streaming and unlock new potential in your advertising efforts. Want to unlock Twitch's potential? Don't hesitate to get in touch. 💪 Reach out to Aidan Kessell #ThisIsAFK #ElevateYourGame

The Fine Line of Gaming Marketing: Uber Eats vs. Burger King 👀 In the gaming community's marketing world, there's a fine line between innovative engagement and perceived exploitation. Let's explore two contrasting approaches: Uber Eats' campaign with Blizzard Activision and Burger King's Twitch donation strategy. 👾 In 2020, BK used Twitch's donation feature for promotions, making $1-$5 donations to streamers, with a bot reading out the ads. Clever? Maybe. But it sparked a debate about the ethical boundaries in marketing, with accusations of exploiting streamer platforms for cheap exposure. 🤝 Uber Eats & AFK's Strategy: Contrastingly, this campaign was about immersive experience and relevance rather than intrusive ads. We chose influencers who were authentic to the gaming world, integrating Uber Eats seamlessly into the gaming narrative. The result? A 330% ROI and a significant increase in brand consideration, all while respecting the gaming community's ethos. 🔍 The Difference? One campaign was seen as an unethical hack, the other as a thoughtful, integrated marketing strategy. The key lies in how the audience perceives the approach. We created a campaign that resonated authentically with its audience by putting creators at the forefront of our vision, while some saw BK's approach as intrusive. 💡 In gaming, authenticity and respect for the platform are crucial. It's not just about visibility; it's about creating a connection that feels natural and respectful to both the content creators and their audience. 📊 Let us know how you think brands can engage with gaming communities in mutually beneficial ways.

Finding the perfect creators can turn an integration campaign from a 7 to a 10. 👀 Unboxing the results from our Bespoke Post campaign revealed some outstanding results: 🌟 2 Million Total Views Gained ⏱️ 86 Seconds Average Integration Length 🙋♀️ 13 Talents Deployed 📈 400+ Conversions But how did we achieve this? The answer was all in selecting the right creators. Our experience in the creator space put us in the perfect position to find those who aligned with Bespoke Posts' outdoor & survival brand. You can select the most prominent creators in the world. But would they care about the brand? Would they go the extra mile or do the bare minimum? Impressively, 100% of our creators delivered integrations surpassing the standard 45 seconds. In fact, 78% showcased the brand for at least 60 seconds, as they genuinely loved the brand. This authenticity is what connects with audiences. We chose creators who were more than just voices but passionate storytellers who elevated a brand they loved. 🔗 Want to see how creators can tell your brand's story? Get in touch with us to learn more. Reach out Aidan Kessell #ElevateYourGame #ThisIsAFK

🎮 Gaming: The New Frontier for Brand Storytelling 🚀 In marketing, there's no time to rest on your laurels. Fall asleep at the marketing wheel; the next platform, trend, or creator has taken off, and you're already behind. The gaming market is a space that has, in recent years, taken off. However, there is still time to join the party and tell your brand's story. In fact, it's the best place to do it. Why? Because, unlike other mediums, gaming audiences aren't just passive viewers but active participants. If done effectively, audiences can interact with the brand in-game. From in-game advertising, skins, and branded virtual worlds, there's no doubt gaming enables brands to reach audiences more interactively. Most notably, at AFK, we teamed up with LEGO & Minecraft for a competition where participants vied to craft the most exceptional LEGO-themed creations within the game. It's also hard to forget Wendy's 2020 promotion, which let people know they never use frozen beef by having players destroy every fridge on Fortnite. 🎮 💡 The key is authenticity - crafting stories that resonate with the audience's gaming experience while staying true to the brand's core values. The aim is to seamlessly place your brand into the game in a fun way for players. It's a balancing act, but the increased brand interactivity can increase sentiment for your brand. Want in on the action? Get in touch. #ThisIsAFK #ElevateYourGame

🍔 Burger King's $5 Twitch donation promotion: exploitative or clever marketing? 👀 When Burger King started their new Twitch marketing campaign in 2020, it raised a few eyebrows. None more than the Twitch influencers themselves. Why? They felt Burger King was exploiting streams without their permission. So, how did Burger King do this? 👾 Utilising Twitch's donation feature, Burger King made small donations (between $1 and $5) to various streamers. These donations weren't just monetary; they carried promotional plugs for Burger King's app and summer deals, read live by a bot during the streams. Harmless? Think again because while this certainly saved money for Burger King, it undermined Twitch streamers who heavily rely on brand sponsorships.  The move created a debate. Was this a clever 'back door' marketing strategy by Burger King's agency, or did it cross an ethical line? 🚀 This campaign raises crucial questions about the balance between innovation and respect for content creators, but what's your take? Let's discuss!

