Varn Search Marketing

In May Google launched AI Overviews, following the launch of Search Generative Experience a year earlier, with the change being “designed to take [AI search] a step further, helping with more complex questions that might have previously taken multiple searches or follow-ups.” In the UK we are already seeing AI Overviews in nearly every search results page, but how do you know if your content is featured? In this article by Varn’s expert SEO Manager Kira Elliott, we walk you through exactly how you can find out. Learn how to find out if you are featuring on Google AI Overviews here >> https://lnkd.in/eji3d8iD #GoogleUpdate #Innovation #AISearch

📢 Latest news: Google Warns Against Over-Reliance On SEO Tool Metrics At Varn, we use a wide range of KPIs when tracking progress for us, and our clients. This covers technical areas, like site indexability and internal linking, through to the more widely used SEO KPIs including keyword rankings, traffic, and site revenue. A combination of all of them is crucial for accurate tracking, and whilst the SEO third-party metrics like Domain Authority and SEO site checklists are great, they are just one piece of the wider search KPI tracking puzzle. Read the full article here >> https://lnkd.in/eNE-yDi3

🗓️📢Save the date - May 14th 2025. VarnFest Future Leaders will be back at the Varn woodland office.🌳 💡VarnFest Future Leaders is a one of a kind personal development & training day, designed to inspire and be helpful for people who have between 0-5 years in the workplace. Honest, candid talks and workshops, curated to develop people just beginning their careers. Head over to our website to sign up to be the first to hear about when tickets are available >> https://lnkd.in/gd9cUMFb #varnfest #futureleaders #training #woodlandoffice

If you missed this October's brightonSEO you can now pre-order the video bundle. Watch all the talks from the event when it suits you; including Varn's Tom Vaughton talk about ‘‘How 'awesome' will define SEO in the new era of AI-powered search" 👉 https://lnkd.in/gVvzxpVj #brightonseo #seo #futureofsearch

If you’ve ever been confused by SEO industry jargon, you are not alone.😵💫 To help demystify SEO terminology, we’ve compiled a helpful SEO glossary with easily digestible definitions. This can help you to understand key SEO terms, build your knowledge around search and interpret frequently used technical language, ultimately helping you implement impactful SEO changes to your website. 🤖 From robots.txt to featured snippets, to 'layer-cake theory' we’ve got it covered in this helpful A-Z SEO glossary. Find our comprehensive SEO Key Terms & Definitions A-Z Glossary here👉https://lnkd.in/eMGtAjMP #seo #seoexplained #seoglossary

📢 Interesting news to keep an eye on as the DOJ considers "remedies that would prevent Google from using products such as Chrome, Play [its app store], and Android to advantage Google search and Google search-related products". This emphasises that is more vital than ever to have a holistic search strategy in place to ensure you can adapt to any potential changes to Google and we will be watching this evolving news closely. Read the full article here >> https://lnkd.in/eXaDAVwg

World Mental Health Day is celebrated on the 10 October every year, and this year’s theme is workplace mental health. It is important to address the importance of wellbeing in the workplace, not only for the benefit of people, but also for the organisations they work in and the communities they inhabit. Mind provides a list of helpful resources for managers and HR professionals, including a manager's guide to mental health, and six ‘Thriving at work’ standards. For employees, Mind provides a guide for how to manage stress at work, along with a ‘Wellness action plan’ with tips for staying well in the workplace. You can find the link to Mind’s helpful resources for workplace mental health here: https://lnkd.in/g9UpTD6 At Varn, our team likes to work outside in our woodland office, and participate in enrichment activities to stay happy people🩵 #worldmentalhealthday #wellbeingatwork

🕰️A decade ago, we published a short article titled "Why Good SEO Techniques Are Future Proof", outlining how focusing on high-quality content and strategy would outlast algorithm changes. Looking back, it’s reassuring to see our predictions holding true. 🔮 From the early days of Panda and Penguin to today’s AI-powered search, one thing remains the same; at the core of every effective SEO strategy is a foundation built on the principles of robust marketing - understanding your audience, delivering relevant and valuable content and building authentic engagement. 🔎While Google’s algorithms continue to evolve, prioritising user experience trust and quality content hasn’t changed. 🔎We’ve always believed that SEO is not about shortcuts or manipulation but about understanding search engines’ goals and aligning them with your audience’s needs. This is truer now than ever in the new era of AI-driven search. You can read our original article from 10 years ago here 👉 https://lnkd.in/eJPj4YAU Tom Vaughton's most recent talk "How 'awesome' will define SEO in the new era of AI-powered search "at brightonSEO highlighted these important insights and it’s clear that even with the shift towards AI, the fundamentals of good marketing and SEO will continue to guide our strategies for visibility and growth. You can read our highlights of Tom's talk here 👉https://lnkd.in/e2JSdPub #SEOexperts #SEOStrategy #SEO

Every year our team head to brightonSEO, to learn from experts in the industry, meet fellow SEOers and support our CEO Tom Vaughton up on stage. We’ve shared some of our highlights and key takeaways in a fantastic article written by Kira Elliott, our new Future Talent Graduates Drushti Jagdale and Georgina Doxey and our placement student Lana Yaghmour. 💡 Thanks to all the speakers for inspiring our team and sharing such insightful talks Tom Winter Carla Dobson-Elliott Nikki Halliwell Yasmin Burchill Nathan Ifill Liv Day Darren Jacobs Sophie Coley Jonathon Roberts Jo Cameron Jenna Kamal. Read the article here >> https://lnkd.in/e2JSdPub #BrightonSEO #SeoExpert #SeoTrends2024

The Varn team are very proud to be finalists in The Lloyds British Business Excellence Awards 2024, and last night our Client Manager Kate Bessant represented us at the Finalists Drinks Reception at St Paul’s Cathedral. It was a privilege to attend an event in such a historic and iconic venue, and to have the opportunity talk to so many other leading businesses about their journey so far. We can't wait for the Awards Ceremony in November 🎉 #BBEA24 #BusinessExcellenceAwards