NOVOS | eCommerce Agency of the Year

With Halloween just around the corner, we’ve rounded up some of our spooktacular PR campaigns to celebrate the season! 🎃 3 Lawn-Ruining Halloween Decorations You Should Never Use, According to an Expert 🌟 DR 88 🔗 https://shorturl.at/2ynEy Optometrist Issues Urgent Warning Over Halloween Items That Could Lead to ‘Permanent Vision Loss’ 🌟 DR 73 🔗 https://shorturl.at/kJgJo Top 5 Halloween Decorating Trends This Year 🌟 DR 81 🔗 https://shorturl.at/o6A5g Beetlejuice Interiors: 8 Ways to Nail the Gothic Glam Look 🌟 DR 54 🔗 https://lnkd.in/dVNmVXdP This Beloved Fall Ritual Could Actually Be Putting You and Your Home in Danger: Expert 🌟 DR 92 🔗 https://lnkd.in/dK--A22a Want to find out how we can do the same for you? Learn more 👇 https://shorturl.at/OJVXi #digitalpr #dpr #halloween #coverage #links

Last week, we headed to Gordon Ramsay's Lucky Cat in Mayfair for an insightful roundtable on leveraging data to drive retail success! 📊✨ Big shoutout to our sponsors, Littledata and Dataships, for sharing their expertise. Want to join us next time? Let us know! 👇 #ecommerce #retail #data

📋 Whether you’re in-house or agency-side, creating a media list can make or break your PR campaign 🚨 Here’s how to avoid the biggest pitfalls and ensure your list works for you! Research conducted by PR NewsWire shows us that for most journalists, 75% of the pitches they receive are irrelevant 😱 1️⃣ Not giving it enough time Rushing your list means fewer contacts or worse—irrelevant ones. This leads to unsubscribes or missed opportunities. Take time curating your list like you do your content. 2️⃣ Recycling old lists without refreshing Journalists move jobs and beats frequently. Always update your list before a new release to ensure relevance and increase your chances of landing coverage. 3️⃣ Ignoring geographic relevance Sending region-specific data to the wrong market is a common mistake. Localise your media list to avoid confusion and increase engagement. 4️⃣ Not making a high-priority target list Focus on a shortlist of 25-50 key journalists who align with your campaign’s goals. Personalise outreach for these high-value contacts. 5️⃣ Overlooking competitor coverage Track competitor mentions in key publications and add those journalists to your media list if they’re relevant to your story. 6️⃣ Having one long list of contacts Segment your list based on audience interest. Tailor your press release for different angles, ensuring higher relevance and engagement. 7️⃣ Poorly organised media lists Create a well-structured list with clear columns for contacts, locations, and details. This ensures efficient outreach and helps avoid mistakes. Want to perfect your media list? Check out our blog for more in-depth advice and tips 👉  https://shorturl.at/oeuxx #digitalpr #digitalprtips #pradvice #medialist #prstrategy

Mid-week reset with yoga and brunch complete! 🧘♀️🥐 We had a lovely morning at Mission E1 with some of our clients, complete with a goodie bag with our own merch and some office favourites! *Filmed at Mission E1 #clientservices #ecommerce #ecomagency

Is your Christmas hub SEO-ready for the holiday rush? 🎄 Our Head of Client Services, Laura, has some quick tips to help you make the most of the festive season! For more eCommerce insights, head over to our blog! 👇 https://shorturl.at/D6Dnr #ecommercetips #christmasseo #digitalmarketing #ecommerce #ecom

Is your Christmas hub SEO-ready for the holiday rush? 🎄 Our Head of Client Services, Laura, has some quick tips to help you make the most of the festive season! For more eCommerce insights, head over to our blog! 👇 https://shorturl.at/D6Dnr #ecommercetips #christmasseo #digitalmarketing #ecommerce #ecom

After an exciting contract renewal, we’ve smashed our clients 6-month target at 101%! 🎉 They said: "Focused campaigns and consistent engagement have all contributed to this strong performance!" Want to take your digital PR results to the next level? 🚀 Find out how: https://shorturl.at/Q12Hk #digitalpr #ecommerce

Digital PR vs Brand PR: What's the difference? 🗞️ Navigating the world of PR can be tricky, especially when you're trying to decide between Digital PR and Brand PR. Both approaches are essential for building your brand, but they focus on different areas and use unique strategies. 🚀 So, what’s the difference? Brand PR is about building relationships and maintaining your brand’s reputation through traditional media, like TV, radio, and events. Digital PR focuses on online visibility, using SEO strategies, and securing valuable backlinks through online media outlets.🌟 Why you need both: While Brand PR builds trust and credibility over time, Digital PR helps increase your search engine rankings and keeps your brand visible online. The right mix of both can elevate your brand to new heights!🎯 Ready to strengthen your PR strategy? Read more about how we can help at 👉 https://lnkd.in/eHmsnbak 📲 #PRstrategy #DigitalPR #BrandPR #SEO #eCommercePR #NOVOS

Have you downloaded our BFCM Guide? 🚀🛍️ We have launched an incredible guide for BFCM 2024 jam pack with strategy tips from our fabulous partners👏 🔍 Download the guide now and start crafting your winning strategy today! 🏆📈 👉 https://lnkd.in/epC8YuQU Thank you to our partners for collaborating on this piece with us! Sweet Analytics Littledata Heur Quickfire Digital - Shopify Plus Agency Tom & Co. Rebuy Engine DigitalGenius Vervaunt Nosto Erin Bayliss Dotdigital Videowise LiveMeUp Storyly Dataships Penny Black Influence.io Attentive Gorgias Rainy City Agency - Award-Winning Shopify Plus Agency

We're hiring! 😮 If you want to work for an Employee Owned, people led agency that has worked with over 250 incredible brands across the world, check out the current roles we're hiring for! 🔥 👉 Digital PR Strategist 👉 Senior Digital PR Strategist 👉 eCommerce Strategy Manager 👉 SEO Strategist 👉 Senior Social Media and Creative Executive You can apply on our careers page: https://lnkd.in/dcZSzbM