VisitBritain

We joined UKEVENTS (Org) and industry leaders today in London to launch the new UK Events Industry Report. The report estimates that in 2023 the annual overall value of UK #events was £61.65bn, including related sub-sectors like #EventPlanning, venues, audio-visual services, catering, security and travel. Using quantitative research and case studies, the report offers insights to the economic value of events in the UK; the diverse sub-sectors that make up the industry; trends shaping the events industry; and challenges and opportunities facing the sector in the year to come. From this total, the value of #BusinessEvents in the UK in 2023 is estimated to be £33.6bn, a significant driver for the visitor economy and catalyst for sectoral growth and development across Britain. Thank you UKEVENTS for an insightful and valuable afternoon with industry partners!

We are supporting individuals looking for learning, training and mentoring to become a public sector board member by welcoming a new UK Boardroom Apprentice to the BTA Board next year. This 12-month placement programme is ideal if you are looking to gain board experience in a safe way. Since its inception in 2017, over 400 board apprentices have taken part, gaining experience and confidence to serve on boards in the future.   Applications for the 2025 programme open today until 18 November. Full details and how to apply are available https://lnkd.in/e4Py2_qd

We are #hiring a Travel Trade Executive to join our global team. Based in Shanghai, this role will work with local travel trade in East and Central China to sell British tourism product, drive inbound visits and inspire Chinese visitors to stay for longer and explore further. Deadline to apply is 29 Oct - full details and how to apply below ⬇️ https://lnkd.in/eskTXTk5

📰 During her visit to #China this week our CEO Patricia Yates spoke to CGTN in #Beijing about the importance of the #China market, our work to compete for visitors and to drive growth, highlighting our welcome and encouraging visitors to explore more of #Britain - including through our #regional gateways ✈️ - boosting local economies. Link here to watch: https://lnkd.in/extMuM83 or click below. Nick de Bois CBE Victoria Borwick Gavin Landry Travis Qian Jo MA Carol Maddison Tracey Edginton Beth Reynard Rachael Farrington Stuart Heath Department for Culture, Media and Sport Department for Business and Trade GREAT Britain & Northern Ireland Campaign Marketing Manchester Manchester Airport Edinburgh Airport

Tourism is worth £127 billion to the UK economy annually, supporting over 3 million jobs and 200,000 SMEs right across the country. With inbound visitors forecast to spend £32.5 billion in 2024, attractions, museums, cultural institutions, retail and hospitality businesses all feel the benefit. Our Deputy Director Shivah Jahangir-Tafreshi was invited to speak at Association of Leading Visitor Attractions Head of Comms and PR forum today on the importance of managing Britain’s reputation as a tourism destination, the work of VisitBritain-led Tourism Industry Emergency Response Group and VisitBritain’s work with influencers, journalists and content providers on spreading the word internationally about Britain’s GREAT tourism offer and encouraging visitors to book their next trip now. #loveGREATBritain

Day #4 of our CEO Patricia Yates visit to #China with the focus today on our #trade workshop in #Shanghai, held in partnership with Tourism Ireland and supported by British Airways. Great to be joined too by Matt Burney, CMG, British Consul General in #Shanghai and Kerry Curran, Director, Northern Ireland Bureau, China. The workshop brought together 50 top travel buyers and partners, building destination knowledge and showcasing premium travel products, getting those on the itineraries of future visitors to drive bookings from #China across the nations and regions. A great panel discussion also during the workshop with Jessica Hulton, Sales Director China British Airways; Guo Ming, CEO of HH Travel; Iris Wang, Asia Manager Tourism Ireland and Leon Li, GM International Affairs Alibaba Group Fliggy. Our #CEO also met with industry including #OMD with great discussions and insights on the media landscape and consumer trends, as well as hearing from #Redbook on social media trends and Warner Bros. on the power of #film to boost tourism. Timely as we gear up to launch our 'Starring GREAT Britain' film tourism campaign early 2025, using the powerful pull of film and tv locations to boost regional tourism growth, with our destinations the STAR of the show. 📰 You can read more about the focus on our CEO's visit on our website here: https://bit.ly/3Ny7icx Nick de Bois CBE Victoria Borwick GREAT Britain & Northern Ireland Campaign Department for Culture, Media and Sport Department for Business and Trade Gavin Landry Robin Johnson Tracey Edginton Beth Reynard Carol Maddison Emma Wilkinson

WATCH: Our CEO Patricia Yates speaks from #China about our work to compete for Chinese visitors and to drive growth in visits and spend through #regional gateways, boosting local economies. Also the importance of working with industry on the motivations driving outbound travel from this very important visitor market. Read more about our CEO’s visit to #Beijing and #Shanghai in the press release on our website: https://lnkd.in/e7tFEEeU Nick de Bois CBE, Victoria Borwick, Department for Culture, Media and Sport, Department for Business and Trade, Foreign, Commonwealth & Development Office Asia Pacific, Gavin Landry, Carol Maddison, Travis Qian, Jo MA, Tracey Edginton, Louise Bryce, Stuart Heath. Marketing Liverpool Marketing Manchester VisitScotland Visit Wales Visit West West Midlands Growth Company Destination North East England

📰 During her visit to #China this week, our CEO Patricia Yates met with senior executives from Trip.com Group in #Shanghai. Great discussions on trends in digital tools including #AI, booking platforms as well as reviewing motivations driving outbound travel from #China. Valuable to hear from industry in market, sharing knowledge and gaining insights that will support us to compete for visitors from #China and to boost visits and spend across more of #Britain's nations and regions. In photo on right are: Trip.com Group Vice President Schubert Lou; our CEO Patricia Yates; Trip.com Group Senior Vice President James Tang.  Read more about our CEO's visit to China on our website here: https://lnkd.in/e7tFEEeU Nick de Bois CBE Gavin Landry Tracey Edginton Travis Qian Jo MA Carol Maddison Department for Business and Trade GREAT Britain & Northern Ireland Campaign Louise Bryce Stuart Heath Jenny McKeown Rachael Farrington Department for Culture, Media and Sport

Congratulations to #EastAnglia, named #BestInTravel2025 by Lonely Planet! Our CEO Patricia Yates said: “It is fantastic to see East Anglia take its place on the global stage. This accolade will encourage international visitors to explore more of the region." Our industry website provides destination news and inspiration for visits to the region: https://lnkd.in/eu-7rHzu Visit East of England