ThoughtShift

🎯 Your ultimate checklist for SEO content marketing that will blow your socks off🧦🧨 So if you want your site’s performance to pop like neon leggings on an 80’s dance kid, here’s your go to checklist to make sure every page on your site is singing and dancing and optimised to the nines. Let’s get shifting! 🌟 🔑 Title Tag 📌 Pop your main keyword right at the start. 🖋️ Keep it snappy—55-60 characters max. Sneak in some keyword variations if you can. 📝 Meta Description Tag 🏷️ Work that main keyword and a few variations into the mix. ✨ Max it out at 150 characters to drive those clicks. 🔠 Main Heading (H1 Tag) 🎯 Your main keyword belongs in the H1 tag. 🚀 This is the big headline—make it unforgettable! 🔡 Sub Headings (H2, H3, H4 Tags) 💥 Sprinkle your main keyword here too. 🛠️ Use variations to keep the content structured and interesting. 📄 Body Copy 📝 Weave your main keyword into the paragraph tags. 📚 And don’t be shy—throw in those keyword variations. 📸 Images 🖼️ Name your image files with the main keyword—Google’s watching! 🔍 It’ll help you pop up in Google Image searches. 🎥 Videos 🎬 Rename those video files with your main keyword. 📹 And while you’re at it, optimise the headings and descriptions on YouTube/Vimeo. 🎧 Podcasts 🎙️ Your podcast files deserve the main keyword treatment too. 🎵 Don’t forget to fine tune those embedded headings and descriptions. 📑 PDFs 📂 Stick the main keyword in the PDF file names. 🔗 Add footer links to help search engines find them. 🔗 Internal Links 🚀 Use the main keyword in the hyperlink text or nearby. 🔄 Keep that internal link juice flowing nicely. 🌐 External Links 🌍 Same drill—main keyword in the hyperlink text or close by. 🤝 Help boost relevance and authority. 💡 Schema Markup 📊 Incorporate your main keyword into the structured data. ⭐ Handy for reviews, ratings, prices, dates, and all that good stuff. 📱 Social Media Meta Tags 🏷️ Optimise your social tags for each network using your keyword. 🎯 Make sure your content looks fab on Facebook, Twitter, LinkedIn, and more. Found these tips helpful? Then check out Helen's blog for more in depth content marketing actions to help your SEO soar! 🚀 Let’s make 2024 the year you absolutely smash it in the search results!https://bit.ly/4ekfLvT #SEO #ContentMarketing #DigitalStrategy #SEOChecklist #AdvancedSEO

💪Healthcare, wellness, and beauty brands, is it time to zhuzh up your digital presence? 🚀 In 2024, the health, wellness, and beauty market is booming, but with competition at an all time high, what’s that unique something your brand needs to stand out, be seen and ultimately succeed? Enter our team of digital wizards! 🧙♂️✨ Since 2011, we've been the secret sauce behind the digital success of major names like: 🎉 The Body Shop 🎉 Walgreens Boots Alliance 🎉 Temple Spa 🎉 Fittleworth Our specialty? Crafting powerhouse PPC, SEO, and social media strategies that don't just attract attention, they drive serious growth. 🚀📈 👉 How serious? 💥 Try a 447% increase in online orders for an online pharmacy. 💥 Or a 65% jump in SEO revenue. 💥 Perhaps a 17X return on ad spend for a beauty brand? 🎯 And our secret weapon? Data Insight. 🤓 🤓 🤓 We dive deep into analytics, competitor research, and audience behaviour to find out exactly what’s working and what’s not. Then, we laser-focus your budget on the campaigns that are driving real growth.👌 💥 Because results matter. 🥳👏🙌 Whether you're a luxury beauty brand, a wellness app, or a medical services company, we’ve got the tools, the experience, and the passion to supercharge your digital marketing and take it to the next level. 📈💪 Find out more here! 🌍🚀 https://bit.ly/3Xj8wht #HealthcareMarketing #WellnessMarketing #BeautyMarketing #DigitalMarketingStrategy

