Thred Media

As Black History Month comes to an end in the UK, I wanted to reach out to a close friend from across the pond, Kahlil Greene – also known as the Gen Z Historian – to give us some insight into the history of the month itself! Our three questions: 💫 How did Black History Month originate? 💫 What aspects of the Black community are connected between Black UK and Black America? 💫 What's your favourite aspect of Black British culture? Check out the full video below or across our socials!🎥 #GenZ #BlackHistoryMonthUK Thred Media

Did you know a majority of the world's tree species are now on the IUCN's Red List of Threatened Species?🌳 Surprisingly, the number of threatened trees is ‘more than double the number of all threatened birds, mammals, reptiles and amphibians combined.’ In this week's edition of The Common Thred, we take a look at the latest in social change and youth culture. From #AI, to the world of #style, to some lighter thoughts on natural peanut butter, check it out below👇

Have you noticed how every brand seems to have some sort of membership scheme now? We’ve moved from mass marketing, to hyper-personalisation, to a new era of focusing on community, community, community. In this week’s edition of The Gen Zer, we break down what’s behind this shift, what’s working well, and why you should care. Check it out below!🔽 _____ #Community #Marketing #Newsletter #Trends #Memberships

👉 Retailers are ageing out, families are shrinking, and the sector is struggling. At Thred Media, we talk a lot about brands ageing out with a particular focus on the banking, travel/hotels, automobile, lottery, furniture, luxury fashion, and legacy sports wear and beauty brand sectors- Gen Z aren’t interested and profits have been tumbling for the past few years. On the flipside, it’s not impossible for brands to continuously adapt to meet an ever-changing population, whether that’s by changing their branding, their voice, their messaging, or even the products themselves. Stanley 1913, E.L.F. BEAUTY, Gap, and Spotify are good examples of brands that heavily invested/changed their product offerings to win over the hearts of Gen Z and Millennials. 🤔 So how do you continually win with the younger generations, when trends can seemingly change at the drop of a hat? The answer is thankfully pretty simple: to win with Gen Z, you must create with Gen Z. That means getting Gen Z voices and experts in the meetings where decisions are being made. Co-creation can happen at any stage, from product launch to the board room, although the earlier they’re involved the better. 📈 And the results can completely revolutionise a brand’s trajectory. Working with the travel sector, we’ve helped heritage brands understand on a deeper level what Gen Zers and Millennials want from hotels, experiences and food whilst they’re on vacation, and how that’s changing. If a brand stands still it’s going to get left behind. If you’re interested in hearing more about co-creation, slide into our DMs and we’ll be happy to talk more💫 Read the Forbes article here: https://lnkd.in/dVSi74zh _______ Victoria’s Secret & Co. #GenZ #Marketing #CoCreation #Partnerships #Brands #Hotels

Agencies and brands are hiring influencers as traditional business consultants. The strategy uncovers hidden insights and disruptive ideas from sector-focused microcommunities.

🚨 Big news in the creator space! For the first time ever, Gap has teamed up with a content creator to design a new collection👇 The clothing brand teamed up with influencer Julia Huynh, who has racked up over a million followers on TikTok as part of her quest for a "hoodie that hoodies." Now, she's not just reviewing hoodies — she's designed her own, together with Gap. It's part of a wider trend we're seeing towards influencers and creators collaborating with brands at a much deeper level. Brands are waking up to their expertise and access to real-time feedback from their communities, and are inviting them into their teams to help make the decisions at a much earlier stage. It's a genius move by Gap — finding a creator known for wanting the perfect hoodie, and designing one with her (which will then be shared to her 1+ million followers, of course). What's been your favourite creator-brand partnership so far? Let me know in the comments below ⬇️ _______ #Marketing #Influencers #Creators #Brands #Insights

Smells like teen spirit? We haven't conducted too many investigations into which generation smells the best, but it's certainly true that Gen Z have been massively reshaping the fragrance industry. In this week's newsletter we take a deep dive into the changes and why perfume and fragrance are so different for Gen Z. Curious? Check it out below✨ _____ #GenZ #Fragrance #Perfume #Trends #Marketing

Gen Z’s new status symbol? Super-expensive snacks🍿 This week in The Common Thred we're discussing a range of trends, from our digital lives to the world of fashion to the realm of Erewhon smoothies and poppi probiotic beverages. Check out the latest newsletter below for a tour through the latest in youth culture and social change ⬇️ _____ #GenZ #News #Trends #Marketing #Insights