Kaya (YC S21)

Meta Ad Library and LinkedIn Ad Library are the go-to sources for ad inspiration. But what happens when you want more, without any time constraints? These 5 websites are like treasure boxes from ads. You can even find ads from 10-12 years ago in these repositories! Check out these websites and use their collections as your next ad inspiration. AdPlexity Foreplay.co tryatria.ai AdForum Kaya (YC S21) #startupmarketingagency

A marketing analytics stack can be the difference between relying on gut instinct for decision-making and data-backed growth. While building one from scratch doesn’t have to be overwhelming, many think the contrary and avoid it. By following a structured approach, you can set up a system that tracks the right metrics, connects key platforms, and helps you make smarter marketing decisions. We’ve outlined 5 essential steps to help you build a minimum viable marketing analytics stack—from selecting tools to ensuring accurate data flow. Check out the full blog in the comments if you want to dive deep into the steps. #paidmarketing #startupmarketingagency

Want to learn from the best? We’ve gathered insights from five top marketing experts who share their best strategies for running high-performing campaigns. From optimizing ad spend to scaling efficiently, these leaders break down what it takes to drive real results. If performance marketing is on your radar, this is a must-read. Ben Settle Ryan Levesque Perry M. Doberman Dan Gallapoo John Forde #startupmarketing #paidmarketing

Arloa is a pioneering EduTech startup revolutionizing how parents and teachers should appproach IEP. When Alex Nork and his team first partnered with Kaya (YC S21), they faced challenges in scaling their paid marketing efficiently while keeping customer acquisition costs under control. We implemented a full-funnel paid marketing strategy for them, including running Meta Ads, refining website messaging for better conversion, and setting up accurate conversion tracking to optimize performance. This helped us to: 🟪 Increase signups by 151%. 🟪 Boost conversion rates by 472%. 🟪 68% decrease in overall cost per sign-up. We are excited to see Arloa’s continued success fueled by our partnership. If you’re looking for similar results, feel free to request a free proposal through the link in the comments.

Not all bidding strategies are created equal. Some offer control, while others prioritize efficiency. Knowing when to use manual vs. automated bidding can make all the difference in your ad performance. We’ve put together a quick 4-point comparison to help you decide what works best for your campaigns. Check out the table below for more context. #paidmarketing #startupmarketingagency

Huge congratulations to Venn (formerly Vault) on their $21.5M Series A funding and rebrand! 🎉 At Kaya (YC S21), we are thrilled to see Venn transforming financial services for Canadian businesses with a seamless, modern, and cost-effective banking experience. By eliminating outdated banking inefficiencies, Venn is empowering businesses to grow, thrive, and compete on a global scale—something we truly believe in. Excited to see Venn’s continued impact in shaping the future of financial management! #paidmarketing #startupmarketingagency

Spending more on ads doesn’t always mean better results. The right tools can help you stretch your budget, optimize performance, and drive higher ROI — without increasing your ad spend. We’ve rounded up 5 budget-friendly paid marketing tools to help you run smarter, more cost-effective campaigns. Want access to the full list of tools that are worth investing in? Check out the blog link in the comment section below. #digitalmarketing #paidads #marketingtools 

This one is for the founders who are interested in investing in paid ads but are unsure about the ROI: Getting clicks is one thing, but understanding your actual ROI is where the real game begins. And by ROI, we mean actual high-quality conversions that keep adding to your bottom line. With the right estimations of how much you can expect to earn back, you can embark on your paid marketing journey with confidence. We’ve got a free Ads ROI Calculator to help you crunch the numbers — no guesswork needed. Try it out for free using the link in the comment below. #paidmarketing #startupmarketingagency

Competitor intelligence tools can give you access to powerful insights to outperform competition. But without the right understanding, they can also make you second-guess every move. This is your sign to read the blog that we’re sharing in the comment below on how you can use these tools for successful marketing. #paidadvertising #paidmarketing

Want to stay ahead of your competition? Start by understanding their moves. From content strategy to market positioning, analyzing your competitors can reveal what’s working — and where you can gain an edge. We’ve rounded up 5 powerful tools to help you track competitor activity, uncover trends, and refine your strategy for smarter decision-making. Check out the details in the comment section below to access the full list. #competitoranalysis #paidmarketing #startupmarketingagency