“The AV industry thinks that it’s an AV related formula and it’s not, it’s content strategy, its storytelling, it’s understanding the journey and the mission. It’s thinking about a demographic and the content you’re going to show, and when you’re going to show it, and the context of that content.” Peter Critchley
The expected take up of in-store AV has been slower than we would all like. It is simply a case of we haven't found the right formula yet for AV in retail? Or do the issues run far deeper than that? many thanks to Peter Critchley from TRISON and Loek Wermenbol from First Impression audiovisual and Paul O'Reilly from VIVID Digital Retail and Florian Rotberg from invidis consulting GmbH and Matthew Drury from Saturn Visual Solutions and Graeme Little from Samsung Electronics and Mark Bracken from POLAR Integrated Solutions for offering such fantastic insight. you can read the full article here: https://lnkd.in/eieCb8xu