Tech that takes creator activations to another level 👀 At AFK, we’re not happy to settle; we continue to innovate, which has earned us what we believe is the best overlay system in the space. Our overlay tech is flexible; we can change the dynamic of your stream at the drop of a hat and empower your brand at every key moment. We have audience eyes where you want them most, your brand. When you want, and however you want. 📈 We’re cooking something special, so watch this space to discover everything we can do with AFK tech. Can’t wait? Get in touch with us now and unlock next-level overlays for your brand. 🤝 #ElevateYourGame #AFKTech

Transform your brand image with gaming 🎮 Curiously, gaming still remains an untapped market for many brands. Often, it’s due to a need for more understanding of gaming culture and its nuanced audiences. Luckily for your brand, we’re here to bridge that gap. AFK wants to connect you with the gaming audience because we know the potential is staggering. 📈 The key? Authentic collaborations. Yes, entering the gaming sphere can seem intimidating, but brands find success when it's done in a way that enhances the gaming experience rather than interrupts it. Our role is to nurture brands through that process. We know the audience and creators, and we have the creativity to immerse your brand into gaming authentically. In our recent Uber Eats campaign, this is precisely what we did. World of Warcraft and Uber Eats. How do you make this a match made in heaven? Firstly, it's about partnering with core creators of the ARPG community, as well as selecting influencers who often enjoy food delivery breaks with their Twitch communities. Combine that with creators who play a ton of WoW, and you have the perfect creators for an Uber Eats activation. 🤝 When creators love participating in a campaign, it translates seamlessly into positive audience sentiment, which, in turn, translates into results. We surveyed audiences before, during and after the campaign and found a 4-figure increase in consideration to purchase Uber Eats to fuel their future gaming sessions. New audience, unlocked. Want to find out more about this campaign? Check out our last LinkedIn post. Tell us more about your company if you'd love to connect with the gaming audience. 💪 #ThisIsAFK #ElevateYourGame

Turning an underdog into a core member of the gaming community 🤝 AFK We were tasked with establishing Uber Eats' presence in the EMEA gaming market. The problem at hand? Less than 5% of the communities we surveyed were aware of Uber Eats. This was about to change: AFK partnered with Blizzard Activision and Uber Eats in this collaboration, fusing the realms of premier food delivery and gaming. Our mission? To bring your favourite meals right to the heart of Azeroth. 🎮 💡 To do that, we had to partner with the perfect creators for this promotion, influencers who regularly ordered food on stream and were experts at navigating Azeroth. This is because they were delivering food codes to the most challenging destinations. In addition to identification, we supported Blizzard Activision and Uber Eats with a 360 influencer marketing service, covering negotiations, contracting, and creator payments, as well as overseeing a flawless execution of the campaign. As part of the reporting, we surveyed audiences in advance, during and after the campaign to measure the increase in purchase consideration. Additionally, we introduced the innovative AFK Overlay to Activision Blizzard & Uber Eats, a game-changer in generating engagement and driving Uber Eats conversions. Our creative strategy wasn't just about delivering food but about creating an immersive experience that connects the gamers of Azeroth with Uber Eats. The results were epic: 11 - Influencers 💥 17.5K - Average Viewers💥 5.5M - Total Twitch Impressions 💥 330% - ROI💥 4 - figure increase in consideration to purchase💥 These outstanding results happen when you combine the right influencers with a strong creative narrative authentic to their audience. 👉 Want to find out how we can help connect your brand with the gaming audience in meaningful ways? Reach out to Aidan Kessell