😤 Feeling stuck in 2024's digital marketing challenges? Here’s 3 ways to reinvent your digital marketing to unlock new revenue streams💰💥 1: 🔧 Rearchitect Digital Marketing Strategy 🔀 Revamp your website navigation to drive SEO and revenue 🗂️ Adjust category and product order to boost user engagement 💬 Use customer-friendly language to increase conversions 📊 Test and implement changes with data-backed insights 2: ♻️ Recommerce Digital Marketing Strategy 🛍️ Explore the booming second-hand market (think eBay, Vinted, ThredUp) 🌱 Launch a recommerce platform to drive sustainability and new revenue ⚖️ Balance second-hand sales with full-price products 💸 Tap into the $77 billion resale market opportunity 3:💥 Regenerate Digital Marketing Strategy 📈 Optimise performance across all digital channels (Google Ads, SEO, Email) 👥 Use customer insights to personalise marketing efforts 💡 Boost return on ad spend by shifting resources to high performing campaigns Find the full juice on how to reinvent your digital marketing strategy here: https://bit.ly/4gDZzH6 #DigitalMarketingStrategy #Ecommerce

What's the best way to strengthen your ecommerce abs and flex your ecommerce growth muscles? 💪 If you’re in the ecommerce game, your ultimate goal isn’t just to bulk up your website traffic – it’s to build strong, profitable growth. Think of it like a fitness routine 🏋️♂️: if you want to see results, you need the right exercises for your goals and a smart plan to keep improving. 🏆 At ThoughtShift, we have gains focused workout plans/roadmaps for your ecommerce business; tailored to suit whatever level of fitness your business is at: 🔥 The Velocity Plan: Maximum Burn for Maximum Gains If your business is already fit and strong with a hefty ad budget, and you’re looking to see some serious muscle growth in sales, this is the path for you 💥. The Velocity Roadmap is your HIIT workout — SEO, PPC, and Paid Social, all working together to scale your revenue fast while keeping your cost per acquisition in check. You’re aiming for that six pack of ecommerce revenue — rapid growth, lean operations, and impressive ROI gains 💪. 💰 The Value Plan: Lean and Mean For ecommerce brands just starting out or working with a tight budget, the Value Roadmap is your smart, low impact training plan 🏋️♀️. Slow and steady wins the race, as you focus on maximising every ounce of ROI. By investing carefully in what it takes to scale to the next level, you’ll build those revenue muscles over time, making your business stronger and more sustainable without breaking the bank. 📊 The Volume Plan: Balanced Training for Maximum Output The Volume Roadmap is all about balanced strength — like a good mix of cardio and weights. You’re looking to increase revenue and customer base but need to pace yourself. We’ll create a blend of strategies that keep costs manageable while delivering steady growth. Think of it like building functional strength — not just looking good but performing well in the long run 💪. Whether you’re in for the high intensity burn of the Velocity Plan or the low impact, high ROI gains of the Value Plan, we’ve got the strategies to help you crush your goals. Curious to find out what steps you can take after deciding on the best plan to help your business achieve peak ecommerce fitness? Find out the best ecommerce marketing strategies for profitable growth here https://bit.ly/4dpJXo5 #EcommerceStrategy #Ecommerce

🚀 With the UK dietary supplements market booming, brands can hop on the wellness train but does yours have a ticket to thrive? 💰 ✨👌 The UK's dietary supplements market is absolutely booming, rocketing to new heights and with the market valued at £1.5 billion back in 2020 and ecommerce all set to grab a whopping 70% of sales by 2028, if you are a dietary supplements brand, there's never been a better time to hop on the wellness train. 📈 But here's the thing, in order to grab a tasty slice of the wellness industry pie, hopping on that train is not nearly enough.😮 Never mind a ticket to ride, what you actually need is a ticket to THRIVE so you can make sure your brand is the go to in this ever growing sea of vitamin gummies and protein powders. How? Here’s your cheat sheet. You’re welcome. 😜 (Then please go read the full article for the juicy details cause we all love those right? 🤓) 💊 Personalisation & Customisation: Today’s shoppers don’t want a one-size-fits-all approach. They want supplements as unique as their DNA! Companies like Persona Nutrition are killing it with personalised vitamin packs. Why not join the party? 💊 Subscription Based Models: Who doesn’t love the convenience of having their health goodies show up like clockwork? Brands like HUM Nutrition are raking it in with subscription services that keep customers coming back for more. 💊 Sustainability & Transparency: It’s 2024, and consumers want to know what’s in their supplements and how it’s made. Go green, be clean, and you’ll win hearts (and wallets). 💊 Mobile Magic: If your ecommerce site isn’t mobile friendly, you have probably been blowing bubbles on the moon for the last few years!. Most shoppers scroll and buy on their phones, so make sure your mobile experience is smoother than a breakfast nutri-bullet's best efforts. 💊 Content that Clicks: Don’t just sell, educate! High quality content that informs and inspires can position your brand as a wellness guru. Blog posts, videos, infographics, bring ‘em on! 💊 Google Guru: Being seen on Google is half the battle. Nail your SEO, target the right keywords, identify content gap opportunities and watch your traffic (and sales) soar. 💊Social Proof is Gold: Want to win over new customers? You've got the love, so show it to them! Reviews, testimonials, and influencer shout outs are your secret weapons. People trust people, after all. 💊Loyalty Programmes: Why settle for one time buyers when you can have loyal fans? Reward your regulars with perks like discounts, exclusive products, or sneak peeks at new releases. The UK dietary supplements market is buzzing, and these strategies are your ticket to thrive!💪 💪 💪 Ready to make your brand the next big thing? Check out the full article and get all the juicy details on how your brand can ride this wellness wave with style! 🌊👇 https://bit.ly/3XiQ73c #WellnessMarketing #EcommerceMarketing #EcommerceTrends

