Outcast is an integrated marketing agency specializing in communications, digital, and creative. We’re storytellers, thinkers, experts, strategists, writers, and artists. While we got our start as a partner to the Silicon Valley innovators that shaped the world, we believe that any brand has the capacity to shape the future. Companies with big ambitions want to work with Outcast because our teams have the experience and creativity required to guide brands toward their goals. We are 150 individuals and we have offices in six cities — SF, LA, SEA, DC, NY, LND.
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Employees increasingly have expectations that company leadership should engage on political and societal issues. With the 2024 Election less than 90 days out, we review how communications professionals can prepare for what might lie ahead after November 5th. There’s no one-size fits all plan and each organization will approach communications differently but CCOs should be ready with a framework to guide what their companies will and won’t do.
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What a great opportunity to give our next generation of leaders a behind the scenes look at the Today Show the day after the hosts returned from the Paris Olympics. Thanks to the NBC crew for hosting us! There’s nothing like in person meet ups with producers to build up professional development and relationships.
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Hello, world! Archetype, Nectar Communications, and Outcast have come together to create a joint venture and new agency model: Marker Collective. We have developed a model architected to be a force multiplier for our people and clients using client counsel and tech expertise to deliver unprecedented long-term results. Marker is a product developer. Our combined expertise and investment in AI means we can introduce disruptive tech faster. We’re building products to supercharge the way people work, changing our industry while elevating the human experience. Marker is a business incubator. As a cohort of leading firms, it’s our duty to push forward the industry we helped build. We have designed a structure that allows us to build and launch new businesses together that would not have been possible to do alone. Marker is a creative accelerator. Inside our respective agencies and clients are the best talent and clients in the business. Marker allows us to craft better ideas, build things faster, and win bigger. We want to go further creatively for our people and portfolio than ever. We’ve given ourselves a big goal: To create paths for talent and tech to flow across agency teams, resulting in faster routes to success, more perfect work, and a better agency experience for everyone. In other words, we want to be a catalyst for progress, focused on creating and scaling the agency experience of the future. Not just to benefit the three agencies in our group but to lift an entire industry up. We’re seeing technology-based disruption that is rewiring how agencies can operate. Agency knowledge can be instantly actionable and the borders between client and agency are melting away. We believe that when pathways between technology and talent are unobstructed, anything is possible. If you feel the same way, say hello at www.markercollective.com.
🌟Big shoutout on National Intern Day🌟 Today at Outcast, we’re all about the vision with our Associate Program. This isn’t just your regular internship; it’s a journey into the heart of integrated marketing, communications, and creativity. And guess what? It could even kickstart your full-time career with us! Our associates, Cat Bahamondes, Averi Shackleford, and Violet Garvis, dive deep into everything from crafting killer digital strategies to nailing the communications game. They’re the real MVPs bringing fresh ideas and major energy to our projects. So here’s to Cat, Averi, and Violet! Keep killing it and inspiring the next wave of Outcast associates.
Meet Julianne Parry, our new U.K. Managing Director! With experience supporting global technology brands as part of boutique agency, Marlin, then Archetype – Jules brings a track record to Outcast of delivering on high impact, integrated campaigns and helping brands scale internationally. Jules has worked with a range of organisations including Slack, Shopify, Indeed, Asana, Yahoo and many others to help define and shape industries. We are so excited to have you on board to help us chart this next chapter for Outcast and to grow our opportunities in the UK and beyond. Welcome to the team, Jules!
As AAPI Heritage Month comes to a close, we want to continue celebrating these important conversations year-round. We are inspired by our president's reflections on embracing and sharing her heritage. Her courage in sharing personal leadership stories highlights the importance of visibility and representation. Let's recognize the progress we've made and the work still ahead in celebrating the rich diversity of AAPI communities. Join us in sharing your stories and moments of pride in the comments below to continue this conversation.
Wishing everyone a very happy AAPI Heritage Month! For the majority of my career, I’ve been shy about publicly sharing my heritage and personal leadership stories, because it always felt like I was taking space in an already crowded conversation. Who would care? Why does my story matter? Someone else will do it. It wasn’t until I started to receive unprompted reach outs from students asking how I navigated my career and family obligations & expectations as an Asian leader, that it struck me – if not me, then who? So in this spirit, I wanted to share a recent moment that made me feel so proud of my Korean heritage. Last Friday, I took my two daughters (10 & 12) to a Kpop concert for ENHYPEN (#iykyk) and let me tell you, it was insane in the best way! An entire stadium full of non-Korean fans dancing and singing in KOREAN!!! I never imagined in my lifetime I'd get to experience such a phenomenon. We’ve come such a long way and while there’s so much more work to do, the fact that thousands of people can come together to share their love of a culture and music not of their own, to me, signals something quite hopeful. I welcome others to share their personal story or proud moment in the comments, and that we continue to celebrate AAPI stories all year round. #AAPI
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We are thrilled to see so many of our current and former clients featured on this year's CNBC Disruptor 50 list. A special shoutout goes to our partners at OpenAI for making history as the first company to be ranked #1 for two consecutive years! #disruptor50 #industrydisruptors https://lnkd.in/gp-wX53k
Had a blast at our NYC Happy Hour! 🎉 A huge shoutout to our clients, journalists, media and marketing mavens who joined us. Thanks for bringing the good vibes and great conversations. Stay tuned for more fun times ahead — can't wait to see you at our next event! 🥂 #OutcastHappyHour #NetworkingDoneRight