Tima - Fitness Industry Specialist Contact Center

We are very excited to be attending next weeks PerformX Fitness show in Birmingham. If any of our clients, partners or associates would like to arrange a meeting with us - please don't hesitate to reach out. Hoping to meet lots of new people as well!

Staff Spotlight! This week we want to shine the staff spotlight on our operations manager. Matthew How. Matt is a qualified personal trainer and a lifelong gym enthusiast - even competing in multiple body building competitions. He has the perfect combination of knowledge, experience and passion, enabling him to be fantastic at his job of running the Tima show on a day to day basis.

As those billing results are coming through, as are the lists of people who unfortunately missed their payments. Arrears collection is an essential operational endeavour to protect against loss of revenues but also (more importantly!) to re-engage those members and get them back into the club and training. However, it can be de-moralising for club staff and also take time away from providing a phenomenal service within the club. Tima LOVE arrears calls and we are very good at it - increasing overall membership fee collection by 60% annually. Last year we collected over £250,000 in membership fees for our client portfolio. If you would like to explore our arrears collection services - don't hesitate to book a complimentary discovery session - https://lnkd.in/eRXRn7wc

Tima Tip: "Same Day Sales" Analysing your January sales performance? January is almost always the best sales month of the year and a good result sometimes removes the urgency around performance analysis and can mask any flaws in your sales process. We encourage you to look at how many of your sales were entered into your databases the same day they became members - either because they were directly entered as a member (web joiner, walk in) or because they inquired in the day and joined later in the day (so very keen to sign up). We believe this is important because we would consider these sales your "low hanging fruit" and whilst we do of course want these new members and there is still a process for conversion, these sales should be treated in isolation. From a staffing performance analysis perspective its the prospects who've inquired on Monday and have either joined or not by the end of the week - what is happening in that process? What was that prospect management process? Was it Effective? How can it be improved? What are the expectations around these prospects? Your same day sales are often most indicative of your product/market fit - which once you've "set up shop" is difficult to influence. The other sales are where you have the most direct influence on a continual basis - its these processes where you can often find several marginal gains to accumulate in much stronger performances.

A new feature for 2025 is our Tima Client of The Month. Every month we witness and support some incredible success stories and we would like to share them with our industry network. We are just so proud to be associated with and supporting clubs like our January 2025 winner.... Anytime Fitness Bermondsey absolutely smashed it in January - they finished 1st in the UK for membership sold by an open Anytime Fitness. Aary Walia was all too aware you only get one shot at your first full trading month and the fact it was also January, it had to be fully capitalised on. Including a Tima sales support bolt on (in addition to his member engagement and retention service). Danny Manning (Club Manager - picture below) and his team should be extremely proud of their incredibly efforts and a fantastic result. We know how much your members love this club and the positive impact you are having in your community. Amazing work - long may it continue!

Really look forward to Friday! Hoping to make some exciting new contacts and explore mutually beneficial opportunities.

We absolutely love seeing our staffs name in a clients 5* Google review! We know how powerful this for driving your web traffic toward your offering!

With our industry insights - we know that the conversations we have with our clients prospects and members are often complex in nature owing to the emotional + personal elements of the subject matter.... the persons physical, mental, emotional and social well-being. As such we don't recruit on anyone's knowledge or experience. We recruit on their dynamism, their ability to empathise and of course their passion for supporting others with their fitness journeys. These are the building blocks that make every call and communication we make a game changer for the person we are communicating with.

Wishing everyone the best of luck with their January 2025 close outs! Here are Tima's top tips for making sure you smash it!

We are absolutely delighted to announce we will be working with Anytime Fitness Harringay - it's a very exciting project and we can't wait to get to work!