🚀 Boost your adventure travel brand ROI in 2024 with this list of killer ecommerce strategies!💥 The adventure travel market is booming, and if you want your adventure travel brand to ride high on the action packed wave, it’s time to level up your ecommerce strategies. 🚀 Here’s your action-packed to-do list to stay ahead of the curve! 🏔️🌍💪 📊 1. Upgrade Your Ecommerce Analytics Why?: Without accurate data, you're flying blind! This is the golden ticket to understanding which channels are actually bringing in the dosh. Action: Set up GA4 to ensure it tracks every ecommerce booking and that it integrates with offline technologies so it captures offline sales data too. 🌐 2. Optimise Your Ecommerce Website Why?: A slow, clunky site can mean potential customers jump ship at the last moment to spend hard earned dosh with your competitors instead. Yikes! Remember, your website should be a lean, clean booking machine! Action: Ensure your digital analytics tracks every step of the ecommerce checkout and integrates with your customer database. 📧 3. Supercharge Your Email Marketing Why?: Your email list is pure GOLD! It’s one of the most direct and valuable ways to engage with your adventure seeking audience. Action: Make sure your email campaigns are properly tracked, and always aim for highly personalised content that drives conversions. 🔍 4. Up-level Your SEO Game Why?: Organic search is still king when it comes to attracting new customers. But beware of SEO cannibalisation; don’t let your content compete with itself! Action: Use internal linking strategies to boost the authority of key pages and audit your site for SEO cannibalisation. (Read the full blog for tips!) 💰 5. Perfect Your PPC Strategy Why?: Google Ads can quickly drive brand awareness, website traffic and ecommerce bookings, but recent changes means accurate tracking is essential for ROI. Action: Fill in as much of lost data as possible using data-driven PPC strategies such as Google Enhanced Conversions. 🎥 6. Get Social with Paid Ads Why?: Social media is where your audience is already hanging out. With the right targeting, you can capture their attention—and their booking! Action: Invest in breathtaking video content for social platforms to drive brand awareness and conversions. 🧠 7. Prepare for the AI-Driven Future Why?: AI is reshaping search results, and zero-click searches are on the rise. Your content needs to stand out more than ever. Action: Keep investing in high quality brand content and leverage user generated content (UGC) to enhance and protect your brand’s visibility across all platforms. For full juicy details on these killer strategies read the full blog here https://bit.ly/3X3HdaL and make 2024 your brand’s most adventurous year yet! 🧗 #AdventureTravel #EcommerceStrategies #DigitalMarketing

Marketing managers, are you wondering what are the best Google Ads strategies for ecommerce and lead generation?💥 💰 Sure, it's a million dollar question but the answer is simpler than you may think! Find out the answer in this article by Pinky Lee, our very own Paid Media Architect/Wizard. https://bit.ly/3LPmuks ✍️ Want to find out about the best Google Ads Strategy for your business? Drop us a message. ♻️ Reshare if you found this helpful #GoogleAds #GoogleAdsStrategies #Ecommerce #LeadGeneration

📊 Data doesn't bullsh*t. However, shockingly many ecommerce teams still aren't... fully utilising tools like Google Analytics, Search Console, and Google Ads. 😲 🔍 Considering SEO, PPC, and direct channels can make up 80-90% of ecommerce revenue, using data to see what's working is crucial.😮 💎 The key to increasing revenue is to dig for data diamonds and make data driven decisions! 💎 At ThoughtShift, we LOVE supercharging digital strategies with data-driven action. Using data to light the way for successful ecommerce digital marketing strategies, since 2011, we've: 🚀 Boosted growth for brands like The Body Shop and Montezuma’s. 📈 Increased a multichannel retailer’s revenue from £3M to £11M. 💰 Achieved a 278% ROI growth for a luxury brand via integrated SEO, PPC, paid social, and web development. Discover more about our ecommerce expertise here https://bit.ly/3WI0Dlh 💪 Get in touch if you would like us to dig up those juicy data gems for your business! 💪 #Ecommerce #EcommerceGrowth #EcommerceMarketing #EcommerceMarketingStrategy

