Vervaunt

The importance of accurate product availability in conversion rate optimisation is often underestimated but is crucial. It's vital to understand that stockouts, overstocks, and inaccurate inventory levels can significantly impact your conversion rate - but how can paid media strategies mitigate risk here? Read more: https://bit.ly/3Maqcp5 Our own Robbie Wade-Gery explores the impact of product availability on conversion rate, and how to use performance marketing strategies to minimise risk and impact. If a customer is ready to buy but finds the product unavailable, they may feel frustrated and choose to shop elsewhere. This results in a lost sale, a reduced conversion rate, and possibly the loss of trust from customers. To combat declines in conversion rates, implementing effective paid media strategies is crucial. These strategies include continuously testing and optimising landing pages, utilising detailed first-party audience data for precise targeting, refining the conversion funnel to enhance user experience, and crafting compelling and relevant creative content. Read more: https://bit.ly/3Maqcp5 #ecommerce #ppc #retail #marketing

Our very own Zak M. recently spoke at PPC Live Manchester on all things technical PPC 🎉 Zak covered a range of topics, including an overview of Performance Max, the 'Heroes and Villains' of PPC, new customer acquisition, and leveraging business data to boost campaign performance. Thanks for having us PPC Live 💚

Last week, we had our annual team Sports Day 🏏 The weather was great, the enthusiasm was high and the energy was incredible. Games included: 🏆 Egg and spoon race 🏆 Sack race 🏆 Egg throwing 🏆 Tug of war 🏆 Dodgeball 🏆 Volleyball 🏆 And finally a game of rounders Well done to the green team for winning the overall day 🥇 #agency #ecommerce #teamsocial

We are incredibly excited to announce that we have been shortlisted at the Global Search Awards for Best Large PPC Agency! Being recognised at an international level is a huge achievement for us, and we’re looking forward to the ceremony in September in Kraków, Poland! 🌟 Congratulations to all of the other finalists, it's going to be fun celebrating with you all. #agency #ecommerce #globalsearchawards

Last week, we co-sponsored the Retail Technology Event, where Paul Rogers and Josh Duggan enjoyed two days of meeting interesting brands and racing! Thanks for having us Retail Racing 🏎️ #ecommerce #agency #paidmedia

Earlier this year, those using Shopify may have been affected by a technical issue when evaluating new vs returning customers, where an additional ‘N/A’ category was included. Our own Ben Rodericks investigated the matter and recounted how this was examined. 🔗 Read more here: https://bit.ly/3zjIXDq Classifying customers as ‘New’ or ‘Returning’ in Shopify is integral to merchants and advertisers to allow for accurate reporting on new customer acquisition, and therefore key performance indicators (KPIs) such as New Customer Acquisition Cost (CaC), ‘New’ vs ‘Returning’ customer split, and Returning Customer Rate (RCR). Given the importance of these metrics, accuracy of segmentation is key. When inconsistencies arise, this can create an environment of uncertainty and lack of trust in data being used to inform topline business decisions and investment into paid media. 🔗 Read more here: https://bit.ly/3zjIXDq #ecommerce #agency #paidmedia

Meet James Dodds, our Creative Lead who’s been growing our creative offering at Vervaunt! James joined us a year and a half ago from another creative agency, and he has made a huge impact within that time. His favourite client is Osprey Europe, thanks to their fantastic team and great products 🤝 His favourite movie is the Lord of the Rings trilogy and his go to karaoke song is ‘Once in a Lifetime’ by Talking Heads (but as Kermit the frog 🐸). When asked about his favourite joke, James says a well timed “didn’t ask” always hits the spot! If you see James at any of our events, say hello 👋

In recent years, the affiliate marketing industry has evolved significantly, offering businesses new opportunities to enhance their marketing strategies. Our own Bethan Callely guides us through and debunks four common misconception within affiliate marketing. 🔗 Read more here: https://bit.ly/3xxPpWO Affiliate marketing involves partnerships where businesses reward affiliates for driving traffic, leads, or sales. This model has gained traction due to its cost-effectiveness and potential for measurable results. However, despite its growing popularity, it often faces scepticism regarding its incrementality and the value it provides. These misunderstandings can prevent businesses from fully leveraging the affiliate model to their advantage. We explore four common misconceptions - debunking myths, and highlighting how the channel can be a strategic asset for brands on their journey to success. 🔗 Read more here: https://bit.ly/3xxPpWO #affiliatemarketing #agency

We’re excited to announce we’ve been shortlisted for two awards at this year’s 2024 eCommerce Awards 🎉 We are nominated for: 🏆 Best Digital Marketing Campaign - The Frankie Shop x Vervaunt 🏆 Best eCommerce Agency Good luck to all the other finalists, we’re looking forward to celebrating with everyone soon! See the full shortlist here: https://bit.ly/4bdS4mx #ECEAwards24 #ece2024 #ecommerceexpo2024

📣 We are looking for a Senior Marketing Executive to join our agency marketing team and work on some of the coolest events and content in the eCommerce industry. 💚Apply here: https://bit.ly/3VjSwJJ Our agency marketing team leads on the positioning and growth of the agency itself, through a range of campaigns and activities including events, conferences, content, webinars, awards and more. This is an exciting and inspiring new role within the team, and a good opportunity to establish yourself as a marketing leader within the eCommerce space. We are looking for candidates with strong content skills as this role will manage plenty of content across the website, blog, social, events and more. What we offer: ☀️ 23 days holiday + bank holidays 🎂 Extra holiday on your birthday 🏡 Flexible working with an office home hybrid 🥤 Regular team nights and days out ❤️ Private healthcare, pension scheme and discounted gym membership 💚 Two mental health half-days off 🛍️ Discounts on retailers, brands and stores through CharlieHR 💻 Extensive training and dedicated development time, with an individual training budget 🎟️ Regular attendance of conferences and networking events 😎 Fun and friendly working environment with monthly socials and industry events 👍 Choice of additional perks such as ClassPass or MyAdvocates ☀️ Summer Fridays and Early Friday finishes 💚Apply here: https://bit.ly/3VjSwJJ #careers #marketing #ecommerce #hiring