Threefold

With 15+ years of experience building and operating 10+ Retail Media Networks, we know more than most retail media isn't new. It's just become more exciting. If there's one constant, it's that effective retail media benefits all: 1️⃣ Retailers 2️⃣ Brands 3️⃣ Shoppers Through creative thinking and precision planning, our experts typically double a retailer’s existing RMN within two years, driving iROAS for supplier brands. Whether through our robust consultation services, immersive white-label solution, or our proprietary SaaS Plan-Apps technology, our experts know how to put a retailer’s media network on a path for substantial and sustainable growth. No matter where you are on your journey, Threefold can help. Schedule a call with our team today to understand how. ✉️ hello@threefold.team #retailmedia #retailmedianetworks #commercemarketing

What are you doing next week? 🤔 Here's a glimpse of where you can find SMG x Threefold next Wednesday, Nov. 13. 🗓 On the East Coast? Join Justin Sparks, VP of Business Development, at Dataxis' Retail Media Days: New York, where he'll take the stage for a discussion about reliable attribution in #retailmedia, featuring Macy's Michael J. Krans, DICK'S Sporting Goods's Ben Weisel and Retail TouchPoints' Alicia Esposito. 📊 Find yourself in the Midwest? That's cool, too! Join Partnership Director Amber Roberts in Schaumburg, Illinois, at P2PI LIVE from the Path to Purchase Institute, where she'll take the stage to deliver 20 Lessons to Succeed in a Fragmented Retail Media Ecosystem. You won't want to miss these insights. 💡 We'll see you there! 👀

Join Partnership Director Amber Roberts today, October 31 at 2 p.m. ET, for the IAB Connected Commerce Webinar: Data Collaboration & Incrementality. 📹 In this webinar: Explore how retailers, brands, and agencies are partnering to leverage sophisticated attribution methodologies and closed-loop measurement. Delve into best practices for measuring incrementality, MMM, and MTA, and understanding the full impact of omnichannel strategies. Learn how to develop effective data collaboration partnerships that enhance decision-making and drive business outcomes. Amber will speak on the Incrementality and Advanced Measurement for Retail Media panel, also featuring: 🗣 Michael Becker, Senior Director, Product at Instacart 🗣 Alfred Wang, Director, Data and Product Solutions at Pacvue. ⬇ More details and a link to register below. See you there! ⬇

I am thrilled to share that SMG has proudly partnered with the Ascendant Network to bring their hugely successful RMN Boot Camp concept to Europe. For the past 16 years, SMG has been a pioneer in connected commerce, partnering with retailers and brands to deliver unmatched connected commerce experiences. When you combine our approach with Ascendant's north star - to lift the commerce advertising industry - we could not be more excited to help launch this new community in Europe. The inaugural RMN Europe Boot Camp will take place on the 12th and 13th of November in London, and the event agenda is already shaping up with some excellent speakers from the likes of Ahold Delhaize, Mondelēz International, Uber, REWE Group, Nectar360, Tesco Media and Insight Platform, Co-op Media Network, Boots Media Group, THG, Deutsche Telekom, Currys plc, Mars & L'Oréal to name just a few. Having attended several of the Americas' Boot Camps curated by Susan MacDermid, Marti Funk, and Karen Kirkwood, I'm looking forward to the powerhouse sessions and unrivaled networking with existing and new partners alike, alongside my fellow SMG'ers Samuel Knights, Helen Johnson, and Bianca Hall. The event is nearing capacity, but if you would like to be a part of this #retail, #brand, #agency and #tech community, please do reach out. See you in London! #togetherwerise

I am thrilled to share that SMG has proudly partnered with the Ascendant Network to bring their hugely successful RMN Boot Camp concept to Europe. For the past 16 years, SMG has been a pioneer in connected commerce, partnering with retailers and brands to deliver unmatched connected commerce experiences. When you combine our approach with Ascendant's north star - to lift the commerce advertising industry - we could not be more excited to help launch this new community in Europe. The inaugural RMN Europe Boot Camp will take place on the 12th and 13th of November in London, and the event agenda is already shaping up with some excellent speakers from the likes of Ahold Delhaize, Mondelēz International, Uber, REWE Group, Nectar360, Tesco Media and Insight Platform, Co-op Media Network, Boots Media Group, THG, Deutsche Telekom, Currys plc, Mars & L'Oréal to name just a few. Having attended several of the Americas' Boot Camps curated by Susan MacDermid, Marti Funk, and Karen Kirkwood, I'm looking forward to the powerhouse sessions and unrivaled networking with existing and new partners alike, alongside my fellow SMG'ers Samuel Knights, Helen Johnson, and Bianca Hall. The event is nearing capacity, but if you would like to be a part of this #retail, #brand, #agency and #tech community, please do reach out. See you in London! #togetherwerise