🚀 We're Hiring! Are you a Paid Media maestro who can make it rain clicks and would love a hybrid working role in Brighton and Hove? 😜 We are an independent digital marketing agency that is passionate about making a positive impact. We actually like each other and our clients ALOT and very much thrive on doing work that gets results! Are you ready to make some digital magic? Join ThoughtShift and work your wizardry on our clients' paid media strategies! Why Join Us?: 💥 Competitive salary 💥 Flexi-time hours (work when you're most fabulous) 💥 Generous holiday allowance (plenty of time for adventures) 💥 Monthly catch-ups (we actually like each other) 💥 Support for local charities (feel good about doing good) 💥 Learning & development investment (because you're worth it) 💥 Fun team events (we know how to have a good time) 💥 Excellent maternity & paternity pay (family first) 💥 Central Hove location (hello, seaside!) 💥 Employee Assistance Programme (EAP) 💥 Christmas & New Year office closure (unplug and recharge) 💥 Eye test vouchers (because seeing is believing) 💥 Epic Christmas & Summer parties (we throw the best bashes) Your Role: 🚀 Build strong client relationships 🚀 Manage and optimise paid media campaigns 🚀 Use web analytics tools for insights 🚀 Create and optimise ad copy 🚀 Analyse keyword and audience data 🚀 Perform and analyse A/B tests 🚀 Stay updated on paid media trends Your Superpowers: 💪 2-3 years in a digital marketing agency 💪 Proven success in paid media campaigns 💪 Google Ads Certified 💪 Familiar with tools like Google Ads, Microsoft Ads, Google Analytics, Meta (Facebook & Instagram), LinkedIn 💪 Excel & Google Analytics (GA4) whiz 💪 Excellent communication, organisation, and project management skills 💪 Analytical and detail-oriented Sounds like a job and a team that would be a good fit for your Paid Media magic? ✨👌 Together we create! 💪 💥 Follow the link for further job details/responsibilities and application details. https://bit.ly/3Wav16F #DigitalMarketingJobs #PaidMediaConsultant #BrightonAndHove

🚀 We're Hiring! Are you an Organic Media/SEO Consultant/AHB (Awesome Human Being 😜)? Hey there, SEO superstar and AHB! 🌟 Are you looking for a role within a diverse and passionate team that actually gives a sh*t about each other, loves what they do, and thrives on achieving the best results possible for their clients? 🤗🤓 If so, our current vacancy at ThoughtShift is for an Organic Media/SEO Consultant – Hybrid (Brighton & Hove) and we would LOVE to hear from you! ✍️🙏🏻 ThoughtShift are an independent digital marketing agency dedicated to making a positive impact. To further our mission, we're looking for a curious and creative ThoughtShifter to craft, manage, and implement innovative SEO strategies for our clients. And if you are reading this, that could be YOU! But hang on...there's more... Why Join Us?: 💥 Competitive salary 💥 Flexi-time hours 💥 Generous holiday allowance 💥 Monthly catch-ups 💥 Support for local charities 💥 Learning & development investment 💥 Fun team events 💥 Top-notch maternity & paternity pay 💥 Central Hove location 💥 Employee Assistance Programme (EAP) 💥 Christmas & New Year office closure 💥 Eye test vouchers 💥 Epic Christmas & Summer parties What You'll Do: 🚀 Build stellar client relationships 🚀 Manage and optimise SEO campaigns 🚀 Deep dive into SERP analysis 🚀 Create awesome content strategies 🚀 Conduct technical SEO audits 🚀 Stay on top of SEO trends Your Superpowers: 💪 2-3 years in a digital marketing agency 💪 Proven SEO success 💪 Familiar with tools like Google Ads, MOZ, ahrefs 💪 Excel & Google Analytics (GA4) whiz 💪 Excellent communicator and organiser 💪 Detail-oriented with analytical prowess Sounds like a job and a team that would be a good fit for your SEO wizardry? Follow the link for further job details/responsibilities and application details. https://bit.ly/464PLBm Join us, have fun and make a positive impact with a team that values you. Apply today! 🌟 #DigitalMarketingJobs #SEOConsultant #BrightonAndHove