Threefold

With 15+ years of experience building and operating 10+ Retail Media Networks, we know more than most retail media isn't new. It's just become more exciting. If there's one constant, it's that effective retail media benefits all: 1️⃣ Retailers 2️⃣ Brands 3️⃣ Shoppers Through creative thinking and precision planning, our experts typically double a retailer’s existing RMN within two years, driving iROAS for supplier brands. Whether through our robust consultation services, immersive white-label solution, or our proprietary SaaS Plan-Apps technology, our experts know how to put a retailer’s media network on a path for substantial and sustainable growth. No matter where you are on your journey, Threefold can help. Schedule a call with our team today to understand how. ✉️ hello@threefold.team #retailmedia #retailmedianetworks #commercemarketing

It's weeks like these when I have to take a moment to step back and appreciate how far we've come sicne we began our international expansion here at SMG. This week I had the pleasure of bringing my North America Team together for our first in person offsite day in the incredible city that is #LasVegas. In such a short space of time we've gone from a team of one to a dozen #retailmedia superstars dedicated to helping retailers accelerate their #retailmedianetwork capabilities, delivering upon our vision of truly data driven omnichannel RMNs rooted in transparent measurement that enhance the shopper experience. I truly believe we are still just scratching the surface of our North America journey and I come away from this week having reviewed our plans for the coming months filled with excitement at what the future holds for this team. SO, some exciting news, thanks to ongoing growth I'm #hiring and would love to hear from those looking for their next challenge in Retail Media, check out our open roles in the link in the comments. We'd love to have you join us at our next team offsite! #teamgoals #leadership #proud SMG | Threefold | Plan-Apps

With cookies 🍪 back on the menu, should Retail Media Networks give up on building out first-party data strategies? Of course not. 💡Sean Crawford, Justin Sparks and Samuel Knights explain why we're advising our retailer partners to continue to grow robust first-party data capabilities that enable smarter and more customer-centric advertising opportunities for brands. ☝️ "The value of first-party data is strong, and Retail Media Networks that have invested in that still have a competitive advantage," says Sam. Get more insights in the Unfold 📹 clip below. #retailmedia #firstpartydata #cookies

Following the IAB Connected Commerce Summit, Justin Sparks, VP of Business Development, weighs in on the maturity of our quickly changing industry. 🗣 "Retail media is set to integrate more deeply with emerging technologies and consumer behaviors. The shift towards omnichannel, connected commerce media solutions across digital and in-store environments is expected to accelerate in 2024 and beyond." Get more of his insights below ⬇! #retailmedia #connectedcommerce #adtech

Are you ready to join the fold? SMG is growing in North America, and we have several new exciting open roles to share on the Threefold team. 👨💻 👩💻 The top line: 1️⃣ Head of Marketing: Build and nurture our B2B marketing efforts in North America. 2️⃣ Events Manager: Create and deliver our owned, earned and paid events calendar. 3️⃣ Digital Media Manager: Lead planning across key strategic clients and internal teams. 4️⃣ Senior Client Manager: Lead initial consultancy engagements with retailers before leading the commercial and client output for a retail partnership. 🔗 Do any of those roles sound like you? Get more information and apply here: https://careers.smg.team/ #retailmedia #hiring #jobs

The store has and always will be a critical component to a successful retail media proposition. So says our CCO Lee LeFeuvre. Thank you Grocery Trader for the latest feature on Morrisons Media Group which spotlights our teams recent work to introduce even more opportunities for brands to connect with the Morrisons customer. Read more online 🔗 https://lnkd.in/emTEFza6 Retail media | Retail Media Networks | Commerce Media | Sampling | Supermarkets

The Threefold team is gearing up for another trip to Las Vegas! We're heading to Groceryshop 24! ✈️🛒 We're looking forward to engaging in conversations about the future of the grocery industry, and are especially excited for all of the great content on this year's agenda about retail media. Want to chat about how Threefold, SMG and Plan-Apps can elevate your retail media strategy? Reach out and find time to connect with the team in Vegas! We'll see you there! 🎰🎰🎰 #Groceryshop #retail #grocery

💡 As in any nascent industry, there will be winners and there will be losers in commerce media, says Justin Sparks, VP of Business Development. 📂Consolidation is needed for a multitude of reasons, and above all else, to create a better and less fragmented experience for brand advertisers. 📂 This cycle is part of a healthy industry evolution that will make commerce media better. 📂 There's no one-size-fits-all solution in AdTech, despite what that pitch deck may say (!), and the continued innovation and eventual consolidation will make it easier for RMNs to find technology solutions that actually deliver. 📰 Subscribe to Unfold, the newsletter from the retail media experts at Threefold, for more insights. https://lnkd.in/eif5hNQ7 #retailmedia #adtech #martech #commercemedia

⬅ Last week's IAB Connected Commerce Summit offered the opportunity to reflect on the year since the previous year's conference, where the IAB first debuted its retail media measurement standards. 📊 Amber Roberts, Partnership Director, says while the industry has made inroads, there's still room for growth, as evidenced by the new in-store retail media standards presented at this year's Connected Commerce Summit. 🗣 "While the IAB Retail Media Working Group’s efforts are commendable, there’s still a long way to go industry-wide in refining how we measure retail media’s effectiveness," says Amber. "At Threefold, we believe measurement should serve as a tool for growth, not just a compliance exercise." #retailmedia #commercemedia #marketing #data

Did you catch the latest Threefold Unfold quarterly review? Myself, Justin Sparks and Samuel Knights chatted all things Retail Media, digesting the hot topics in the industry from the past couple of months. Some of the soundbites from this session I loved... ⭐ Don't believe the #hype, Retail Media isn't new. It’s actually just more exciting than ever. ⭐ Retail media is not a cash grab, and treating it as such will lead to failure. Above all else, retail media is media. The answer to who wins in this space—whether it’s a retailer or a business in finance or travel—is simple: businesses that use media to enhance #customer experience. Only these customer experience focused networks will come out on top. ⭐ Retail Media, whether in a physical store or a digital format, should be additive and data driven. That’s the key. Those who get the media #format, #messaging and #creative right will see brilliant results. Looking forward to diving into these hot topics and more with peers this week as we come together at the Ascendant Network Americas Boot Camp. #retailmedia #commercemedia #retailmedianetworks SMG | Plan-Apps