TradePoint UK

We are excited to announce that this month we launched a new TradePoint app to support how our tradespeople and customers shop with us. The new app offers customers access to thousands of products from their mobiles, making it fast and easy to get the product or part needed, as well as offering Click & Collect or delivery straight to the job. The app has been designed with loyalty functionality in mind to give the user full visibility of their membership information with a new loyalty membership area, a first from TradePoint. Users can use the membership area to see how much they need to spend to make the best savings, helping customers to easily maintain their discount level by being aware of which discount tier they are in, and spending strategically to make the most of their discount level. Other benefits include being able to shop with the VAT preference turned on or off, depending on how users like to shop, and accessibility for all with bigger buttons, colour contrasting, and light and dark mode. Built on the latest technology, the app is energy efficient without affecting user experience. The app is available now on both Google Play and Apple App store for Android and IOS. 

‘For the Trade’ – our new brand campaign featuring real tradespeople   Today, we’ve launched a new brand campaign, ‘For the Trade’, which puts real trades people at its heart.   Speaking about the launch, John Morgan said: “We’re really excited to launch “For the Trade”, our first brand campaign in five years. We know that our members love the value and convenience of TradePoint - especially for top-ups or last-minute needs - and we now want to showcase the brilliant depth of our offering.   “Through our new adverts, we wanted to speak directly to trade professionals and show that B&Q TradePoint stocks everything they need to complete a full job - be it refitting a bathroom or building a stud wall. We’ve made real tradespeople the stars of the show and we’re excited for you to meet them. This is a new chapter for TradePoint and demonstrates how we are - in every sense - for the trade.”   Made in partnership with Uncommon Creative Studio, the ‘For the Trade’ campaign includes a series of visual assets and three short films. The films all feature genuine tradespeople reciting, in 'builders tongue', a list of goods needed for specific trade jobs. The language used speaks specifically to trade professionals, and all the items are available from TradePoint - from “nipples” to “lost heads” to “CLS” and beyond. Use the Youtube links in comments to watch the videos.   Our ‘For the Trade’ campaign will be live across TV and VOD throughout September, with key visuals in social media. We’ll also use the campaign as part of our ongoing partnership with Fix Radio to amplify it further over the coming months.   #TradePoint #ForTheTrade