Looking forward to the Retail Media Days event by Dataxis in a couple of weeks in NYC! Join Ben Weisel of DICK'S Sporting Goods, Michael J. Krans of Macy's and I as we discuss "The Challenge of Reliable Attribution" in retail media moderated by Alicia Esposito of Retail TouchPoints. Judging by our panel prep, it will be a diverse discussion as RMNs continue to build their capabilities and organizations to best service their brands, while balancing the economics on the operations of running a media network. See you there! SMG Threefold

👻 🎃 Just two more days until I join IAB's Connected Commerce Online Summit on Halloween! Should I show up in costume? (Imagine explaining #incrementality as Ariana Grande in Wicked—tempting, right? 🧙♀️) If you’re ready to hear some no-nonsense insights on Incrementality and Advanced #Measurement for Retail Media and you haven't signed up yet, now's the time! I'm sharing the IAB’s official post here to make it easy. Join me, Instacart, and Pacvue at 2pm ET for a lively conversation where we’ll uncover the mysteries of retail media measurement. Register, tune in, and maybe help me decide—costume or no costume? 👻 Threefold | SMG #RetailMedia #commercemedia

"A rising tide floats all boats." 🌊⛵ Thank you to everyone who made RMS UK '24 unforgettable—especially those who traveled from around the world 🌍 As Fiona Blades puts it, retail media is an untapped powerhouse, and we’re just getting started. "We won’t be having a retail media summit in a few years; we’ll just be talking about media." — Samuel Knights All on-stage talks will soon be available on demand. For now, enjoy the highlights in the video, and see you next year! 🥂💛 Katie Streeter Hurle | Matt Richardson | Sean Crawford | Jessie Bove Dowd | Samuel Knights | Emma Dean | Chris Riegel | Jessica Myers | Bianca Hall | Jenny Holleran | Dean Harris | Lee LeFeuvre | Matthew Lee | Daniel Torres Dwyer | Cyndi Loza | Path to Purchase Institute Retail Media Summit UK | Retail Media Summit | Retail Media | Commerce Media | Connected Commerce

On Thursday, October 31st, join Michael Becker (Instacart), Lori (O'Neal) Johnshoy (LiveRamp), Nicolas Pirog (Roundel), Amber Roberts (Threefold), Alfred Wang (Pacvue), and #IAB's Jeffrey Bustos to: 🛒 Explore how #retailers, #brands, and #agencies are partnering to leverage sophisticated attribution methodologies and closed-loop measurement 🛒 Delve into best practices for measuring incrementality, MMM, and MTA, and understanding the full impact of omnichannel strategies 🛒 Learn how to develop effective data collaboration partnerships that enhance decision-making and drive business outcomes 🛒 And more! Register now 📆 https://lnkd.in/eENvMaSC

Co-creation goes rural! 🚜 In September, we launched an exciting Co-creation campaign with Nescafé, bringing a hyper-local activation to 32 Co-op stores across Cumbria. The objective? To boost awareness of Nestlé’s Milk Plan, which champions regenerative farming and strengthens sustainability in their milk supply chain. 🌱🥛 The campaign featured standout elements such as: 🧑🌾 A full-aisle floor sticker at the Wigton store 🐄 Die-cut in-store media with QR codes linking to educational content ☕ Geo-targeted display advertising Interested in launching a Co-creation campaign or activating on a hyper-local level? Contact Co-op Media Network today! Leighton Steggles | Jamie Meek | Milo James | Marcin Jedrzejowski | Liv Hunt | Matthew Price | Faria Ali | Ellie Prendergast #CoopMediaNetwork #RetailMedia