Tulpa Digital

⚠️ A recent Marketing Week survey found that over 45% of surveyed marketers said that increased pressure from senior leadership to achieve targets has made them focus on performance over brand. ⚠️ As former in-house managers, we get it. You're under pressure to perform, and you've got to grab those quick wins. The problem is, the implementation of longer-term marketing strategies can be thrown aside in the chaos - but when you’re 100% focused on short-term performance, you’re missing out on miss out on valuable retention, referrals and repeat business in the long run. That’s why it’s important to go back to basics and re-evaluate your strategy to plug any holes. But then there’s another issue - with so much to deliver, where do you even start? 😫 For us, the AIDAR model offers huge value - particularly when you’re feeling overwhelmed. Not only is it a classic, it's widely accepted as a solid tool for better understanding your customer journey - and more importantly, matching up your brand and marketing strategies appropriately. Whether you’re reviewing your content marketing strategy or planning a new product launch, the AIDAR model will help you to spot gaps in your marketing arsenal and opportunities to build on your successes. If you want to try it out for yourself, our checklist is the perfect place to start! 👇 #AIDAR #MarketingFunnel #MarketingStrategy

It’s been a while, but yesterday we were out on the road shooting a care branding video with the awesome Creative Pie Films! We only had a few hours to use the location, but we made it with minutes to spare and had just enough time to grab a quick selfie as the sun finally came out...which is why we're all a bit squinty 😅 We always love working with Nic and Dean. Give them a decent storyboard (and a good supply of tea & coffee) and they’ll work wonders for you. We’re mega excited to see the finished video, and we’re sure the client is going to love it. Thanks again guys, and see you for the next one! 

We've heard marketing described as a dark art, but every year thought leaders in the sector say stuff like this 👇 as if digital marketing is still a big secret that businesses are just finding out about! Want to REALLY deal with competition? First, remind yourself of the journey your own brand has been on. Any new business just joining the marketing fray will probably have a journey that's at least as difficult as yours - it's pretty unlikely a new brand will just pop up and immediately take your spot. That's not an argument for complacency though. They WILL be watching you! So, a good competitor analysis IS an effective way to stay ahead of the game. Hungry young brands will be eager to try different tactics, so keep an eye on what they're doing and, if possible, do it better. #CompetitorAnalysis #Marketing #B2BMarketing

There’s no denying that even the most seasoned Marketing Managers can find it challenging to manage a multi-channel marketing strategy due to their increasingly complex nature. If that sounds like you, then you’ve probably heard this piece of advice before ⬇️ "You need first to understand the target audience and their preferences and behaviours across different channels. You need to identify which channels are most effective for reaching and engaging your target audience and develop a strategy for creating a consistent brand message and experience across all channels." Not all that helpful, is it? It’s like saying the best way to spin plates is to let half of them fall. If you're running a multi-channel strategy, you've probably already identified the best channels to reach your audience, because you're good at your job. What you might need is a few more pairs of hands to keep those plates spinning while you focus on the REALLY important ones. And when those hands belong to two experienced marketing managers, there’s none safer! Drop us a message to find out how we can help. 

From SaaS to digital services, marketing intangible products is not for the faint-hearted! However, with some tweaks and a few tried-and-tested tactics, you can make it a whole lot easier. Our latest blog explores the dark art of marketing intangible, or non-physical products. How does it differ from ordinary product marketing, what proven methods are out there, and how can you adapt your storytelling to overcome prospect's fears? We've covered it all, plus some intriguing knob-based reviews - so come join us! https://lnkd.in/erm8jJqk #ProductMarketing #SaaSMarketing #DigitalServices

Is there a perfect time to post on social media? There's loads of advice out there about the perfect day/time to post for the best engagement. Posting at recommended "peak" times might increase your impressions, but if they don't come from your target audience, it's not much use. When you're scheduling a post for your audience, consider the following: 🔴 What if they can't get on during the day? 🔴 What if people in the sector check their socials before/after work? 🔴 What about the weekends? 🔴 What if their role is shift-based and constantly changing? 🔴 What if their security policy doesn't allow SM browsing? The best thing you can do? 🕐 Experiment with posting at different times. 💬 Create staying power with employee reposts, comments etc. ♻ Repurpose content through different platforms or at different times. 📏 Measure, measure and measure again! #SocialMediaMarketing #ContentMarketing #MarketingTips

Thought leadership is like neapolitan ice cream - everyone has their favourite flavour, but a good scoop of all three is needed if you don’t want to miss out. 🍨 Thought leadership isn’t just about giving your opinions, it’s showing off the commercial and social impact of your business, reacting to new developments, having insightful conversations and demonstrating your deep understanding of your sector. That’s a lot to cover, so ensure your content always resembles a good balance of these three types. 👇 We discussed "proper" thought leadership in our recent blog article. There's some great thought leadership tips and - even better - no tortuous ice cream analogies! Link in comments.

Thought leadership is your “purpose beyond product”. It’s an essential tool in your content marketing arsenal, but its intent, subject matter, publishing schedule and KPIs are all different to the rest of your content. So, by lumping thought leadership in with your content strategy, you could be putting all your eggs in one basket. The first and most important thing to remember is that thought leadership isn’t sales-driven. Your day-to-day content already deals with how and why your product is the answer to your audience’s problems. Thought leadership takes a much wider view. It discusses the problems of tomorrow, gives insights on industry trends and developments, takes a stand on issues and asks pertinent questions that stimulate conversation. Instead of just telling your audience about your product, thought leadership gives you a chance to show them that you’re driven by more than profit. It signals that you’re knowledgeable, passionate about your industry and determined to provide solutions and advice to the benefit of everyone. Essentially, it builds credibility, and THAT - not sales - is the goal of thought leadership. Here’s a few examples 👇 #ThoughtLeadership #BrandStrategy #IndustryLeader

Did you know? 48% of customers describe B2B marketing as a total snooze-fest. Okay, we're paraphrasing a little, but that's still a HUGE percentage of users who are underwhelmed by the marketing they see in their sector. So, if you think your marketing lacks that extra vim and vigour, what can you do about it? A good start would be reading our latest article! (Link in comments). #B2BMarketing #ContentMarketing

Instructional guides aren't always easy. Get them wrong, and you could end up feeding one of your own limbs to a ferocious animal... ...BEFORE trying to distract it with food. Want guides that disseminate information simply, show a clear progression and - best of all - won't result in a 90-pound bloodthirsty canine hanging from your posterior? Talk to us!