Ultra V

Our Chief Strategy Officer, Emanuele Madeddu reflects on Moncler’s City of Genius in Shanghai. Their approach highlights a new standard for brand storytelling, aligning with our mission to create deep, lasting connections through innovative experiences that blend digital and physical worlds. This raises the question: can brand events of the future really get away without this level of immersion? #BrandExperience #ImmersiveStorytelling #UltraV

Legacy is about building a future fueled by the impact of our actions today. We see this every day as we partner with brands to create immersive experiences that reshape how they connect with people. The memories we help create are fuel for the future. #Legacy #ImmersiveExperiences #Innovation

Vintage gold! :) The magic mirror visual effects ✨ on Enchanted Tales with Belle at the Magic Kingdom in Walt Disney World remains one of the imagineers most impressive experiential illusions… turning the mirror into a doorway that leads visitors into the castle. It is a great example of how we can use digital storytelling, scenography and kinetic mechanics to truly immerse audiences through big wow moments on their journey. We also strive to continuously innovate visitor/customer journeys through magical wow moments that combine physical and digital realities.

We believe the most memorable experiences make you feel them.  What’s the last immersive experience that truly moved you? #Emotionalconnection #Immersiveexperiences 

This mesmerising artwork named 'Air and Songs' is part of the very inspiring Light and Shadow Mobiles Installation inside the Kosei Komatsu Exhibition. This blend of natural phenomenas and technology create these dreamlike exhibition spaces. Although this particular exhibition has now closed, we love how Komatsu continues to explore the themes of lightness, movement and light. 📍 Kasugai Cultural Forum Gallery. The audio visual experience of this exhibitions transports visitors to a different place from their reality, therefore allowing them to be immersed a magical moment that surely will not be easily forgotten. #inspiration #artwork #exhibition #immersive

What did you get up to this past weekend? We hit up Frieze London for a much-needed dose of art, tech, and all-around inspiration! From ancient stories told through clay in the Smoke section to LG Electronics’s incredible OLED displays that transported us into the future, Frieze was a chance to see just how fast art is evolving. We saw emerging galleries like Rose Easton shine, thanks to Stone Island’s support, checked out a BMW’s curated art lounge (shoutout to Russell Tovey’s taste!), and got lost in a Ruinart’s nature-inspired setup: a mix of art, champagne, and vineyard vibes that pulled us right into their story. We left inspired and ready to bring some of this immersive magic into our own work. Frieze London, until next time! #UltraV #FriezeLondon #ArtMeetsTech

Catherine Kehoe’s message at the IPA Effectiveness Awards hit home: the “fire-and-forget” campaign era has run its course. Brands today need to create meaningful, experience-driven interactions that stand out. At Ultra V, we believe immersive technology is the key to this shift: blending physical and digital worlds to build lasting connections with audiences. Our CSO, Manu Madeddu, wrote a piece exploring how brands can leverage immersive experiences to drive real marketing effectiveness. Thanks to Tom Roach for spotlighting Catherine’s insights and sparking this important conversation on the future of marketing effectiveness. #ImmersiveTech #MarketingEffectiveness #BrandStrategy #ExperientialMarketing

Collaborating with Max Alexander, former CEO of Secret Cinema, is always a blast! His creativity and passion for innovation and immersive storytelling make every project fun, inspiring, and full of possibilities. #Partnership #ImmersiveExperiences

Another fascinating creative exploration of spatial storytelling using dynamic light and shadows by Australian 🇦🇺 artist and filmmaker Tee Ken Ng. We are inspired by this reveal mechanic, which is a fantastic method to gradually control the visitor discovery journey. We are imagining scenarios where the movement of either the visitor or the scenography of a retail or museum space triggers the surprise reveal of a story element. In this example it is the motion controlled turntable that reveals the hidden sculptures. It could also be the light source that is moving through space on a robotic arm or harness... 👏 Well done Tee Ken Ng. #shadowsculpture #artinstallation #illusion #storytelling

Immersive. Is it just a word? Or does it actually mean something? A couple of weeks ago, we joined Ana Brzezińska for a WXO session on building immersive as a true creative discipline, and her perspective couldn’t be more aligned with ours at Ultra V. Ana’s digging deep, asking the tough questions about how to shape a standalone industry. Not one that just projects pretty images, but one that touches something real in people. Her latest work at Tribeca pushes us to rethink the value of immersive beyond entertainment. How do we make this field a place for real stories, real connection, and actual cultural impact? We’re not here to slap technology onto a brand and call it a day. We’re here to create experiences that resonate. How are you pushing your brand to go beyond the surface? #ImmersiveTech