TrueGroup Agency

💥 Partnerships > Suppliers 💥 Ever noticed that true partnerships get the best work? Just ask Ben Collins and Patrick Lambert—they know that when clients see us as part of their team, results go from good to 🔥. It's more than a buzzword—it’s the difference between just "getting the job done" and building something epic together. Want to hear more? 👀 Check out our podcasts and more on our website 👉 Watch: https://lnkd.in/e2dSmhdc #PartnershipVibes #Podcast #TeamMagic #Partnerships #Podcast #CreativeAgency #Teamwork

At 22, Ben Collins risked it all to cover one month’s payroll. 😱 💸 £15,000 loan, no safety net—just guts and a small film company. Ben: “I landed a gig, but the guy ran off with the money. Payroll was due, so I took a loan against everything I had!” Now, 20 years later, Ben thinks: “What was I thinking?” 🤯 But the truth is, the risks are still there—just bigger. 💪 Want more crazy stories like this? 🎧 Check out our Website 👑 : https://lnkd.in/e2dSmhdc or Our Spotify 💚 : https://lnkd.in/ea-6APq2

🎧 Ben Collins’s Famous Hot or Not is Back—And We’ve Got Juicy Extra Details! 🎧 Missed the quick rundown? Or just curious for more backstory? Dive into last Friday’s #5minfix where we break down the Hot and Not list in full detail. 🎤 📈 Hot: All-black gym gear, Huge product shots 📉 Not: The brand era of retail investing, Big Oat, Corporate stock music Curious why Ben’s got a bone to pick with oat milk? 🥛👀 Watch here: https://lnkd.in/ehtEE9rk Or listen on Spotify❎: https://lnkd.in/eX5z9pKJ #HotOrNot #Marketing #BigOat #GymGear #MoreMilkOptions #5minfix

🚨 The 5-Minute Fix Ep70 – Hot or Not: Stacks, Gym Gear, and Oat Milk Wars! 🚨 It’s the big 7-0! 🎉 Ben Collins and Patrick Lambert are back with a new round of Hot or Not, and they’re diving into: 🔥 Stacks – a game-changing tool for creators 🏋️♂️ All-black gym gear – elite athlete status or just slimming trickery? ☕ Big Oat – Ben’s epic rant on why coffee shops only serve oat milk 😤 Get ready for laughs, debates, and plenty of hot takes. Tune in now! 🎧 #HotOrNot #Stacks #GymGear #BigOat #CoffeeRant #Podcast Watch here ▶ https://lnkd.in/ehtEE9rk Or listen on Spotify ❎ https://lnkd.in/eyPRznmC

🚨 The 5-Minute Fix Ep 69 – A Few Days Late, But Worth the Wait! 🚨 In this Episode, Ben Collins and Patrick Lambert dive into Meta’s shiny new Orion glasses. 👓 Are they the future of AR or just another Google Glass-style flop? What To Expect: ⚡ Virtual coffee shop monitors (yep, that’s a thing) ⚡ AR that could flip marketing on its head ⚡ Meta’s pivot from the Metaverse—and Zuck’s unexpected glow-up Catch it now—kick off your week with some futuristic tech talk! 🎧 #AugmentedReality #MetaOrion #TechTalk #Episode69 #BetterLateThanNever Watch here: https://lnkd.in/eUiffUZy Or listen on Spotify: https://lnkd.in/eDrjKvxW

🎉 Events: The Content Factory You Never Knew You Needed! 🚀 Last week on the 5 Minute Fix (Ep 68), Ben Collins and Patrick Lambert spilled the beans on why events are the ultimate content goldmine! Think of them as corporate Instagram houses—gather a bunch of folks, hit record, and boom! You’ve got social clips, quotes, and even articles, all from a single talk! 🏆 Want to create a year’s worth of content in a day? Events are the way to go! So, grab your cameras and let’s make some corporate influencers! 🎧 Watch the full episode now! https://lnkd.in/eGAqA4mr Or Listen on Spotify 💚: https://lnkd.in/eD2dNuhR #5MinuteFix #ContentFactory #B2B #Marketing #Podcast

Should Your Event Be Hybrid? 🤔 When COVID hit, one of our clients went into full-on meltdown mode: Their entire year depended on a single event they couldn’t run in person. 😱 So naturally, we did what any normal team would do… We streamed 23 hours a day for 4 days, slept on the office floor (surrounded by burrito wrappers and Red Bull cans), and somehow survived. 🌯💻 The result? 400% increase in attendance. 🤯 Now, that event’s a yearly hybrid—and still smashing it. Who knew a sleep-deprived, caffeine-fuelled frenzy could work so well? 🙌 🤔 So.. should your event go hybrid too? Maybe it’s time to find out! 😉 Watch the full crazy story here 👀 : https://lnkd.in/eGAqA4mr Or listen here 😃 : https://lnkd.in/eWNP22u2 #EventLife #HybridEvents #TeamNoSleep #Innovation

The True Group 5-Minute Fix Ep68 🎧 What if your next event didn’t end when the doors closed? 😎 In today’s episode, we’re sharing how one client took their hybrid event and turned it into a 400% audience boost by simply live streaming it. (Yes, you read that right... 4x!) 🙌 Patrick Lambert got Ben Collins up early (sorry, Ben! 🥱) to chat all about how you can turn every little moment at a conference into content gold—from soundbites to social clips, and even LinkedIn banners! ⚡️ Imagine turning your event into a B2B "Instagram house" packed with reusable, valuable content that just keeps on giving. Trust us, you won’t want to miss this one! 🎙️ 👉 Catch the full episode Here: https://lnkd.in/eGAqA4mr OR Now on Spotify here: https://lnkd.in/eBPEdx3u #eventmarketing #contentstrategy #podcast #hybridevents #contentcreation #B2Bmarketing #TrueGroup

🚀 Want to Hack Your Marketing? It’s All About Framing! 🎯 Quick question: Would you rather buy something that's 97% lean or 3% fat? 🤔 It’s the same thing, but how it's framed changes everything. In this episode of The TrueGroup Agency Meets..., Ben Collins and Patrick Lambert sit down with Nicholas Mason, a behavioural science wizard 🧠, to reveal how framing can turn your marketing from “meh” to “WOW!” 💥 Here’s a taste of what you’ll learn: 🔹 Positive vs. negative framing (and when to use each) 🔹 Why your audience really matters when you choose your frame 🔹 How tiny tweaks in language can skyrocket your results 🚀 Curious? 👀 🎧 Watch the full episode: https://lnkd.in/edn62zJS 🎧 Listen on Spotify: https://lnkd.in/eXbx9Git P.S. Got a tricky marketing challenge? Drop it below! 👇🔥 #MarketingHacks #Podcast #BehavioralScience #Framing

🎶 Ever notice how music changes your mood and your choices? Turns out, playing Italian or French classical music in a restaurant can boost wine sales from those countries by 40%! 🍷 And because those wines are pricier, the average order jumps by 27%. It’s all about priming! 95% of our decisions happen subconsciously. 🧠 Wild, right? Want more cool marketing hacks? Check out our latest podcast with Nicholas Mason, Ben Collins, and Patrick Lambert—where they spill the secrets on using psychology to supercharge your business. 🎧 Watch the clip, then catch the full episode on Spotify here: https://lnkd.in/ejm_TS59 Or Watch here: https://lnkd.in/edn62zJS P.S. What’s your favourite mind trick to use in marketing? Let’s hear it 👇 #Podcast #MarketingStrategy #BehavioralScience #MarketingHacks